Brand page · Shoes · United States
Xero Shoes: 1.8M visits a month, 226 active Meta ads, Gravity score 647.
Xero Shoes — Xero Shoes is an American brand of lightweight minimalist footwear that sells barefoot shoes and minimalist footwear for various activities including running, training, pickleball, basketball, hiking, and casual wear. In September 2026 xeroshoes.com drew an estimated 1.8M visits, up 6% on the month before. It ranks #20 of 6,771 Shoes brands in United States and holds a 3.8 Trustpilot rating over 1,823 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Shoes brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Xero Shoes is an American brand of lightweight minimalist footwear that sells barefoot shoes and minimalist footwear for various activities including running, training, pickleball, basketball, hiking, and casual wear.
01 · Traffic
How much traffic Xero Shoes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Xero Shoes drew an estimated 1.8M visits in September 2026, up 6% on the month before and up 27% over three months.
- Worldwide#9,090of 4.5M sites · Top 1%
- In United States#3,030of 1.2M sites · Top 1%
- Shoes, worldwide#123of 46,962 brands · Top 1%
- Shoes, United States#20of 6,771 brands · Top 1%
1.8M
estimated visits in September
1 mo ▲ +6.4%4 mo ▲ +26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Xero Shoes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Xero Shoes holds 3.8 out of 5 on Trustpilot over 1,823 reviews, 73 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places Xero Shoes in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Xero Shoes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Xero Shoes sells on Shopify, 98% of its catalogue in stock. The best seller is Prio - Women, at US$79.99–US$104.99, followed by Prio - Men and Phoenix - Knit.
#1Prio - WomenXero ShoesUS$79.99–US$104.99In stock
#2Prio - MenXero ShoesUS$79.99–US$104.99In stock
#3Phoenix - KnitXero ShoesUS$79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Xero Shoes in its comparison group.
- Average rating
- 4.29 / 5
- Rated products
- 97% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$139.99
- Currency
- USD
04 · Ads
What Xero Shoes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Xero Shoes runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
New Color Drop: X1 BasketballXero Shoes6 Oct 2026image
Made To Move NaturallyXero Shoes6 Oct 2026image
Meet the Chelsea LinedXero Shoes6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Feel The World, Inc.verified
Text ad20 Oct 2026Feel The World, Inc.verified
Text ad20 Oct 2026Feel The World, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Xero Shoes.
The creators who tag @xeroshoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xeroshoes on Instagram, led by DenisVasilev (29.8K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDenisVasilev@denisvasilevkettlebell · INTL | Fitness sport bodybuilding Creator | 29.8K | 1.7% | 4 | Tagged @xeroshoes |
06 · Competitors according to Gravity
Who Xero Shoes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Xero Shoes among Shoes brands in United States. The closest is Saguaro Zapatos Barefoot, then Zapiens, FEELGROUNDS, Groundies GmbH, vivobarefoot.com, LONOWEAR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Saguaro Zapatos Barefootes.saguaro.com | |||||||
| Zapienszapiens.com.ar | |||||||
| FEELGROUNDSfeelgrounds.com | |||||||
| Groundies GmbHgroundies.com | |||||||
| vivobarefoot.comvivobarefoot.com | |||||||
| LONOWEARlonowear.com |
07 · Company
The company behind Xero Shoes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Xero Shoes is a company based in Broomfield, United States, founded in 2009 according to LinkedIn, on a domain registered in June 2011. It employs about 76 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Broomfield
- Founded
- 2009, per LinkedIn
- Domain registered
- 16 Jun 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 76 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xeroshoes.com · Shopify · USD
- Catalogue
- 190 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Xero Shoes
What people ask Google about Xero Shoes.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Xero Shoes legit?
According to Gravity by Benchr, Xero Shoes is a brand based in Broomfield, United States: its website has existed since June 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 280,049 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Xero Shoes reviews: is it worth it?
Customers rate Xero Shoes 3.8 out of 5 on Trustpilot over 1,823 reviews, 73 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Xero Shoes?
Xero Shoes is an American brand of lightweight minimalist footwear that sells barefoot shoes and minimalist footwear for various activities including running, training, pickleball, basketball, hiking, and casual wear. Gravity by Benchr classifies it under Shoes, with Shoes making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Xero Shoes expensive?
Xero Shoes' best seller, Prio - Women, sells from US$79.99 to US$104.99 on xeroshoes.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check xeroshoes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Xero Shoes have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Xero Shoes advertises on Facebook and Instagram and on Google, where its offers often run. Check xeroshoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Xero Shoes?
Xero Shoes sells on its own website, xeroshoes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Xero Shoes?
Gravity by Benchr records a company based in Broomfield, United States, founded in 2009 according to LinkedIn, on a domain registered in 2011, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Xero Shoes doing well?
Yes. Gravity by Benchr estimates about 1,780,300 visits to xeroshoes.com in September 2026, up 6% in a month and up 27% over three months. Xero Shoes ranks #20 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Xero Shoes use?
Gravity by Benchr identifies xeroshoes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Xero Shoes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Xero Shoes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Xero Shoes ranks #20 of 6,771 by estimated traffic. Its closest competitors on the same market are Saguaro Zapatos Barefoot, Zapiens, FEELGROUNDS, Groundies GmbH, vivobarefoot.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Xero Shoes.