Brand page · Lighting · Germany
Wayfair.de: 44.7K visits a month, 2,385 active Meta ads.
Wayfair.de — Wayfair.de is an online retailer that sells furniture, lamps and accessories for homes, offering products for various styles and budgets. In September 2026 wayfair.de drew an estimated 44.7K visits, down 3% on the month before. It ranks #28 of 429 Lighting brands in Germany and holds a 4.1 Trustpilot rating over 15,706 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wayfair.de is an online retailer that sells furniture, lamps and accessories for homes, offering products for various styles and budgets.
01 · Traffic
How much traffic Wayfair.de gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wayfair.de drew an estimated 44.7K visits in September 2026, down 3% on the month before and down 16% over three months.
- Worldwide#187,100of 4.5M sites · Top 5%
- In Germany#8,415of 184K sites · Top 5%
- Lighting, worldwide#939of 25,385 brands · Top 5%
- Lighting, Germany#28of 429 brands · Top 10%
44.7K
estimated visits in September
1 mo ▼ −2.8%4 mo ▼ −16.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wayfair.de.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wayfair.de holds 4.1 out of 5 on Trustpilot over 15,706 reviews: 66% of customers give five stars and 18% one star. That volume places Wayfair.de in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Home Improvement Store Furniture Store e-Commerce Solution Provider Outdoor Furniture Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wayfair.de sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wayfair.de's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wayfair.de in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wayfair.de is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wayfair.de runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2026 (text).
Hersi Frosted Pre-Lit Spruce Christmas Tree - Save on Merry Must-HavesWayfair14 Oct 2026video
Hersi Frosted Pre-Lit Spruce Christmas Tree - Save on Merry Must-HavesWayfair14 Oct 2026image
10" High Pressure Rainfall Shower System, Wall Mount Shower Faucet Set with Handheld SprayWayfair14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026YOUNIQUE CONSULTING LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wayfair.de.
The creators who tag @wayfair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wayfair on Instagram, led by 1922 Beach Bungalow (23.7K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 11922 Beach Bungalow@thelittlegreybungalow · 🇺🇸 US | Decoration garden diy Creator | 23.7K | 2.0% | 28 | Tagged @wayfair |
06 · Competitors according to Gravity
Who Wayfair.de competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wayfair.de among Lighting brands in Germany. The closest is grshop.com, then rum21.no, glow.co.uk, momenti.cz, Designperte.it, ideoon.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| grshop.comgrshop.com | |||||||
| rum21.norum21.no | |||||||
| glow.co.ukglow.co.uk | |||||||
| momenti.czmomenti.cz | |||||||
| Designperte.itdesignperte.it | |||||||
| ideoon.deideoon.de |
07 · Company
The company behind Wayfair.de.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wayfair.de is a company based in Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wayfair.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wayfair.de
What people ask Google about Wayfair.de.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wayfair.de a legit company?
According to Gravity by Benchr, Wayfair.de is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 2,170,653 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wayfair.de reviews: is it worth it?
Customers rate Wayfair.de 4.1 out of 5 on Trustpilot over 15,706 reviews: 66% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wayfair.de?
Wayfair.de is an online retailer that sells furniture, lamps and accessories for homes, offering products for various styles and budgets. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does Wayfair.de have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wayfair.de advertises on Facebook and Instagram and on Google, where its offers often run. Check wayfair.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Wayfair.de growing?
Not at the moment. Gravity by Benchr estimates about 44,700 visits to wayfair.de in September 2026, down 3% in a month and down 16% over three months. Wayfair.de ranks #28 of 429 Lighting brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Wayfair.de's ad budget?
Gravity by Benchr does not publish a spend figure for Wayfair.de on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Germany?
Among Lighting brands in Germany in the Gravity by Benchr index, Wayfair.de ranks #28 of 429 by estimated traffic. Its closest competitors on the same market are grshop.com, rum21.no, glow.co.uk, momenti.cz, Designperte.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wayfair.de.