Brand page · Outdoor Recreation

Colnago Top 1% worldwide Top 1% in Outdoor Recreation
colnago.com· Shopify·Since 1997

Colnago: 247K visits a month, 9 active Meta ads.

Colnago — Colnago is a brand that creates prestigious bicycles with a focus on Italian craftsmanship, elegance, and excellence. In September 2026 colnago.com drew an estimated 247K visits, down 20% on the month before. It ranks #94 of 14,873 Outdoor Recreation brands.

colnago.com@colnagoworld 432KFacebookLinkedIn 29KTrustpilot 3.2Meta Ad Library 9

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
247K
−20% vs. August 2026
Instagram followers
432K
3,830 posts · @colnagoworld
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
9
active · on Google since 2024
Products
84%
in stock
Rank in United States
#94
of 14,873 in Outdoor Recreation
LinkedIn
29K
followers · 91 employees
Earned media value
€216.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Colnago is a brand that creates prestigious bicycles with a focus on Italian craftsmanship, elegance, and excellence.

01 · Traffic

How much traffic Colnago gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Colnago drew an estimated 247K visits in September 2026, down 20% on the month before and down 7% over three months.

  • Worldwide#43,957of 4.5M sites · Top 1%
  • In United States#14,353of 1.2M sites · Top 5%
  • Outdoor Recreation, worldwide#569of 101,136 brands · Top 1%
  • Outdoor Recreation, United States#94of 14,873 brands · Top 1%
Monthly visitssource Sept 2026

247K

estimated visits in September

1 mo ▼ −20.0%4 mo ▼ −7.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Colnago.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Colnago holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Bike Accessories Store Bicycle Store Bicycle Repair Shop Bicycle Wholesale

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Colnago sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Colnago sells on Shopify, 84% of its catalogue in stock. The best seller is Retrofit Bike Validation, at €29.00, followed by Calzini da ciclismo bianchi and Ace - Maglia ciclismo aerodinamica Uomo.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling47%
Activewear5%
Clothing Tops5%
Outerwear2%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation75%
Clothing18%
Professional Services3%
Books1%
Services1%

The dominant category places Colnago in its comparison group.

Prices and ratingsstore data
Average rating
5.00 / 5
Rated products
3% of the catalogue
In stock
84%
Upper price quartile
US$2,002.08
Currency
EUR

05 · Influencers

Who talks about Colnago.

The creators who tag @colnagoworld on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @colnagoworld on Instagram, led by 𝙷é𝚕è𝚗𝚎 𝙲𝚕𝚊𝚞𝚣𝚎𝚕 (12.7K followers, 7.3% engagement).

Influencersaccounts tagging @colnagoworld · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝙷é𝚕è𝚗𝚎 𝙲𝚕𝚊𝚞𝚣𝚎𝚕@helene.clauzel · 🇫🇷 FRPro sports athletes Creator12.7K7.3%15Tagged @colnagoworld
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Colnago competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Colnago among Outdoor Recreation brands. The closest is Cinelli, then pinarello.com, cervelo.com, Ridley Bikes, Wilier Triestina, lookcycle.com.

CompetitorsOutdoor Recreation · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Cinellicinelli-milano.com
pinarello.compinarello.com
cervelo.comcervelo.com
Ridley Bikesridley-bikes.com
Wilier Triestinawilier.com
lookcycle.comlookcycle.com
Competitors Gravity finds for Colnago. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Colnago with Cinelli

07 · Company

The company behind Colnago.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Colnago is an e-commerce brand, founded in 1954 according to LinkedIn, on a domain registered in March 1997. It employs about 91 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1954, per LinkedIn
Domain registered
28 Mar 1997
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
91 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
colnago.com · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Colnago

What people ask Google about Colnago.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Colnago legit or a scam?

According to Gravity by Benchr, Colnago is a brand: its website has existed since March 1997, it sells on a Shopify store, it employs 91 people on LinkedIn, it has 432,142 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Colnago?

Colnago is a brand that creates prestigious bicycles with a focus on Italian craftsmanship, elegance, and excellence. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Colnago cost?

Colnago's best seller, Retrofit Bike Validation, sells €29.00 on colnago.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check colnago.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Colnago promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Colnago advertises on Facebook and Instagram and on Google, where its offers often run. Check colnago.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Colnago?

Colnago sells on its own website, colnago.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Colnago?

Gravity by Benchr records a company, founded in 1954 according to LinkedIn, on a domain registered in 1997, with 91 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Colnago growing?

Not at the moment. Gravity by Benchr estimates about 246,800 visits to colnago.com in September 2026, down 20% in a month and down 7% over three months. Colnago ranks #94 of 14,873 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Colnago use?

Gravity by Benchr identifies colnago.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records.

What is Colnago's ad budget?

Gravity by Benchr does not publish a spend figure for Colnago on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands?

Among Outdoor Recreation brands in the Gravity by Benchr index, Colnago ranks #94 of 14,873 by estimated traffic. Its closest competitors on the same market are Cinelli, pinarello.com, cervelo.com, Ridley Bikes, Wilier Triestina. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Colnago.