Brand page · Jewelry · Denmark
Xplora: 61.6K visits a month, 18 active Meta ads, Gravity score 639.
Xplora — Xplora Technologies Denmark ApS is a family technology company that designs smart devices and communication solutions for children, including smartwatches with GPS, parental controls, and secure communication features. In September 2026 xplora.dk drew an estimated 61.6K visits, up 10% on the month before. It ranks #18 of 440 Jewelry brands in Denmark and holds a 1.7 Trustpilot rating over 905 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Jewelry brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Xplora Technologies Denmark ApS is a family technology company that designs smart devices and communication solutions for children, including smartwatches with GPS, parental controls, and secure communication features.
01 · Traffic
How much traffic Xplora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Xplora drew an estimated 61.6K visits in September 2026, up 10% on the month before and up 79% over three months.
- Worldwide#142,228of 4.5M sites · Top 5%
- In Denmark#741of 21.4K sites · Top 5%
- Jewelry, worldwide#3,216of 132,285 brands · Top 5%
- Jewelry, Denmark#18of 440 brands · Top 5%
61.6K
estimated visits in September
1 mo ▲ +10.1%4 mo ▲ +79.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Xplora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Xplora holds 1.7 out of 5 on Trustpilot over 905 reviews, 131 of them in the last twelve months: 36% of customers give five stars and 47% one star. That volume places Xplora in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Internet Shop Telecommunications Equipment Supplier Electronics Store Telephone Company Cell Phone Store Technical Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Xplora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Xplora sells on Shopify, 88% of its catalogue in stock. The best seller is X6Play, at DKK 1,599.00, followed by SIM for Pre-Owned Watch and Elastic watch strap for X6Play.
#1X6PlayXploraDKK 1,599.00In stock
#2SIM for Pre-Owned WatchXploraDKK 29.00In stock
#3Elastic watch strap for X6PlayXploraDKK 169.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Xplora in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 66% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$179.66
- Currency
- DKK
04 · Ads
What Xplora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Xplora runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
XGO3 smartwatchXplora4 Oct 2026video
Xplora - Smartwatch til børnXplora30 Sept 2026image
X6Play smartwatchXplora30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Xplora Technologies Denmark ApSverified
Text ad20 Oct 2026Xplora Technologies Denmark ApSverified
Text ad20 Oct 2026Xplora Technologies Denmark ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Xplora.
The creators who tag @xplora_danmark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xplora_danmark on Instagram, led by Pelle Hvenegaard (90.7K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPelle Hvenegaard@pellehvenegaard · 🇩🇰 DK | Cinema series pop culture Creator | 90.7K | 1.8% | 1 | Tagged @xplora_danmark |
06 · Competitors according to Gravity
Who Xplora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Xplora among Jewelry brands in Denmark. The closest is Xplora SE, then Xplora, Xplora, NORM Denmark, NOVACCHI, Carbon Relógios Inteligentes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Xplora SExplora.se | |||||||
| Xploraxplora.no | |||||||
| Xploraxplora.fi | |||||||
| NORM Denmarknormdenmark.com | |||||||
| NOVACCHInovacchi.com | |||||||
| Carbon Relógios Inteligentescarbonsmartwatch.com.br |
07 · Company
The company behind Xplora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Xplora is a company based in København, Denmark, founded in 2016 according to LinkedIn, on a domain registered in May 2016. It employs about 218 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København
- Founded
- 2016, per LinkedIn
- Domain registered
- 26 May 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 218 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xplora.dk · Shopify · DKK
- Catalogue
- 19 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Xplora
What people ask Google about Xplora.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Xplora a legit company?
According to Gravity by Benchr, Xplora is a brand based in København, Denmark: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 218 people on LinkedIn, it has 9,484 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Xplora reviews
Customers rate Xplora 1.7 out of 5 on Trustpilot over 905 reviews, 131 of them in the last twelve months: 36% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Xplora known for?
Xplora Technologies Denmark ApS is a family technology company that designs smart devices and communication solutions for children, including smartwatches with GPS, parental controls, and secure communication features. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Xplora expensive?
Xplora's best seller, X6Play, sells DKK 1,599.00 on xplora.dk. 88% of the catalogue is in stock. Gravity does not track prices daily: check xplora.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Xplora promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Xplora advertises on Facebook and Instagram and on Google, where its offers often run. Check xplora.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Xplora?
Xplora sells on its own website, xplora.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Xplora?
Gravity by Benchr records a company based in København, Denmark, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 218 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Xplora growing?
Yes. Gravity by Benchr estimates about 61,600 visits to xplora.dk in September 2026, up 10% in a month and up 79% over three months. Xplora ranks #18 of 440 Jewelry brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Xplora use?
Gravity by Benchr identifies xplora.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Xplora's ad budget?
Gravity by Benchr does not publish a spend figure for Xplora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Denmark?
Among Jewelry brands in Denmark in the Gravity by Benchr index, Xplora ranks #18 of 440 by estimated traffic. Its closest competitors on the same market are Xplora SE, Xplora, Xplora, NORM Denmark, NOVACCHI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Xplora.