Brand page · Jewelry · Sweden
Xplora SE: 33.4K visits a month, 22 active Meta ads, Gravity score 574.
Xplora SE — Xplora Mobile AB is a family technology company that designs smartwatches and phones for children, featuring GPS tracking, communication features, and safety features like SOS alerts. In September 2026 xplora.se drew an estimated 33.4K visits, down 17% on the month before. It ranks #36 of 564 Jewelry brands in Sweden and holds a 1.5 Trustpilot rating over 586 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Jewelry brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Xplora Mobile AB is a family technology company that designs smartwatches and phones for children, featuring GPS tracking, communication features, and safety features like SOS alerts.
01 · Traffic
How much traffic Xplora SE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Xplora SE drew an estimated 33.4K visits in September 2026, down 17% on the month before and up 7% over three months.
- Worldwide#240,248of 4.5M sites · Top 10%
- In Sweden#1,804of 27.3K sites · Top 10%
- Jewelry, worldwide#5,677of 132,285 brands · Top 5%
- Jewelry, Sweden#36of 564 brands · Top 10%
33.4K
estimated visits in September
1 mo ▼ −17.2%4 mo ▲ +7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Xplora SE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Xplora SE holds 1.5 out of 5 on Trustpilot over 586 reviews, 134 of them in the last twelve months: 27% of customers give five stars and 49% one star. That volume places Xplora SE in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Mobile Network Operator Cell Phone Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Xplora SE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Xplora SE sells on Shopify, 89% of its catalogue in stock. The best seller is SIM for Pre-Owned Xplora Smartwatches, at SEK 49.00, followed by X6Play and XGO3.
#1SIM for Pre-Owned Xplora SmartwatchesXplora SESEK 49.00In stock
#2X6PlayXplora SESEK 2,490.00In stock
#3XGO3Xplora SESEK 1,890.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Xplora SE in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 79% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$188.87
- Currency
- SEK
04 · Ads
What Xplora SE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Xplora SE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
XGO3Xplora Sverige1 Oct 2026video
XploraOneXplora Sverige1 Oct 2026image
XploraOneXplora Sverige1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026XPLORA Mobile ABverified
Image ad20 Oct 2026XPLORA Mobile ABverified
Text ad20 Oct 2026XPLORA Mobile ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Xplora SE.
The creators who tag @xplora_sverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xplora_sverige on Instagram, led by Monika. Twin & twin mama 🇸🇪 (19.5K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMonika. Twin & twin mama 🇸🇪@mammatilltwins · 🇸🇪 SE | Parenting family Creator | 19.5K | 3.7% | 2 | Tagged @xplora_sverige |
06 · Competitors according to Gravity
Who Xplora SE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Xplora SE among Jewelry brands in Sweden. The closest is Xplora, then Xplora, ArmorWatch, Xplora, NOVACCHI, xTactor.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Xploraxplora.dk | |||||||
| Xploraxplora.no | |||||||
| ArmorWatcharmorwatch.store | |||||||
| Xploraxplora.fi | |||||||
| NOVACCHInovacchi.com | |||||||
| xTactorxtactor.com |
07 · Company
The company behind Xplora SE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Xplora SE is a company based in Stockholm, Sweden, founded in 2016 according to LinkedIn. It employs about 218 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2016, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 218 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xplora.se · Shopify · SEK
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Xplora SE
What people ask Google about Xplora SE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Xplora SE legit?
According to Gravity by Benchr, Xplora SE is a brand based in Stockholm, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 218 people on LinkedIn, it has 17,292 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Xplora SE reviews
Customers rate Xplora SE 1.5 out of 5 on Trustpilot over 586 reviews, 134 of them in the last twelve months: 27% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Xplora SE?
Xplora Mobile AB is a family technology company that designs smartwatches and phones for children, featuring GPS tracking, communication features, and safety features like SOS alerts. Gravity by Benchr classifies it under Jewelry, with Smart Watches making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Xplora SE cost?
Xplora SE's best seller, SIM for Pre-Owned Xplora Smartwatches, sells SEK 49.00 on xplora.se. 89% of the catalogue is in stock. Gravity does not track prices daily: check xplora.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Xplora SE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Xplora SE advertises on Facebook and Instagram and on Google, where its offers often run. Check xplora.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Xplora SE?
Xplora SE sells on its own website, xplora.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Xplora SE?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2016 according to LinkedIn, with 218 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Xplora SE growing?
Yes. Gravity by Benchr estimates about 33,400 visits to xplora.se in September 2026, down 17% in a month and up 7% over three months. Xplora SE ranks #36 of 564 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Xplora SE use?
Gravity by Benchr identifies xplora.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Xplora SE's ad budget?
Gravity by Benchr does not publish a spend figure for Xplora SE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, Xplora SE ranks #36 of 564 by estimated traffic. Its closest competitors on the same market are Xplora, Xplora, ArmorWatch, Xplora, NOVACCHI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Xplora SE.