Brand page · Outdoor Recreation · Australia
Wild Earth: 774K visits a month, 57 active Meta ads, Gravity score 476.
Wild Earth — Wild Earth Australia is an outdoor adventure and hiking gear specialist that sells camping, hiking and outdoor equipment online and in stores. In September 2026 wildearth.com.au drew an estimated 774K visits, down 16% on the month before. It ranks #4 of 2,854 Outdoor Recreation brands in Australia and holds a 4.8 Trustpilot rating over 18,991 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Outdoor Recreation brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wild Earth Australia is an outdoor adventure and hiking gear specialist that sells camping, hiking and outdoor equipment online and in stores.
01 · Traffic
How much traffic Wild Earth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wild Earth drew an estimated 774K visits in September 2026, down 16% on the month before and down 20% over three months.
- Worldwide#17,669of 4.5M sites · Top 1%
- In Australia#330of 105K sites · Top 1%
- Outdoor Recreation, worldwide#112of 101,136 brands · Top 1%
- Outdoor Recreation, Australia#4of 2,854 brands · Top 1%
774K
estimated visits in September
1 mo ▼ −16.4%4 mo ▼ −19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wild Earth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wild Earth holds 4.8 out of 5 on Trustpilot over 18,991 reviews, 23 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Wild Earth in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Wild Earth scores 4.8 over 16 reviews.
Outdoor Clothing and Equipment Shop Sportswear Store Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wild Earth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wild Earth's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Wild Earth in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Wild Earth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wild Earth runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
All the outdoor gear you need for your next tripWild Earth4 Oct 2026video
How to trek the 800km Camino de SantiagoWild Earth3 Oct 2026image
Wild Earth x Fractel Blackall CapWild Earth3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wild Earth Australia Pty Ltdverified
Text ad21 Oct 2026Wild Earth Australia Pty Ltdverified
Text ad21 Oct 2026Wild Earth Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wild Earth.
The creators who tag @wildearthaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wildearthaustralia on Instagram, led by Liam Mckenzie (12.6K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiam Mckenzie@liamckenziee · 🇳🇿 NZ | Fitness sport bodybuilding Creator | 12.6K | 2.8% | 10 | Tagged @wildearthaustralia |
06 · Competitors according to Gravity
Who Wild Earth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wild Earth among Outdoor Recreation brands in Australia. The closest is Paddy Pallin, then macpac.com.au, Bivouac Outdoor, kathmandu.com.au, mountainwarehouse.com, blacks.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paddy Pallinpaddypallin.com.au | |||||||
| macpac.com.aumacpac.com.au | |||||||
| Bivouac Outdoorbivouac.co.nz | |||||||
| kathmandu.com.aukathmandu.com.au | |||||||
| mountainwarehouse.commountainwarehouse.com | |||||||
| blacks.co.ukblacks.co.uk |
07 · Company
The company behind Wild Earth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wild Earth is a company based in Australia, founded in 2004 according to LinkedIn. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
- 2004, per LinkedIn
- Domain registered
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- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wildearth.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wild Earth
What people ask Google about Wild Earth.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wild Earth a legit company?
According to Gravity by Benchr, Wild Earth is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 38 people on LinkedIn, it has 62,465 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wild Earth reviews: is it worth it?
Customers rate Wild Earth 4.8 out of 5 on Trustpilot over 18,991 reviews, 23 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Wild Earth scores 4.8 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wild Earth known for?
Wild Earth Australia is an outdoor adventure and hiking gear specialist that sells camping, hiking and outdoor equipment online and in stores. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Wild Earth discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wild Earth advertises on Facebook and Instagram and on Google, where its offers often run. Check wildearth.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wild Earth?
Gravity by Benchr records a company based in Australia, founded in 2004 according to LinkedIn, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wild Earth doing well?
Not at the moment. Gravity by Benchr estimates about 774,200 visits to wildearth.com.au in September 2026, down 16% in a month and down 20% over three months. Wild Earth ranks #4 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wild Earth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wild Earth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Wild Earth ranks #4 of 2,854 by estimated traffic. Its closest competitors on the same market are Paddy Pallin, macpac.com.au, Bivouac Outdoor, kathmandu.com.au, mountainwarehouse.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wild Earth.