Brand page · Chairs · Germany

Westwing Top 5% worldwide Top 1% in Germany Top 1% in Chairs Top 5% in Chairs in Germany
westwing.ch·🇩🇪 Germany· Shopify

Westwing: 190K visits a month, 212 active Meta ads, Gravity score 751.

Westwing — Westwing is an online shop for furniture and interior products, offering individual interior design consultation and secure payment options. In September 2026 westwing.ch drew an estimated 190K visits, down 19% on the month before. It ranks #1 of 42 Chairs brands in Germany and holds a 3.8 Trustpilot rating over 1,676 reviews.

westwing.ch@westwingcom 8.7MLinkedIn 39.3KTrustpilot 3.8Meta Ad Library 212

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
190K
−19% vs. August 2026
Instagram followers
8.7M
4,358 posts · @westwingcom
Trustpilot
3.8
1,676 reviews · 154 in 12 months
Meta ads
212
active · on Google since 2024
Products
65%
in stock
Rank in Switzerland
#1
of 42 in Chairs
LinkedIn
39.3K
followers · 312 employees
Earned media value
€432.4k
per month, Instagram

Gravity score

751/ 1000 · 8 of 10 indicators rated
Brand Power767
Momentum680
Performance807

Percentiles within 5 peers: Chairs brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Westwing is an online shop for furniture and interior products, offering individual interior design consultation and secure payment options.

01 · Traffic

How much traffic Westwing gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Westwing drew an estimated 190K visits in September 2026, down 19% on the month before and up 24% over three months.

  • Worldwide#54,713of 4.5M sites · Top 5%
  • In Switzerland#235of 26.5K sites · Top 1%
  • Chairs, worldwide#101of 13,042 brands · Top 1%
  • Chairs, Switzerland#1of 42 brands · Top 5%
Monthly visitssource Sept 2026

190K

estimated visits in September

1 mo ▼ −18.8%4 mo ▲ +24.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Westwing.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Westwing holds 3.8 out of 5 on Trustpilot over 1,676 reviews, 154 of them in the last twelve months: 73% of customers give five stars and 5% one star. That volume places Westwing in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.

Trustpilotclaimed page · read 21 Oct 2026
3.8TrustScore · 1,676 reviews · 154 in 12 months
Top 10% review volumeTop 50% rating quality
5 ★73%
4 ★16%
3 ★4%
2 ★2%
1 ★5%

Hobbies & Crafts

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Westwing sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Westwing sells on Shopify, 65% of its catalogue in stock. The best seller is Tall Metal Shelving Unit Neptun, at €209.00, followed by Metal Coffee Table Neptun and Metal Side Table Neptun.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards0%
Bedding0%
Armchairs, Recliners & Sleeper Chairs0%

Share of the catalogue by product family.

Activity mixdominant: Chairs
Chairs33%
Linens & Bedding33%
Gift Cards33%

The dominant category places Westwing in its comparison group.

Prices and ratingsstore data
Average rating
4.58 / 5
Rated products
38% of the catalogue
In stock
65%
Upper price quartile
US$290.09
Currency
EUR

05 · Influencers

Who talks about Westwing.

The creators who tag @westwingcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @westwingcom on Instagram, led by Damla Onur Öztürk (39.7K followers, 1.7% engagement).

Influencersaccounts tagging @westwingcom · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDamla Onur Öztürk@minimalandso · 🇩🇪 DEDecoration garden diy Creator39.7K1.7%24Tagged @westwingcom
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Westwing competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Westwing among Chairs brands in Germany. The closest is west elm UK, then boconcept.com, miliboo.it, Modern Loft, Northdeco, habitat-design.com.

CompetitorsChairs · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
west elm UKwestelm.com
boconcept.comboconcept.com
miliboo.itmiliboo.it
Modern Loftmodernloftinteriors.com
Northdeconorthdeco.com
habitat-design.comhabitat-design.com
Competitors Gravity finds for Westwing. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Westwing with west elm UK

07 · Company

The company behind Westwing.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Westwing is a company based in Germany, founded in 2011 according to LinkedIn. It employs about 312 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
2011, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
312 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
westwing.ch · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Westwing

What people ask Google about Westwing.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Westwing legit or a scam?

According to Gravity by Benchr, Westwing is a brand based in Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 312 people on LinkedIn, it has 8,670,048 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Westwing reviews: is it worth it?

Customers rate Westwing 3.8 out of 5 on Trustpilot over 1,676 reviews, 154 of them in the last twelve months: 73% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Westwing sell?

Westwing is an online shop for furniture and interior products, offering individual interior design consultation and secure payment options. Gravity by Benchr classifies it under Chairs, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Westwing prices: how much is it?

Westwing's best seller, Tall Metal Shelving Unit Neptun, sells €209.00 on westwing.ch. 65% of the catalogue is in stock. Gravity does not track prices daily: check westwing.ch before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Westwing have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Westwing advertises on Facebook and Instagram and on Google, where its offers often run. Check westwing.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Westwing?

Westwing sells on its own website, westwing.ch, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Westwing?

Gravity by Benchr records a company based in Germany, founded in 2011 according to LinkedIn, with 312 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Westwing growing?

Yes. Gravity by Benchr estimates about 190,000 visits to westwing.ch in September 2026, down 19% in a month and up 24% over three months. Westwing ranks #1 of 42 Chairs brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Westwing use?

Gravity by Benchr identifies westwing.ch as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Westwing spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Westwing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Chairs brands in Germany?

Among Chairs brands in Germany in the Gravity by Benchr index, Westwing ranks #1 of 42 by estimated traffic. Its closest competitors on the same market are west elm UK, boconcept.com, miliboo.it, Modern Loft, Northdeco. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Westwing.