Brand page · Clothing · Australia
Paddy Pallin: 388K visits a month, 6 active Meta ads, Gravity score 605.
Paddy Pallin — Paddy Pallin is an Australian outdoor gear retailer that sells outdoor clothing, hiking gear, and camping equipment. The company specializes in providing quality outdoor equipment from leading brands for professionals and enthusiasts. In September 2026 paddypallin.com.au drew an estimated 388K visits, down 34% on the month before. It ranks #81 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paddy Pallin is an Australian outdoor gear retailer that sells outdoor clothing, hiking gear, and camping equipment. The company specializes in providing quality outdoor equipment from leading brands for professionals and enthusiasts.
01 · Traffic
How much traffic Paddy Pallin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paddy Pallin drew an estimated 388K visits in September 2026, down 34% on the month before and down 35% over three months.
- Worldwide#30,505of 4.5M sites · Top 1%
- In Australia#603of 105K sites · Top 1%
- Clothing, worldwide#2,582of 459,295 brands · Top 1%
- Clothing, Australia#81of 12,275 brands · Top 1%
388K
estimated visits in September
1 mo ▼ −33.8%4 mo ▼ −34.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paddy Pallin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paddy Pallin holds 2.8 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 25% one star.
Outdoor Sports Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paddy Pallin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paddy Pallin's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Paddy Pallin in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Paddy Pallin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paddy Pallin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Ready for camp ⛺Paddy Pallin2 Oct 2026image
For the journey aheadPaddy Pallin19 Jul 2026image
For the journey aheadPaddy Pallin13 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Paddy Pallin Pty Ltdverified
Image ad21 Oct 2026Paddy Pallin Pty Ltdverified
Text ad7 Sept 2026Paddy Pallin Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paddy Pallin.
The creators who tag @paddy_pallin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paddy_pallin on Instagram, led by 🌿Epiphany Hiking Tours Sydney (11.3K followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🌿Epiphany Hiking Tours Sydney@epiphanytoursoz · 🇦🇺 AU | Travel tourism exploration Creator | 11.3K | 4.0% | 3 | Tagged @paddy_pallin |
06 · Competitors according to Gravity
Who Paddy Pallin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paddy Pallin among Clothing brands in Australia. The closest is Outsiders Store, then macpac.com.au, Wild Earth, kathmandu.com.au, cotswoldoutdoor.com, Trekitt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outsiders Storeoutsidersstore.com | |||||||
| macpac.com.aumacpac.com.au | |||||||
| Wild Earthwildearth.com.au | |||||||
| kathmandu.com.aukathmandu.com.au | |||||||
| cotswoldoutdoor.comcotswoldoutdoor.com | |||||||
| Trekitttrekitt.co.uk |
07 · Company
The company behind Paddy Pallin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paddy Pallin is a company based in Australia, founded in 1930 according to LinkedIn. It employs about 109 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1930, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 109 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paddypallin.com.au · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paddy Pallin
What people ask Google about Paddy Pallin.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paddy Pallin legit or a scam?
According to Gravity by Benchr, Paddy Pallin is a brand based in Australia: it sells on a Magento store, it employs 109 people on LinkedIn, it has 25,220 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Paddy Pallin known for?
Paddy Pallin is an Australian outdoor gear retailer that sells outdoor clothing, hiking gear, and camping equipment. The company specializes in providing quality outdoor equipment from leading brands for professionals and enthusiasts. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Paddy Pallin promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Paddy Pallin advertises on Facebook and Instagram and on Google, where its offers often run. Check paddypallin.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paddy Pallin?
Paddy Pallin sells on its own website, paddypallin.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Paddy Pallin?
Gravity by Benchr records a company based in Australia, founded in 1930 according to LinkedIn, with 109 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paddy Pallin growing?
Not at the moment. Gravity by Benchr estimates about 388,400 visits to paddypallin.com.au in September 2026, down 34% in a month and down 35% over three months. Paddy Pallin ranks #81 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paddy Pallin use?
Gravity by Benchr identifies paddypallin.com.au as a Magento store. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Paddy Pallin's ad budget?
Gravity by Benchr does not publish a spend figure for Paddy Pallin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Paddy Pallin ranks #81 of 12,275 by estimated traffic. Its closest competitors on the same market are Outsiders Store, macpac.com.au, Wild Earth, kathmandu.com.au, cotswoldoutdoor.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paddy Pallin.