Brand page · Personal Care · Germany
Wella: 783K visits a month, 36 active Meta ads.
Wella — Wella is a German company that specializes in hair products including color, care, and styling solutions. In September 2026 wella.com drew an estimated 783K visits, down 3% on the month before. It ranks #85 of 33,626 Personal Care brands in Germany and holds a 2.4 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wella is a German company that specializes in hair products including color, care, and styling solutions.
01 · Traffic
How much traffic Wella gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wella drew an estimated 783K visits in September 2026, down 3% on the month before and up 18% over three months.
- Worldwide#17,523of 4.5M sites · Top 1%
- In United States#5,785of 1.2M sites · Top 1%
- Personal Care, worldwide#618of 215,119 brands · Top 1%
- Personal Care, United States#85of 33,626 brands · Top 1%
783K
estimated visits in September
1 mo ▼ −2.9%4 mo ▲ +17.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wella.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wella holds 2.4 out of 5 on Trustpilot over 48 reviews, 16 of them in the last twelve months: 21% of customers give five stars and 67% one star. That volume places Wella in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics and Perfumes Supplier Beauty Product Supplier Hair Product Store Cosmetics Store Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wella sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wella's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wella in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wella is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wella runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since May 2022 (text, video).
Ultimate RepairWella Professionals5 Oct 2026video
Vous me demandez très souvent le détail de ma couleur. Je vous dévoile celle que j'ai faite cette fois-ci, directement au studio wella WellWella Professionals5 Oct 2026video
Ultimate RepairWella Professionals5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HFC PRESTIGE INTERNATIONALverified
Text ad21 Oct 2026HFC PRESTIGE INTERNATIONALverified
Text ad21 Oct 2026HFC PRESTIGE INTERNATIONALverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wella.
The creators who tag @wellafrance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wellafrance on Instagram, led by 𝗧𝗼𝗻 𝗖𝗼𝗶𝗳𝗳𝗲𝘂𝗿 𝗖𝗼𝗹𝗼𝗿𝗶𝘀𝘁𝗲 𝗟𝘆𝗼𝗻𝗻𝗮𝗶𝘀 (15.3K followers, 12.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝗧𝗼𝗻 𝗖𝗼𝗶𝗳𝗳𝗲𝘂𝗿 𝗖𝗼𝗹𝗼𝗿𝗶𝘀𝘁𝗲 𝗟𝘆𝗼𝗻𝗻𝗮𝗶𝘀@mathieuchris · 🇫🇷 FR | Beauty cosmetics skincare Creator | 15.3K | 12.1% | 27 | Tagged @wellafrance |
06 · Competitors according to Gravity
Who Wella competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wella among Personal Care brands in Germany. The closest is professionalstore.com, then revlonprofessional.com, Schwarzkopf, Kenra Professional, SalonCentric, sallybeauty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| professionalstore.comprofessionalstore.com | |||||||
| revlonprofessional.comrevlonprofessional.com | |||||||
| Schwarzkopfschwarzkopf.de | |||||||
| Kenra Professionalkenraprofessional.com | |||||||
| SalonCentricsaloncentric.com | |||||||
| sallybeauty.comsallybeauty.com |
07 · Company
The company behind Wella.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wella is a company based in Germany, on a domain registered in January 1996. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- 6 Jan 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: secondary market
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wella.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wella
What people ask Google about Wella.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wella legit?
According to Gravity by Benchr, Wella is a brand based in Germany: its website has existed since January 1996, it has 126,490 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wella reviews: is it worth it?
Customers rate Wella 2.4 out of 5 on Trustpilot over 48 reviews, 16 of them in the last twelve months: 21% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wella?
Wella is a German company that specializes in hair products including color, care, and styling solutions. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Wella discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wella advertises on Facebook and Instagram and on Google, where its offers often run. Check wella.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wella?
Gravity by Benchr records a company based in Germany, whose domain was registered in 1996, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wella doing well?
Yes. Gravity by Benchr estimates about 782,800 visits to wella.com in September 2026, down 3% in a month and up 18% over three months. Wella ranks #85 of 33,626 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wella spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wella on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Wella ranks #85 of 33,626 by estimated traffic. Its closest competitors on the same market are professionalstore.com, revlonprofessional.com, Schwarzkopf, Kenra Professional, SalonCentric. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wella.