Brand page · Hobbies & Creative Arts
Wool and the Gang: 285K visits a month, 85 active Meta ads.
Wool and the Gang — Wool and the Gang is a DIY fashion brand that offers knitting, crochet, macrame and embroidery kits and yarns for makers of all skill levels. In September 2026 woolandthegang.com drew an estimated 285K visits, up 54% on the month before. It ranks #78 of 32,083 Hobbies & Creative Arts brands and holds a 4.4 Trustpilot rating over 6,872 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wool and the Gang is a DIY fashion brand that offers knitting, crochet, macrame and embroidery kits and yarns for makers of all skill levels.
01 · Traffic
How much traffic Wool and the Gang gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wool and the Gang drew an estimated 285K visits in September 2026, up 54% on the month before and up 77% over three months.
- Worldwide#39,062of 4.5M sites · Top 1%
- In United States#12,702of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#484of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#78of 32,083 brands · Top 1%
285K
estimated visits in September
1 mo ▲ +53.9%4 mo ▲ +77.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wool and the Gang.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wool and the Gang holds 4.4 out of 5 on Trustpilot over 6,872 reviews, 405 of them in the last twelve months: 75% of customers give five stars and 6% one star. That volume places Wool and the Gang in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Wool and the Gang scores 4.4 over 225 reviews.
Yarn Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wool and the Gang sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wool and the Gang's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wool and the Gang in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wool and the Gang is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wool and the Gang runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Stay in the loop. Get 15% off your first orderWool and the Gang6 Oct 2026video
Meet Alpaca StardustWool and the Gang5 Oct 2026image
Your Favourite Kits Just Got A Marl MakeoverWool and the Gang3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wool and the Gang Ltd.verified
Text ad21 Oct 2026Wool and the Gang Ltd.verified
Text ad21 Oct 2026Wool and the Gang Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wool and the Gang.
The creators who tag @woolandthegang on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woolandthegang on Instagram, led by Margaret || Whimsy North (16.2K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMargaret || Whimsy North@whimsynorth · 🇺🇸 US | Decoration garden diy Creator | 16.2K | 1.1% | 6 | Tagged @woolandthegang |
06 · Competitors according to Gravity
Who Wool and the Gang competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wool and the Gang among Hobbies & Creative Arts brands. The closest is weareknitters.be, then myboshi, Fischer Wolle, Wool Warehouse, lindehobby.com, The Knitting Network.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| weareknitters.beweareknitters.be | |||||||
| myboshimyboshi.net | |||||||
| Fischer Wollefischer-wolle.de | |||||||
| Wool Warehousewoolwarehouse.co.uk | |||||||
| lindehobby.comlindehobby.com | |||||||
| The Knitting Networktheknittingnetwork.co.uk |
07 · Company
The company behind Wool and the Gang.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wool and the Gang is an e-commerce brand, founded in 2008 according to LinkedIn, on a domain registered in June 2008. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2008, per LinkedIn
- Domain registered
- 13 Jun 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolandthegang.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wool and the Gang
What people ask Google about Wool and the Gang.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wool and the Gang a legit company?
According to Gravity by Benchr, Wool and the Gang is a brand: its website has existed since June 2008, its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 563,212 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wool and the Gang reviews: is it worth it?
Customers rate Wool and the Gang 4.4 out of 5 on Trustpilot over 6,872 reviews, 405 of them in the last twelve months: 75% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Wool and the Gang scores 4.4 over 225 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wool and the Gang?
Wool and the Gang is a DIY fashion brand that offers knitting, crochet, macrame and embroidery kits and yarns for makers of all skill levels. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Wool and the Gang have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wool and the Gang advertises on Facebook and Instagram and on Google, where its offers often run. Check woolandthegang.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wool and the Gang?
Gravity by Benchr records a company, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wool and the Gang doing well?
Yes. Gravity by Benchr estimates about 285,500 visits to woolandthegang.com in September 2026, up 54% in a month and up 77% over three months. Wool and the Gang ranks #78 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wool and the Gang spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wool and the Gang on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Wool and the Gang ranks #78 of 32,083 by estimated traffic. Its closest competitors on the same market are weareknitters.be, myboshi, Fischer Wolle, Wool Warehouse, lindehobby.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wool and the Gang.