Brand page · Outdoor Recreation
Wilier Triestina: 225K visits a month, 22 active Meta ads.
Wilier Triestina — Wilier Triestina is an Italian bicycle brand that creates high-performance bikes for cycling enthusiasts. In September 2026 wilier.com drew an estimated 225K visits, up 7% on the month before. It ranks #8 of 627 Outdoor Recreation brands and holds a 2.2 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wilier Triestina is an Italian bicycle brand that creates high-performance bikes for cycling enthusiasts.
01 · Traffic
How much traffic Wilier Triestina gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wilier Triestina drew an estimated 225K visits in September 2026, up 7% on the month before and down 3% over three months.
- Worldwide#47,443of 4.5M sites · Top 5%
- In Italy#1,205of 138K sites · Top 1%
- Outdoor Recreation, worldwide#645of 101,136 brands · Top 1%
- Outdoor Recreation, Italy#8of 627 brands · Top 5%
225K
estimated visits in September
1 mo ▲ +7.4%4 mo ▼ −2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wilier Triestina.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wilier Triestina holds 2.2 out of 5 on Trustpilot over 18 reviews, 6 of them in the last twelve months: 11% of customers give five stars and 78% one star. That volume places Wilier Triestina in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wilier Triestina sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wilier Triestina's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Wilier Triestina in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Wilier Triestina is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wilier Triestina runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Filante SLR ID2 A landscape built for speed.Wilier Triestina30 Sept 2026video
Rave SLR ID2. Now with Aerokit Developed by Wilier Triestina’s Innovation Lab together with The Grip team and refined through wind tunnel tWilier Triestina25 Sept 2026video
Filante SLR ID2 A landscape built for speed.Wilier Triestina22 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Wilier Triestina S.p.A.verified
Text ad21 Oct 2026Wilier Triestina S.p.A.verified
Image ad21 Oct 2026Wilier Triestina S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wilier Triestina.
The creators who tag @wiliertriestina on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wiliertriestina on Instagram, led by Paul Martin (25.9K followers, 16.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaul Martin@paul__wrt · 🇫🇷 FR | Fitness sport bodybuilding Creator | 25.9K | 16.3% | 16 | Tagged @wiliertriestina |
06 · Competitors according to Gravity
Who Wilier Triestina competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wilier Triestina among Outdoor Recreation brands. The closest is cervelo.com, then pinarello.com, Colnago, Factor Bikes, Argon 18, BMC Switzerland.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cervelo.comcervelo.com | |||||||
| pinarello.compinarello.com | |||||||
| Colnagocolnago.com | |||||||
| Factor Bikesfactorbikes.com | |||||||
| Argon 18argon18.com | |||||||
| BMC Switzerlandbmc-switzerland.com |
07 · Company
The company behind Wilier Triestina.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wilier Triestina is an e-commerce brand, founded in 1906 according to LinkedIn, on a domain registered in January 2005. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1906, per LinkedIn
- Domain registered
- 24 Jan 2005
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 66 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wilier.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wilier Triestina
What people ask Google about Wilier Triestina.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wilier Triestina legit or a scam?
According to Gravity by Benchr, Wilier Triestina is a brand: its website has existed since January 2005, its Trustpilot profile is claimed by the brand, it employs 66 people on LinkedIn, it has 181,776 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Wilier Triestina?
Customers rate Wilier Triestina 2.2 out of 5 on Trustpilot over 18 reviews, 6 of them in the last twelve months: 11% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wilier Triestina?
Wilier Triestina is an Italian bicycle brand that creates high-performance bikes for cycling enthusiasts. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Wilier Triestina promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wilier Triestina advertises on Facebook and Instagram and on Google, where its offers often run. Check wilier.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wilier Triestina?
Gravity by Benchr records a company, founded in 1906 according to LinkedIn, on a domain registered in 2005, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wilier Triestina doing well?
Not at the moment. Gravity by Benchr estimates about 224,900 visits to wilier.com in September 2026, up 7% in a month and down 3% over three months. Wilier Triestina ranks #8 of 627 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wilier Triestina spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wilier Triestina on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Wilier Triestina ranks #8 of 627 by estimated traffic. Its closest competitors on the same market are cervelo.com, pinarello.com, Colnago, Factor Bikes, Argon 18. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wilier Triestina.