Brand page · Hobbies & Creative Arts · United States
The Woolery: 175K visits a month, 27 active Meta ads, Gravity score 581.
The Woolery — The Woolery is a family-owned business that sells supplies for fiber arts including weaving, spinning, felting, dyeing, rug hooking, punch needle, knitting and crochet. In September 2026 woolery.com drew an estimated 175K visits, up 2% on the month before. It ranks #162 of 32,083 Hobbies & Creative Arts brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 343 peers: Hobbies & Creative Arts brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Woolery is a family-owned business that sells supplies for fiber arts including weaving, spinning, felting, dyeing, rug hooking, punch needle, knitting and crochet.
01 · Traffic
How much traffic The Woolery gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Woolery drew an estimated 175K visits in September 2026, up 2% on the month before and up 28% over three months.
- Worldwide#58,492of 4.5M sites · Top 5%
- In United States#19,244of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#881of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#162of 32,083 brands · Top 1%
175K
estimated visits in September
1 mo ▲ +2.1%4 mo ▲ +28.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Woolery.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Woolery holds 4.0 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 25% one star.
Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Woolery sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Woolery sells on Shopify, 86% of its catalogue in stock. The best seller is Maurice Brassard Cotton Yarn - 8/2, at US$9.10–US$12.69, followed by Maurice Brassard Cotton Yarn - 8/4 and Maysville 8/4 Cotton Rug Warp Yarn.
#1Maurice Brassard Cotton Yarn - 8/2The WooleryUS$9.10–US$12.69In stock
#2Maurice Brassard Cotton Yarn - 8/4The WooleryUS$12.45–US$14.75In stock
#3Maysville 8/4 Cotton Rug Warp YarnThe WooleryUS$10.99–US$13.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Woolery in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 66% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$62.99
- Currency
- USD
04 · Ads
What The Woolery is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Woolery runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
The WooleryThe Woolery1 Oct 2026image
The WooleryThe Woolery23 Sept 2026image
The WooleryThe Woolery23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Texo Enterprises, Inc.verified
Image ad21 Oct 2026Texo Enterprises, Inc.verified
Image ad21 Oct 2026Texo Enterprises, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Woolery.
The creators who tag @thewooleryshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thewooleryshop on Instagram, led by Rebecca Hesselink (16K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRebecca Hesselink@thistle.pot · 🇺🇸 US | Fashion style luxury Creator | 16K | 3.7% | 1 | Tagged @thewooleryshop |
06 · Competitors according to Gravity
Who The Woolery competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Woolery among Hobbies & Creative Arts brands in United States. The closest is Expression Fiber Arts, then Jimmy Beans Wool, Premier Yarns, artyarn.co.uk, Wool and Company, Woolarium.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Expression Fiber Artsexpressionfiberarts.com | |||||||
| Jimmy Beans Wooljimmybeanswool.com | |||||||
| Premier Yarnspremieryarns.com | |||||||
| artyarn.co.ukartyarn.co.uk | |||||||
| Wool and Companywoolandcompany.com | |||||||
| Woolariumwoolarium.com |
07 · Company
The company behind The Woolery.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Woolery is a company based in Frankfort, United States, founded in 2020 according to LinkedIn, on a domain registered in June 1996. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Frankfort
- Founded
- 2020, per LinkedIn
- Domain registered
- 5 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolery.com · Shopify · USD
- Catalogue
- 829 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Woolery
What people ask Google about The Woolery.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Woolery a legit company?
According to Gravity by Benchr, The Woolery is a brand based in Frankfort, United States: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 24,353 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Woolery?
The Woolery is a family-owned business that sells supplies for fiber arts including weaving, spinning, felting, dyeing, rug hooking, punch needle, knitting and crochet. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Woolery cost?
The Woolery's best seller, Maurice Brassard Cotton Yarn - 8/2, sells from US$9.10 to US$12.69 on woolery.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check woolery.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Woolery promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Woolery advertises on Facebook and Instagram and on Google, where its offers often run. Check woolery.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Woolery?
The Woolery sells on its own website, woolery.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Woolery?
Gravity by Benchr records a company based in Frankfort, United States, founded in 2020 according to LinkedIn, on a domain registered in 1996, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Woolery doing well?
Yes. Gravity by Benchr estimates about 175,100 visits to woolery.com in September 2026, up 2% in a month and up 28% over three months. The Woolery ranks #162 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Woolery use?
Gravity by Benchr identifies woolery.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Woolery's ad budget?
Gravity by Benchr does not publish a spend figure for The Woolery on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, The Woolery ranks #162 of 32,083 by estimated traffic. Its closest competitors on the same market are Expression Fiber Arts, Jimmy Beans Wool, Premier Yarns, artyarn.co.uk, Wool and Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Woolery.