Brand page · Personal Care · Italy
Xerjoff: 385K visits a month, 100 active Meta ads, Gravity score 718.
Xerjoff — Immerse yourself in the art of fine perfumery. Xerjoff blends Italian craftsmanship with rare ingredients to create unforgettable perfume experiences. In September 2026 xerjoff.com drew an estimated 385K visits, down 12% on the month before. It ranks #200 of 33,626 Personal Care brands in Italy and holds a 3.3 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Immerse yourself in the art of fine perfumery. Xerjoff blends Italian craftsmanship with rare ingredients to create unforgettable perfume experiences
01 · Traffic
How much traffic Xerjoff gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Xerjoff drew an estimated 385K visits in September 2026, down 12% on the month before and down 5% over three months.
- Worldwide#30,670of 4.5M sites · Top 1%
- In United States#9,939of 1.2M sites · Top 1%
- Personal Care, worldwide#1,253of 215,119 brands · Top 1%
- Personal Care, United States#200of 33,626 brands · Top 1%
385K
estimated visits in September
1 mo ▼ −12.2%4 mo ▼ −5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Xerjoff.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Xerjoff holds 3.3 out of 5 on Trustpilot over 128 reviews, 38 of them in the last twelve months: 67% of customers give five stars and 23% one star. That volume places Xerjoff in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Xerjoff sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Xerjoff sells on Shopify, 97% of its catalogue in stock. The best seller is Sample Kit, at €25.00, followed by Naxos Sample and Torino21 Sample.
#1Sample KitXerjoff€25.00In stock
#2Naxos SampleXerjoff€6.25In stock
#3Torino21 SampleXerjoff€6.25In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Xerjoff in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 53% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$302.41
- Currency
- EUR
04 · Ads
What Xerjoff is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Xerjoff runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2023 (image, text, video).
Xerjoff x Automobili LamborghiniXERJOFF1 Oct 2026video
Discovery SetXERJOFF14 Sept 2026image
TORINO21 - Eau de Parfum 100mlXERJOFF12 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026XERJOFF GROUP S.P.A.verified
Text ad20 Oct 2026XERJOFF GROUP S.P.A.verified
Text ad20 Oct 2026XERJOFF GROUP S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Xerjoff.
The creators who tag @xerjoff on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xerjoff on Instagram, led by Million Mack (17.7K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMillion Mack@mackfragrance_13 · INTL | Beauty cosmetics skincare Creator | 17.7K | 1.3% | 9 | Tagged @xerjoff |
06 · Competitors according to Gravity
Who Xerjoff competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Xerjoff among Personal Care brands in Italy. The closest is nishane.com, then AMOUAGE, Clive Christian Perfume, jacques-fath-parfums.com, ateliercologne.com, fredericmalle.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nishane.comnishane.com | |||||||
| AMOUAGEamouage.com | |||||||
| Clive Christian Perfumeclivechristian.com | |||||||
| jacques-fath-parfums.comjacques-fath-parfums.com | |||||||
| ateliercologne.comateliercologne.com | |||||||
| fredericmalle.eufredericmalle.eu |
07 · Company
The company behind Xerjoff.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Xerjoff is a company based in Moncalieri, Italy, founded in 2007 according to LinkedIn, on a domain registered in March 2006. It employs about 81 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Moncalieri
- Founded
- 2007, per LinkedIn
- Domain registered
- 23 Mar 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 81 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xerjoff.com · Shopify · EUR
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Xerjoff
What people ask Google about Xerjoff.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Xerjoff legit or a scam?
According to Gravity by Benchr, Xerjoff is a brand based in Moncalieri, Italy: its website has existed since March 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 81 people on LinkedIn, it has 382,631 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Xerjoff?
Customers rate Xerjoff 3.3 out of 5 on Trustpilot over 128 reviews, 38 of them in the last twelve months: 67% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Xerjoff known for?
Immerse yourself in the art of fine perfumery. Xerjoff blends Italian craftsmanship with rare ingredients to create unforgettable perfume experiences Gravity by Benchr classifies it under Personal Care, with Product Upgrades making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Xerjoff expensive?
Xerjoff's best seller, Sample Kit, sells €25.00 on xerjoff.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check xerjoff.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Xerjoff promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Xerjoff advertises on Facebook and Instagram and on Google, where its offers often run. Check xerjoff.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Xerjoff?
Xerjoff sells on its own website, xerjoff.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Xerjoff?
Gravity by Benchr records a company based in Moncalieri, Italy, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 81 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Xerjoff doing well?
Not at the moment. Gravity by Benchr estimates about 385,500 visits to xerjoff.com in September 2026, down 12% in a month and down 5% over three months. Xerjoff ranks #200 of 33,626 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Xerjoff use?
Gravity by Benchr identifies xerjoff.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Xerjoff's ad budget?
Gravity by Benchr does not publish a spend figure for Xerjoff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Xerjoff ranks #200 of 33,626 by estimated traffic. Its closest competitors on the same market are nishane.com, AMOUAGE, Clive Christian Perfume, jacques-fath-parfums.com, ateliercologne.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Xerjoff.