Brand page · Clothing · United States
Bare Necessities: 865K visits a month, 351 active Meta ads, Gravity score 533.
Bare Necessities — Bare Necessities is an online retailer specializing in intimate apparel for women, including bras, lingerie, swimwear, panties, sleepwear, and activewear from 140 different brands. In September 2026 barenecessities.com drew an estimated 865K visits, down 29% on the month before. It ranks #165 of 97,158 Clothing brands in United States and holds a 2.5 Trustpilot rating over 514 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bare Necessities is an online retailer specializing in intimate apparel for women, including bras, lingerie, swimwear, panties, sleepwear, and activewear from 140 different brands.
01 · Traffic
How much traffic Bare Necessities gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bare Necessities drew an estimated 865K visits in September 2026, down 29% on the month before and down 23% over three months.
- Worldwide#16,216of 4.5M sites · Top 1%
- In United States#5,358of 1.2M sites · Top 1%
- Clothing, worldwide#1,264of 459,295 brands · Top 1%
- Clothing, United States#165of 97,158 brands · Top 1%
865K
estimated visits in September
1 mo ▼ −28.7%4 mo ▼ −23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bare Necessities.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bare Necessities holds 2.5 out of 5 on Trustpilot over 514 reviews, 31 of them in the last twelve months: 57% of customers give five stars and 35% one star. That volume places Bare Necessities in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Lingerie Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bare Necessities sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bare Necessities sells on Shopify, 100% of its catalogue in stock. The best seller is The Easy Everyday Cotton Brief, at US$10.00, followed by The Easy Everyday No Show Full Brief and The Absolute Minimizer Bra.
#1The Easy Everyday Cotton BriefBare NecessitiesUS$10.00In stock
#2The Easy Everyday No Show Full BriefBare NecessitiesUS$10.00In stock
#3The Absolute Minimizer BraBare NecessitiesUS$29.99–US$68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bare Necessities in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 62% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$69.99
- Currency
- USD
04 · Ads
What Bare Necessities is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bare Necessities runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Shape Your CurvesBARE NECESSITIES12 Oct 2026image
Made For Full-Bust SupportBARE NECESSITIES12 Oct 2026image
Lift. Shape. Smooth.BARE NECESSITIES12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bareweb, Incverified
Text ad20 Oct 2026Bareweb, Incverified
Text ad20 Oct 2026Bareweb, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bare Necessities.
The creators who tag @barenecessities on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @barenecessities on Instagram, led by Curve Model (14.1K followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCurve Model@lifewithdenarenee · 🇺🇸 US | Beauty cosmetics skincare Creator | 14.1K | 2.6% | 1 | Tagged @barenecessities |
06 · Competitors according to Gravity
Who Bare Necessities competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bare Necessities among Clothing brands in United States. The closest is Soma, then change.com, Bras N Things, adoreme.com, laurabrioschi.com, Hunkemöller.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Somasoma.com | |||||||
| change.comchange.com | |||||||
| Bras N Thingsbrasnthings.co.nz | |||||||
| adoreme.comadoreme.com | |||||||
| laurabrioschi.comlaurabrioschi.com | |||||||
| Hunkemöllerhunkemoller.in |
07 · Company
The company behind Bare Necessities.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bare Necessities is a company based in Secaucus, United States, founded in 1998 according to LinkedIn, on a domain registered in June 1998. It employs about 142 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Secaucus
- Founded
- 1998, per LinkedIn
- Domain registered
- 8 Jun 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 142 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- barenecessities.com · Shopify · USD
- Catalogue
- 327 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bare Necessities
What people ask Google about Bare Necessities.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bare Necessities legit?
According to Gravity by Benchr, Bare Necessities is a brand based in Secaucus, United States: its website has existed since June 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 142 people on LinkedIn, it has 129,126 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bare Necessities reviews
Customers rate Bare Necessities 2.5 out of 5 on Trustpilot over 514 reviews, 31 of them in the last twelve months: 57% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bare Necessities sell?
Bare Necessities is an online retailer specializing in intimate apparel for women, including bras, lingerie, swimwear, panties, sleepwear, and activewear from 140 different brands. Gravity by Benchr classifies it under Clothing, with Lingerie making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Bare Necessities prices: how much is it?
Bare Necessities' best seller, The Easy Everyday Cotton Brief, sells US$10.00 on barenecessities.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check barenecessities.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Bare Necessities have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bare Necessities advertises on Facebook and Instagram and on Google, where its offers often run. Check barenecessities.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bare Necessities?
Bare Necessities sells on its own website, barenecessities.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bare Necessities?
Gravity by Benchr records a company based in Secaucus, United States, founded in 1998 according to LinkedIn, on a domain registered in 1998, with 142 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bare Necessities growing?
Not at the moment. Gravity by Benchr estimates about 865,100 visits to barenecessities.com in September 2026, down 29% in a month and down 23% over three months. Bare Necessities ranks #165 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bare Necessities use?
Gravity by Benchr identifies barenecessities.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bare Necessities' ad budget?
Gravity by Benchr does not publish a spend figure for Bare Necessities on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Bare Necessities ranks #165 of 97,158 by estimated traffic. Its closest competitors on the same market are Soma, change.com, Bras N Things, adoreme.com, laurabrioschi.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bare Necessities.