Brand page · Personal Care · United Kingdom

SHRINE Top 5% worldwide Top 5% in United Kingdom Top 5% in Personal Care Top 5% in Personal Care in United Kingdom
weareshrine.com·🇬🇧 Renfrew, United Kingdom· Shopify·Since 2020

SHRINE: 67.4K visits a month, 52 active Meta ads, Gravity score 409.

SHRINE — Achieve professional hair results from your own home. From icy blonde toners to bold semi-permanent shades, SHRINE gives you the tools to drop, mix, and create your perfect look. In September 2026 weareshrine.com drew an estimated 67.4K visits, up 7% on the month before. It ranks #273 of 8,226 Personal Care brands in United Kingdom and holds a 1.7 Trustpilot rating over 276 reviews.

weareshrine.com@shrine 357KYouTube 5.7KFacebookLinkedIn 3.4KTrustpilot 1.7Meta Ad Library 52

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
67.4K
+7% vs. August 2026
Instagram followers
357K
8,311 posts · @shrine
Trustpilot
1.7
276 reviews · 22 in 12 months
Meta ads
52
active · on Google since 2022
Products
100%
in stock · 87 collections
Rank in United Kingdom
#273
of 8,226 in Personal Care
LinkedIn
3.4K
followers · 54 employees
Earned media value
€4.4k
per month, Instagram

Gravity score

409/ 1000 · 10 of 10 indicators rated
Brand Power410
Momentum254
Performance562

Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Achieve professional hair results from your own home. From icy blonde toners to bold semi-permanent shades, SHRINE gives you the tools to drop, mix, and create your perfect look.

01 · Traffic

How much traffic SHRINE gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SHRINE drew an estimated 67.4K visits in September 2026, up 7% on the month before and down 38% over three months.

  • Worldwide#131,603of 4.5M sites · Top 5%
  • In United Kingdom#6,871of 192K sites · Top 5%
  • Personal Care, worldwide#6,593of 215,119 brands · Top 5%
  • Personal Care, United Kingdom#273of 8,226 brands · Top 5%
Monthly visitssource Sept 2026

67.4K

estimated visits in September

1 mo ▲ +6.8%4 mo ▼ −38.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about SHRINE.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SHRINE holds 1.7 out of 5 on Trustpilot over 276 reviews, 22 of them in the last twelve months: 51% of customers give five stars and 38% one star. That volume places SHRINE in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
1.7TrustScore · 276 reviews · 22 in 12 months
Top 20% review volume
5 ★51%
4 ★3%
3 ★4%
2 ★4%
1 ★38%

Hair Product Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SHRINE sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SHRINE sells on Shopify, 100% of its catalogue in stock. The best seller is White Blonde Toner - DROP IT, at £9.99, followed by Conditioner Mix and Silver Hair Dye - DROP IT KIT.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care76%
Hair Accessories3%
Cosmetics2%
Cosmetic & Toiletry Bags1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Clothing Accessories3%
Cosmetic & Toiletry Bags1%
Gift Cards1%

The dominant category places SHRINE in its comparison group.

Prices and ratingsstore data
Average rating
4.50 / 5
Rated products
80% of the catalogue
In stock
100%
Upper price quartile
US$18.53
Currency
GBP

05 · Influencers

Who talks about SHRINE.

The creators who tag @shrine on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @shrine on Instagram, led by Amy Jane Garrity (11.6K followers, 1.6% engagement).

Influencersaccounts tagging @shrine · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAmy Jane Garrity@amyjanegarrity · 🇬🇧 GBFood cooking nutrition Creator11.6K1.6%3Tagged @shrine
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SHRINE competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SHRINE among Personal Care brands in United Kingdom. The closest is Crazy Color, then Umberto Giannini, Denman Brush, milkshakehair, Osmo, Noughty.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Crazy Colorcrazycolor.co.uk
Umberto Gianniniumbertogiannini.com
Denman Brushdenmanbrush.com
milkshakehairmilkshakehaircare.co.uk
Osmoosmohair.co.uk
Noughtylovenoughty.co.uk
Competitors Gravity finds for SHRINE. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SHRINE with Crazy Color

07 · Company

The company behind SHRINE.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SHRINE is a company based in Renfrew, United Kingdom, on a domain registered in August 2020. It employs about 54 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Renfrew
Founded
Data not available
Domain registered
26 Aug 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
54 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
weareshrine.com · Shopify · GBP
Catalogue
87 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SHRINE

What people ask Google about SHRINE.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SHRINE a legit company?

According to Gravity by Benchr, SHRINE is a brand based in Renfrew, United Kingdom: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 357,370 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about SHRINE?

Customers rate SHRINE 1.7 out of 5 on Trustpilot over 276 reviews, 22 of them in the last twelve months: 51% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SHRINE known for?

Achieve professional hair results from your own home. From icy blonde toners to bold semi-permanent shades, SHRINE gives you the tools to drop, mix, and create your perfect look. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does SHRINE cost?

SHRINE's best seller, White Blonde Toner - DROP IT, sells £9.99 on weareshrine.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check weareshrine.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SHRINE discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SHRINE advertises on Facebook and Instagram and on Google, where its offers often run. Check weareshrine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy SHRINE?

SHRINE sells on its own website, weareshrine.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind SHRINE?

Gravity by Benchr records a company based in Renfrew, United Kingdom, whose domain was registered in 2020, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SHRINE doing well?

Not at the moment. Gravity by Benchr estimates about 67,400 visits to weareshrine.com in September 2026, up 7% in a month and down 38% over three months. SHRINE ranks #273 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SHRINE use?

Gravity by Benchr identifies weareshrine.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is SHRINE's ad budget?

Gravity by Benchr does not publish a spend figure for SHRINE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, SHRINE ranks #273 of 8,226 by estimated traffic. Its closest competitors on the same market are Crazy Color, Umberto Giannini, Denman Brush, milkshakehair, Osmo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SHRINE.