Brand page · Clothing · Australia
Nala: 678K visits a month, 2,172 active Meta ads, Gravity score 713.
Nala — Nala is a brand that sells comfortable bras and underwear made from sustainable, bio-based fabrics with a focus on ethical production and quality. In September 2026 wearnala.com drew an estimated 678K visits, up 72% on the month before. It ranks #42 of 12,275 Clothing brands in Australia and holds a 4.0 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nala is a brand that sells comfortable bras and underwear made from sustainable, bio-based fabrics with a focus on ethical production and quality.
01 · Traffic
How much traffic Nala gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nala drew an estimated 678K visits in September 2026, up 72% on the month before and up 64% over three months.
- Worldwide#19,544of 4.5M sites · Top 1%
- In Australia#362of 105K sites · Top 1%
- Clothing, worldwide#1,562of 459,295 brands · Top 1%
- Clothing, Australia#42of 12,275 brands · Top 1%
678K
estimated visits in September
1 mo ▲ +71.5%4 mo ▲ +64.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nala.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nala holds 4.0 out of 5 on Trustpilot over 34 reviews, 32 of them in the last twelve months: 62% of customers give five stars and 15% one star. That volume places Nala in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Lingerie Store Underwear Store Activewear Store Women's Clothing Store Clothing Store Lingerie Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nala sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nala sells on Shopify, 99% of its catalogue in stock. The best seller is Support Wirefree Bralette, at A$59.00, followed by Strapless Underwire Bra and Support Wirefree Bralette.
#1Support Wirefree BraletteNalaA$59.00In stock
#2Strapless Underwire BraNalaA$59.00In stock
#3Support Wirefree BraletteNalaA$59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nala in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 99% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$41.15
- Currency
- AUD
04 · Ads
What Nala is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nala runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2023 (image, text, video).
Meet The $59 Mesh Plunge BraWear Nala7 Oct 2026video
$59 Support Wirefree BraletteWear Nala7 Oct 2026image
$69 Maternity Comfort Wirefree BraletteWear Nala7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Corvin Group Pty Ltdverified
Text ad20 Oct 2026Corvin Group Pty Ltdverified
Text ad20 Oct 2026Corvin Group Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nala.
The creators who tag @wear_nala on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wear_nala on Instagram, led by MOVEMENT AGENCY (13K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMOVEMENT AGENCY@mvmnt_agency · 🇦🇺 AU | Marketing sales branding Creator | 13K | 0.8% | 5 | Tagged @wear_nala |
06 · Competitors according to Gravity
Who Nala competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nala among Clothing brands in Australia. The closest is bradelis.shop, then Anita.com, Wacoal, Brastop, bfreeaustralia.com.au, Bare Necessities.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bradelis.shopbradelis.shop | |||||||
| Anita.comanita.com | |||||||
| Wacoalwacoal-america.com | |||||||
| Brastopbrastop.com | |||||||
| bfreeaustralia.com.aubfreeaustralia.com.au | |||||||
| Bare Necessitiesbarenecessities.com |
07 · Company
The company behind Nala.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nala is a company based in Sunshine, Australia, founded in 2022 according to LinkedIn, on a domain registered in June 2022. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Sunshine
- Founded
- 2022, per LinkedIn
- Domain registered
- 2 Jun 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wearnala.com · Shopify · AUD
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nala
What people ask Google about Nala.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nala legit or a scam?
According to Gravity by Benchr, Nala is a brand based in Sunshine, Australia: its website has existed since June 2022, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 169,264 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nala reviews
Customers rate Nala 4.0 out of 5 on Trustpilot over 34 reviews, 32 of them in the last twelve months: 62% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nala known for?
Nala is a brand that sells comfortable bras and underwear made from sustainable, bio-based fabrics with a focus on ethical production and quality. Gravity by Benchr classifies it under Clothing, with Lingerie making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nala cost?
Nala's best seller, Support Wirefree Bralette, sells A$59.00 on wearnala.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check wearnala.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nala promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nala advertises on Facebook and Instagram and on Google, where its offers often run. Check wearnala.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nala?
Nala sells on its own website, wearnala.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nala?
Gravity by Benchr records a company based in Sunshine, Australia, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nala growing?
Yes. Gravity by Benchr estimates about 677,800 visits to wearnala.com in September 2026, up 72% in a month and up 64% over three months. Nala ranks #42 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nala use?
Gravity by Benchr identifies wearnala.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nala's ad budget?
Gravity by Benchr does not publish a spend figure for Nala on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Nala ranks #42 of 12,275 by estimated traffic. Its closest competitors on the same market are bradelis.shop, Anita.com, Wacoal, Brastop, bfreeaustralia.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nala.