Brand page · Food Items · United States
Wendy's: 5.4M visits a month, 90 active Meta ads, Gravity score 503.
Wendy's — The Wendy's Company is an American restaurant company that serves made-to-order square hamburgers using fresh, never frozen beef, freshly-prepared salads, and signature items like chili, baked potatoes and the Frosty® dessert. In September 2026 wendys.com drew an estimated 5.4M visits, down 8% on the month before. It ranks #3 of 20,419 Food Items brands in United States and holds a 2.5 Trustpilot rating over 1,191 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Food Items brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Wendy's Company is an American restaurant company that serves made-to-order square hamburgers using fresh, never frozen beef, freshly-prepared salads, and signature items like chili, baked potatoes and the Frosty® dessert.
01 · Traffic
How much traffic Wendy's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wendy's drew an estimated 5.4M visits in September 2026, down 8% on the month before and down 5% over three months.
- Worldwide#3,647of 4.5M sites · Top 1%
- In United States#1,270of 1.2M sites · Top 1%
- Food Items, worldwide#75of 260,714 brands · Top 1%
- Food Items, United States#3of 20,419 brands · Top 1%
5.4M
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wendy's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wendy's holds 2.5 out of 5 on Trustpilot over 1,191 reviews, 252 of them in the last twelve months: 25% of customers give five stars and 53% one star. That volume places Wendy's in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Fast Food Restaurant Take Away Service Online Food Ordering Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wendy's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wendy's's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wendy's in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Wendy's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wendy's runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (text, video).
Your New Wendy’s Is Open!Wendy's13 Oct 2026video
NEW Avocado LineupWendy's13 Oct 2026video
Tu nuevo Wendy’s ya está abierto!Wendy's13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wendy’s International, LLCverified
Text ad21 Oct 2026Wendy’s International, LLCverified
Text ad21 Oct 2026Wendy's Restaurantverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wendy's.
The creators who tag @wendys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wendys on Instagram, led by PROJECT91 (31.6K followers, 13.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPROJECT91@th_project91 · 🇺🇸 US | Automotive mobility Creator | 31.6K | 13.0% | 5 | Tagged @wendys |
06 · Competitors according to Gravity
Who Wendy's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wendy's among Food Items brands in United States. The closest is burgerking.co.nz, then McDonald's, KFC, McDonald’s® Singapore, Hungry Jack, in-n-out.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| burgerking.co.nzburgerking.co.nz | |||||||
| McDonald'smcdonalds.com | |||||||
| KFCkfc.com | |||||||
| McDonald’s® Singaporemcdonalds.com.sg | |||||||
| Hungry Jackhungryjacks.com.au | |||||||
| in-n-out.comin-n-out.com |
07 · Company
The company behind Wendy's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wendy's is a company based in United States, founded in 1969 according to LinkedIn, on a domain registered in December 1995. It employs about 68,151 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 1969, per LinkedIn
- Domain registered
- 1 Dec 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68,151 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wendys.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wendy's
What people ask Google about Wendy's.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wendy's legit?
According to Gravity by Benchr, Wendy's is a brand based in United States: its website has existed since December 1995, it employs 68,151 people on LinkedIn, it has 1,357,276 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wendy's reviews: is it worth it?
Customers rate Wendy's 2.5 out of 5 on Trustpilot over 1,191 reviews, 252 of them in the last twelve months: 25% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wendy's sell?
The Wendy's Company is an American restaurant company that serves made-to-order square hamburgers using fresh, never frozen beef, freshly-prepared salads, and signature items like chili, baked potatoes and the Frosty® dessert. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Wendy's promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wendy's advertises on Facebook and Instagram and on Google, where its offers often run. Check wendys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wendy's?
Gravity by Benchr records a company based in United States, founded in 1969 according to LinkedIn, on a domain registered in 1995, with 68,151 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wendy's doing well?
Not at the moment. Gravity by Benchr estimates about 5,442,800 visits to wendys.com in September 2026, down 8% in a month and down 5% over three months. Wendy's ranks #3 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Wendy's' ad budget?
Gravity by Benchr does not publish a spend figure for Wendy's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Wendy's ranks #3 of 20,419 by estimated traffic. Its closest competitors on the same market are burgerking.co.nz, McDonald's, KFC, McDonald’s® Singapore, Hungry Jack. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wendy's.