Brand page · Personal Care · Germany

Woodberg Top 5% worldwide Top 5% in Germany Top 5% in Personal Care Top 5% in Personal Care in Germany
woodberg.de·🇩🇪 Darmstadt, Germany· Shopify

Woodberg: 114K visits a month, 11 active Meta ads, Gravity score 549.

Woodberg — Woodberg is a German company that sells niche perfumes and cosmetics for humans, offering natural, high-quality skincare products and niche fragrances from around the world. In September 2026 woodberg.de drew an estimated 114K visits, down 13% on the month before. It ranks #62 of 3,138 Personal Care brands in Germany and holds a 4.7 Trustpilot rating over 766 reviews.

woodberg.de@woodberg_shop 21.5KYouTube 124FacebookLinkedIn 174Trustpilot 4.7Meta Ad Library 11

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
114K
−13% vs. August 2026
Instagram followers
21.5K
2,485 posts · @woodberg_shop
Trustpilot
4.7
766 reviews · 163 in 12 months
Meta ads
11
active · on Google since 2023
Products
79%
in stock · 216 collections
Rank in Germany
#62
of 3,138 in Personal Care
LinkedIn
174
followers · 7 employees
Earned media value
€155.7
per month, Instagram

Gravity score

549/ 1000 · 10 of 10 indicators rated
Brand Power707
Momentum454
Performance485

Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Woodberg is a German company that sells niche perfumes and cosmetics for humans, offering natural, high-quality skincare products and niche fragrances from around the world.

01 · Traffic

How much traffic Woodberg gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Woodberg drew an estimated 114K visits in September 2026, down 13% on the month before and up 6% over three months.

  • Worldwide#84,165of 4.5M sites · Top 5%
  • In Germany#3,831of 184K sites · Top 5%
  • Personal Care, worldwide#4,090of 215,119 brands · Top 5%
  • Personal Care, Germany#62of 3,138 brands · Top 5%
Monthly visitssource Sept 2026

114K

estimated visits in September

1 mo ▼ −12.6%4 mo ▲ +6.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Woodberg.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Woodberg holds 4.7 out of 5 on Trustpilot over 766 reviews, 163 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Woodberg in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 766 reviews · 163 in 12 months
Top 10% review volumeTop 10% rating quality
5 ★95%
4 ★2%
3 ★1%
2 ★1%
1 ★1%

Cosmetics and Perfumes Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Woodberg sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Woodberg sells on Shopify, 79% of its catalogue in stock. The best seller is Superior Platinum Double Edge Razor Blade (5 pcs.), at €1.00, followed by I Don't Know What – Eau de Parfum – Sample and genetic bliss – Eau de Parfum – Sample.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics83%
Home Fragrances7%
Shaving & Grooming4%
Hair Care3%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care92%
Decor7%
Bundles0%
Household Supplies0%
Services0%

The dominant category places Woodberg in its comparison group.

Prices and ratingsstore data
Average rating
4.65 / 5
Rated products
14% of the catalogue
In stock
79%
Upper price quartile
US$105.17
Currency
EUR

05 · Influencers

Who talks about Woodberg.

The creators who tag @woodberg_shop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @woodberg_shop · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Woodberg competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Woodberg among Personal Care brands in Germany. The closest is ParfumGroup, then K Beauty World, Luxus Aroma, Essence Garden, Fragra.de, Organic Luxury.

CompetitorsPersonal Care · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ParfumGroupparfumgroup.de
K Beauty Worldkbeautyworld.com
Luxus Aromaluxusaroma.de
Essence Gardenessence-garden.de
Fragra.defragra.de
Organic Luxuryorganicluxury.de
Competitors Gravity finds for Woodberg. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Woodberg with ParfumGroup

07 · Company

The company behind Woodberg.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Woodberg is a company based in Darmstadt, Germany, founded in 2014 according to LinkedIn. It employs about 7 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Darmstadt
Founded
2014, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
woodberg.de · Shopify · EUR
Catalogue
216 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Woodberg

What people ask Google about Woodberg.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Woodberg legit or a scam?

According to Gravity by Benchr, Woodberg is a brand based in Darmstadt, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 21,519 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Woodberg reviews

Customers rate Woodberg 4.7 out of 5 on Trustpilot over 766 reviews, 163 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Woodberg known for?

Woodberg is a German company that sells niche perfumes and cosmetics for humans, offering natural, high-quality skincare products and niche fragrances from around the world. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Woodberg cost?

Woodberg's best seller, Superior Platinum Double Edge Razor Blade (5 pcs.), sells €1.00 on woodberg.de. 79% of the catalogue is in stock. Gravity does not track prices daily: check woodberg.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Woodberg promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Woodberg advertises on Facebook and Instagram and on Google, where its offers often run. Check woodberg.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Woodberg?

Woodberg sells on its own website, woodberg.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Woodberg?

Gravity by Benchr records a company based in Darmstadt, Germany, founded in 2014 according to LinkedIn, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Woodberg growing?

Yes. Gravity by Benchr estimates about 113,700 visits to woodberg.de in September 2026, down 13% in a month and up 6% over three months. Woodberg ranks #62 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Woodberg use?

Gravity by Benchr identifies woodberg.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Woodberg's ad budget?

Gravity by Benchr does not publish a spend figure for Woodberg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Germany?

Among Personal Care brands in Germany in the Gravity by Benchr index, Woodberg ranks #62 of 3,138 by estimated traffic. Its closest competitors on the same market are ParfumGroup, K Beauty World, Luxus Aroma, Essence Garden, Fragra.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woodberg.