Brand page · Plants · France
Willemse: 574K visits a month, 23 active Meta ads, Gravity score 502.
Willemse — Profitez d'un large choix de produits selon vos envies : + de 3000 références de plantes, graines, bulbes et produits de jardinage au meilleur prix. 60 ans d'expertise au service des jardiniers amateurs et professionnels. In September 2026 willemsefrance.fr drew an estimated 574K visits, up 8% on the month before. It ranks #1 of 219 Plants brands in France and holds a 4.0 Trustpilot rating over 26,693 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Plants brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Profitez d'un large choix de produits selon vos envies : + de 3000 références de plantes, graines, bulbes et produits de jardinage au meilleur prix. 60 ans d'expertise au service des jardiniers amateurs et professionnels.
01 · Traffic
How much traffic Willemse gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Willemse drew an estimated 574K visits in September 2026, up 8% on the month before and down 26% over three months.
- Worldwide#22,270of 4.5M sites · Top 1%
- In France#834of 166K sites · Top 1%
- Plants, worldwide#38of 28,421 brands · Top 1%
- Plants, France#1of 219 brands · Top 1%
574K
estimated visits in September
1 mo ▲ +8.1%4 mo ▼ −25.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Willemse.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Willemse holds 4.0 out of 5 on Trustpilot over 26,693 reviews, 1,768 of them in the last twelve months: 47% of customers give five stars and 20% one star. That volume places Willemse in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Willemse scores 4.2 over 8,486 reviews.
Garden Center
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Willemse sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Willemse sells on Shopify, 65% of its catalogue in stock. The best seller is Garantie Main Verte, at €3.90, followed by Lavande de Grasse and Jasmin étoilé.
#1Garantie Main VerteWillemse€3.90In stock
#2Lavande de GrasseWillemse€4.99–€9.48In stock
#3Jasmin étoiléWillemse€6.99–€50.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Willemse in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 64% of the catalogue
- In stock
- 65%
- Upper price quartile
- US$18.48
- Currency
- EUR
04 · Ads
What Willemse is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Willemse runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Willemse France2 Oct 2026image
Vos rosiers, mode d'emploiWillemse France2 Oct 2026image
Willemse France2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Willemse France Sarlverified
Text ad20 Oct 2026Willemse France Sarlverified
Text ad20 Oct 2026Willemse France Sarlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Willemse.
The creators who tag @willemsefrance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Willemse competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Willemse among Plants brands in France. The closest is promessedefleurs.com, then Graines Baumaux, Mein schöner Garten Shop, florium.ua, labonnegraine.com, Burpee Seeds & Plants.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| promessedefleurs.compromessedefleurs.com | |||||||
| Graines Baumauxgraines-baumaux.fr | |||||||
| Mein schöner Garten Shopshop.mein-schoener-garten.de | |||||||
| florium.uaflorium.ua | |||||||
| labonnegraine.comlabonnegraine.com | |||||||
| Burpee Seeds & Plantsburpee.com |
07 · Company
The company behind Willemse.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Willemse is a company based in NEUVILLE EN FERRAIN, France, founded in 1962 according to LinkedIn, on a domain registered in July 2000. It employs about 183 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · NEUVILLE EN FERRAIN
- Founded
- 1962, per LinkedIn
- Domain registered
- 2 Jul 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 183 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- willemsefrance.fr · Shopify · EUR
- Catalogue
- 1,506 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Willemse
What people ask Google about Willemse.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Willemse legit or a scam?
According to Gravity by Benchr, Willemse is a brand based in NEUVILLE EN FERRAIN, France: its website has existed since July 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 183 people on LinkedIn, it has 8,799 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Willemse reviews: is it worth it?
Customers rate Willemse 4.0 out of 5 on Trustpilot over 26,693 reviews, 1,768 of them in the last twelve months: 47% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Willemse scores 4.2 over 8,486 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Willemse?
Profitez d'un large choix de produits selon vos envies : + de 3000 références de plantes, graines, bulbes et produits de jardinage au meilleur prix. 60 ans d'expertise au service des jardiniers amateurs et professionnels. Gravity by Benchr classifies it under Plants, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Willemse expensive?
Willemse's best seller, Garantie Main Verte, sells €3.90 on willemsefrance.fr. 65% of the catalogue is in stock. Gravity does not track prices daily: check willemsefrance.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Willemse have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Willemse advertises on Facebook and Instagram and on Google, where its offers often run. Check willemsefrance.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Willemse?
Willemse sells on its own website, willemsefrance.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Willemse?
Gravity by Benchr records a company based in NEUVILLE EN FERRAIN, France, founded in 1962 according to LinkedIn, on a domain registered in 2000, with 183 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Willemse growing?
Not at the moment. Gravity by Benchr estimates about 573,600 visits to willemsefrance.fr in September 2026, up 8% in a month and down 26% over three months. Willemse ranks #1 of 219 Plants brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Willemse use?
Gravity by Benchr identifies willemsefrance.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Willemse's ad budget?
Gravity by Benchr does not publish a spend figure for Willemse on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in France?
Among Plants brands in France in the Gravity by Benchr index, Willemse ranks #1 of 219 by estimated traffic. Its closest competitors on the same market are promessedefleurs.com, Graines Baumaux, Mein schöner Garten Shop, florium.ua, labonnegraine.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Willemse. Version française.