Brand page · Plumbing · Belgium
X2O: 254K visits a month, 98 active Meta ads.
X2O — X2O Badkamers is a bathroom specialist that offers an extensive range of bathroom products including complete bathrooms, furniture, showers, faucets, toilets, bathtubs, floors, walls, mirrors, radiators, water softeners, and accessories. They operate through showrooms and online shopping. In September 2026 x2o.be drew an estimated 254K visits, down 10% on the month before. It ranks #1 of 49 Plumbing brands in Belgium and holds a 4.7 Trustpilot rating over 42,708 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
X2O Badkamers is a bathroom specialist that offers an extensive range of bathroom products including complete bathrooms, furniture, showers, faucets, toilets, bathtubs, floors, walls, mirrors, radiators, water softeners, and accessories. They operate through showrooms and online shopping.
01 · Traffic
How much traffic X2O gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
X2O drew an estimated 254K visits in September 2026, down 10% on the month before and down 8% over three months.
- Worldwide#42,803of 4.5M sites · Top 1%
- In Belgium#204of 36.5K sites · Top 1%
- Plumbing, worldwide#122of 39,496 brands · Top 1%
- Plumbing, Belgium#1of 49 brands · Top 5%
254K
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −8.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about X2O.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
X2O holds 4.7 out of 5 on Trustpilot over 42,708 reviews, 2,810 of them in the last twelve months: 75% of customers give five stars and 3% one star. That volume places X2O in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, X2O scores 4.9 over 131 reviews.
Bathroom Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What X2O sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read X2O's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places X2O in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What X2O is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
X2O runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
X²O Badkamers: Dubbel zo blij meeX²O Badkamers5 Oct 2026video
BTW? Weg ermee! 💙X²O Badkamers5 Oct 2026video
X²O Badkamers: Dubbel zo blij meeX²O Badkamers3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sanitary Group NVverified
Text ad21 Oct 2026Sanitary Group NVverified
Text ad21 Oct 2026Sanitary Group NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about X2O.
The creators who tag @x2o_badkamers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @x2o_badkamers on Instagram, led by Lars Crommelinck (10K followers, 40.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLars Crommelinck@larscr_ · 🇳🇱 NL | Photography visual arts Creator | 10K | 40.4% | 2 | Tagged @x2o_badkamers |
06 · Competitors according to Gravity
Who X2O competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for X2O among Plumbing brands in Belgium. The closest is Badkamerxxl, then Sanitairkamer, betterbathrooms.com, Sanctuary Bathrooms, Bernstein, Maxaro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Badkamerxxlbadkamerxxl.nl | |||||||
| Sanitairkamersanitairkamer.nl | |||||||
| betterbathrooms.combetterbathrooms.com | |||||||
| Sanctuary Bathroomssanctuary-bathrooms.co.uk | |||||||
| Bernsteinbernstein-badshop.de | |||||||
| Maxaromaxaro.nl |
07 · Company
The company behind X2O.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
X2O is a company based in Belgium, founded in 2005 according to LinkedIn. It employs about 261 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇧🇪 Belgium
- Founded
- 2005, per LinkedIn
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 261 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- x2o.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about X2O
What people ask Google about X2O.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is X2O legit?
According to Gravity by Benchr, X2O is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 261 people on LinkedIn, it has 17,760 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about X2O?
Customers rate X2O 4.7 out of 5 on Trustpilot over 42,708 reviews, 2,810 of them in the last twelve months: 75% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, X2O scores 4.9 over 131 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is X2O known for?
X2O Badkamers is a bathroom specialist that offers an extensive range of bathroom products including complete bathrooms, furniture, showers, faucets, toilets, bathtubs, floors, walls, mirrors, radiators, water softeners, and accessories. They operate through showrooms and online shopping. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Is there a X2O discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: X2O advertises on Facebook and Instagram and on Google, where its offers often run. Check x2o.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns X2O?
Gravity by Benchr records a company based in Belgium, founded in 2005 according to LinkedIn, with 261 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is X2O doing well?
Not at the moment. Gravity by Benchr estimates about 254,400 visits to x2o.be in September 2026, down 10% in a month and down 8% over three months. X2O ranks #1 of 49 Plumbing brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is X2O's ad budget?
Gravity by Benchr does not publish a spend figure for X2O on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Belgium?
Among Plumbing brands in Belgium in the Gravity by Benchr index, X2O ranks #1 of 49 by estimated traffic. Its closest competitors on the same market are Badkamerxxl, Sanitairkamer, betterbathrooms.com, Sanctuary Bathrooms, Bernstein. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with X2O.