Brand page · Personal Care · United Kingdom
Umberto Giannini: 125K visits a month, 81 active Meta ads, Gravity score 582.
Umberto Giannini — Umberto Giannini is a British hairdressing brand that specializes in vegan and cruelty-free hair styling products, particularly focused on curly hair care solutions. In September 2026 umbertogiannini.com drew an estimated 125K visits, down 15% on the month before. It ranks #140 of 8,226 Personal Care brands in United Kingdom and holds a 2.8 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Umberto Giannini is a British hairdressing brand that specializes in vegan and cruelty-free hair styling products, particularly focused on curly hair care solutions.
01 · Traffic
How much traffic Umberto Giannini gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Umberto Giannini drew an estimated 125K visits in September 2026, down 15% on the month before and up 7% over three months.
- Worldwide#77,910of 4.5M sites · Top 5%
- In United Kingdom#4,000of 192K sites · Top 5%
- Personal Care, worldwide#3,763of 215,119 brands · Top 5%
- Personal Care, United Kingdom#140of 8,226 brands · Top 5%
125K
estimated visits in September
1 mo ▼ −14.5%4 mo ▲ +7.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Umberto Giannini.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Umberto Giannini holds 2.8 out of 5 on Trustpilot over 26 reviews, 3 of them in the last twelve months: 42% of customers give five stars and 54% one star. That volume places Umberto Giannini in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Umberto Giannini sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Umberto Giannini sells on Shopify, 100% of its catalogue in stock. The best seller is Curl Jelly Scrunching Jelly 200ml, at £9.25, followed by Curl Jelly Styling Hair Kit and Curl Whip Mousse 200ml.
#1Curl Jelly Scrunching Jelly 200mlUmberto Giannini£9.25In stock
#2Curl Jelly Styling Hair KitUmberto Giannini£27.82In stock
#3Curl Whip Mousse 200mlUmberto Giannini£9.25In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Umberto Giannini in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 78% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$22.38
- Currency
- GBP
04 · Ads
What Umberto Giannini is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Umberto Giannini runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
£200 worth of Curlcare for £125.Umberto Giannini7 Oct 2026video
Shiny, bouncy, hold-for-days waves, that's the Dreamy Waves range.Umberto Giannini7 Oct 2026video
Umberto GianniniUmberto Giannini7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Umberto Giannini Hair Cosmetics Ltd.verified
Text ad20 Oct 2026Umberto Giannini Hair Cosmetics Ltd.verified
Text ad20 Oct 2026Umberto Giannini Hair Cosmetics Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Umberto Giannini.
The creators who tag @umbertogiannini on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @umbertogiannini on Instagram, led by William Blunt (27.4K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWilliam Blunt@wazzimombler · 🇬🇧 GB | Parenting family Creator | 27.4K | 0.1% | 7 | Tagged @umbertogiannini |
06 · Competitors according to Gravity
Who Umberto Giannini competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Umberto Giannini among Personal Care brands in United Kingdom. The closest is Fix My Curls, then Ouidad, Bounce Curl, TréLuxe, PATTERN, CURLSMITH.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fix My Curlsfixmycurls.com | |||||||
| Ouidadouidad.com | |||||||
| Bounce Curlbouncecurl.com | |||||||
| TréLuxediscovertreluxe.com | |||||||
| PATTERNpatternbeauty.com | |||||||
| CURLSMITHcurlsmith.com |
07 · Company
The company behind Umberto Giannini.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Umberto Giannini is a company based in London, United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in February 2000. It employs about 43 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1998, per LinkedIn
- Domain registered
- 25 Feb 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umbertogiannini.com · Shopify · GBP
- Catalogue
- 122 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Umberto Giannini
What people ask Google about Umberto Giannini.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Umberto Giannini legit or a scam?
According to Gravity by Benchr, Umberto Giannini is a brand based in London, United Kingdom: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 148,796 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Umberto Giannini reviews
Customers rate Umberto Giannini 2.8 out of 5 on Trustpilot over 26 reviews, 3 of them in the last twelve months: 42% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Umberto Giannini?
Umberto Giannini is a British hairdressing brand that specializes in vegan and cruelty-free hair styling products, particularly focused on curly hair care solutions. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Umberto Giannini expensive?
Umberto Giannini's best seller, Curl Jelly Scrunching Jelly 200ml, sells £9.25 on umbertogiannini.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check umbertogiannini.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Umberto Giannini promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Umberto Giannini advertises on Facebook and Instagram and on Google, where its offers often run. Check umbertogiannini.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Umberto Giannini?
Umberto Giannini sells on its own website, umbertogiannini.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Umberto Giannini?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in 2000, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Umberto Giannini doing well?
Yes. Gravity by Benchr estimates about 124,500 visits to umbertogiannini.com in September 2026, down 15% in a month and up 7% over three months. Umberto Giannini ranks #140 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Umberto Giannini use?
Gravity by Benchr identifies umbertogiannini.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Umberto Giannini's ad budget?
Gravity by Benchr does not publish a spend figure for Umberto Giannini on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Umberto Giannini ranks #140 of 8,226 by estimated traffic. Its closest competitors on the same market are Fix My Curls, Ouidad, Bounce Curl, TréLuxe, PATTERN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Umberto Giannini.