Brand page · Food Items
oetker-shop.de: 131K visits a month, 99 active Meta ads.
oetker-shop.de — Oetker Shop is an online store that sells baking and decorating supplies, including cake decorations, baking mixes, ingredients, and utensils. In September 2026 oetker-shop.de drew an estimated 131K visits, up 11% on the month before. It ranks #59 of 2,702 Food Items brands and holds a 1.4 Trustpilot rating over 346 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Oetker Shop is an online store that sells baking and decorating supplies, including cake decorations, baking mixes, ingredients, and utensils.
01 · Traffic
How much traffic oetker-shop.de gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
oetker-shop.de drew an estimated 131K visits in September 2026, up 11% on the month before and up 27% over three months.
- Worldwide#74,725of 4.5M sites · Top 5%
- In Germany#3,388of 184K sites · Top 5%
- Food Items, worldwide#1,870of 260,714 brands · Top 1%
- Food Items, Germany#59of 2,702 brands · Top 5%
131K
estimated visits in September
1 mo ▲ +10.8%4 mo ▲ +27.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about oetker-shop.de.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
oetker-shop.de holds 1.4 out of 5 on Trustpilot over 346 reviews, 21 of them in the last twelve months: 5% of customers give five stars and 89% one star. That volume places oetker-shop.de in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What oetker-shop.de sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read oetker-shop.de's catalogue yet.
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Share of the catalogue by product family.
The dominant category places oetker-shop.de in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What oetker-shop.de is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
oetker-shop.de runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2025 (image).
Was für ein Finale! Edle Kleider, Schnörkel und Vintage-Design, wohin man nur hinschaut💗 Anzeige | Das Finale von @dasgrossebacken war köniDr. Oetker Deutschland7 Oct 2026video
Seelenwärmer TassenpuddingDr. Oetker Deutschland7 Oct 2026video
Seelenwärmer TassenpuddingDr. Oetker Deutschland7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about oetker-shop.de.
The creators who tag @dr.oetker_deutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dr.oetker_deutschland on Instagram, led by mrs_cookingmum (13.1K followers, 10.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmrs_cookingmum@mrs_cookingmum · 🇩🇪 DE | Food cooking nutrition Creator | 13.1K | 10.7% | 5 | Tagged @dr.oetker_deutschland |
06 · Competitors according to Gravity
Who oetker-shop.de competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for oetker-shop.de among Food Items brands. The closest is wilton.com, then Sallys Shop, bouwhuis.com, King Arthur Baking, Dr. Oetker, Baktotaal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wilton.comwilton.com | |||||||
| Sallys Shopsallys-shop.de | |||||||
| bouwhuis.combouwhuis.com | |||||||
| King Arthur Bakingkingarthurbaking.com | |||||||
| Dr. Oetkeroetker.at | |||||||
| Baktotaalbaktotaal.nl |
07 · Company
The company behind oetker-shop.de.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
oetker-shop.de is an e-commerce brand.
- Legal name
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- VAT
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- Employees
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- Investors
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- VC-backed
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- Own store
- oetker-shop.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about oetker-shop.de
What people ask Google about oetker-shop.de.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is oetker-shop.de legit?
According to Gravity by Benchr, oetker-shop.de is a brand: its Trustpilot profile is claimed by the brand, it has 648,065 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
oetker-shop.de reviews: is it worth it?
Customers rate oetker-shop.de 1.4 out of 5 on Trustpilot over 346 reviews, 21 of them in the last twelve months: 5% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does oetker-shop.de sell?
Oetker Shop is an online store that sells baking and decorating supplies, including cake decorations, baking mixes, ingredients, and utensils. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
oetker-shop.de promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: oetker-shop.de advertises on Facebook and Instagram and on Google, where its offers often run. Check oetker-shop.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is oetker-shop.de growing?
Yes. Gravity by Benchr estimates about 130,900 visits to oetker-shop.de in September 2026, up 11% in a month and up 27% over three months. oetker-shop.de ranks #59 of 2,702 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does oetker-shop.de spend on Meta ads?
Gravity by Benchr does not publish a spend figure for oetker-shop.de on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, oetker-shop.de ranks #59 of 2,702 by estimated traffic. Its closest competitors on the same market are wilton.com, Sallys Shop, bouwhuis.com, King Arthur Baking, Dr. Oetker. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with oetker-shop.de.