Brand page · Clothing · United Kingdom
OutsideIn: 46.5K visits a month, 49 active Meta ads, Gravity score 544.
OutsideIn — OutsideIn is an Irish clothing brand that sells original clothing items such as fleeces, hoodies, jackets, t-shirts, and accessories. For every item purchased, the company donates essential clothing to someone experiencing homelessness. In September 2026 weareoi.com drew an estimated 46.5K visits, up 62% on the month before. It ranks #1,045 of 19,668 Clothing brands in United Kingdom and holds a 3.9 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OutsideIn is an Irish clothing brand that sells original clothing items such as fleeces, hoodies, jackets, t-shirts, and accessories. For every item purchased, the company donates essential clothing to someone experiencing homelessness.
01 · Traffic
How much traffic OutsideIn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OutsideIn drew an estimated 46.5K visits in September 2026, up 62% on the month before and up 18% over three months.
- Worldwide#180,891of 4.5M sites · Top 5%
- In United Kingdom#9,518of 192K sites · Top 5%
- Clothing, worldwide#17,398of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,045of 19,668 brands · Top 10%
46.5K
estimated visits in September
1 mo ▲ +61.8%4 mo ▲ +17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OutsideIn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OutsideIn holds 3.9 out of 5 on Trustpilot over 12 reviews, 7 of them in the last twelve months: 67% of customers give five stars and 8% one star.
Clothing Store Men's Clothing Store Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OutsideIn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OutsideIn sells on Shopify, 82% of its catalogue in stock. The best seller is Sea Foam Pom, at £26.00, followed by Dark Grey Elements Beanie and Mountain Vintage Socks.
#1Sea Foam PomOutsideIn£26.00In stock
#2Dark Grey Elements BeanieOutsideIn£14.00In stock
#3Mountain Vintage SocksOutsideIn£8.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OutsideIn in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 58% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$59.56
- Currency
- GBP
04 · Ads
What OutsideIn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OutsideIn runs Meta ads on Facebook, Instagram, and has advertised on Google since June 2025 (image, text, video).
Pocket FleecesOutsideIn7 Oct 2026video
The Mystery Bags Have Dropped 👀OutsideIn4 Oct 2026image
Strawberry Swirl Pocket FleeceOutsideIn29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WE ARE OI LIMITEDverified
Text ad20 Oct 2026WE ARE OI LIMITEDverified
Text ad20 Oct 2026WE ARE OI LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OutsideIn.
The creators who tag @weare_oi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @weare_oi on Instagram, led by Catherine Mulholland (10.3K followers, 10.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCatherine Mulholland@catherinemulholland1 · 🇬🇧 GB | Fashion style luxury Creator | 10.3K | 10.4% | 2 | Tagged @weare_oi |
06 · Competitors according to Gravity
Who OutsideIn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OutsideIn among Clothing brands in United Kingdom. The closest is Penfield, then Ridgeline of New Zealand, Lighthouse, Oxford Blue, Game Technical Apparel, Logo Free Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Penfieldpenfield.com | |||||||
| Ridgeline of New Zealandridgelineclothing.co.uk | |||||||
| Lighthouselighthouseclothing.co.uk | |||||||
| Oxford Blueoxford-blue.com | |||||||
| Game Technical Apparelgame-clothing.co.uk | |||||||
| Logo Free Clothinglogofree.clothing |
07 · Company
The company behind OutsideIn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OutsideIn is a company based in Manchester, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in November 2016. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- 2016, per LinkedIn
- Domain registered
- 17 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- weareoi.com · Shopify · GBP
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OutsideIn
What people ask Google about OutsideIn.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OutsideIn legit or a scam?
According to Gravity by Benchr, OutsideIn is a brand based in Manchester, United Kingdom: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 52,490 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OutsideIn?
Customers rate OutsideIn 3.9 out of 5 on Trustpilot over 12 reviews, 7 of them in the last twelve months: 67% give five stars, 8% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OutsideIn?
OutsideIn is an Irish clothing brand that sells original clothing items such as fleeces, hoodies, jackets, t-shirts, and accessories. For every item purchased, the company donates essential clothing to someone experiencing homelessness. Gravity by Benchr classifies it under Clothing, with Outerwear making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OutsideIn expensive?
OutsideIn's best seller, Sea Foam Pom, sells £26.00 on weareoi.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check weareoi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OutsideIn promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OutsideIn advertises on Facebook and Instagram and on Google, where its offers often run. Check weareoi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OutsideIn?
OutsideIn sells on its own website, weareoi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OutsideIn?
Gravity by Benchr records a company based in Manchester, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OutsideIn doing well?
Yes. Gravity by Benchr estimates about 46,500 visits to weareoi.com in September 2026, up 62% in a month and up 18% over three months. OutsideIn ranks #1,045 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OutsideIn use?
Gravity by Benchr identifies weareoi.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OutsideIn spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OutsideIn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, OutsideIn ranks #1,045 of 19,668 by estimated traffic. Its closest competitors on the same market are Penfield, Ridgeline of New Zealand, Lighthouse, Oxford Blue, Game Technical Apparel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OutsideIn.