Brand page · Clothing · Finland
XXL: 1.1M visits a month, 196 active Meta ads.
XXL — XXL Sports & Outdoor is a sports retail store that sells a wide variety of sports clothing, footwear, and accessories for men and women. In September 2026 xxl.fi drew an estimated 1.1M visits, down 22% on the month before. It ranks #4 of 541 Clothing brands in Finland and holds a 1.6 Trustpilot rating over 80 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
XXL Sports & Outdoor is a sports retail store that sells a wide variety of sports clothing, footwear, and accessories for men and women.
01 · Traffic
How much traffic XXL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
XXL drew an estimated 1.1M visits in September 2026, down 22% on the month before and down 8% over three months.
- Worldwide#12,992of 4.5M sites · Top 1%
- In Finland#44of 20.4K sites · Top 1%
- Clothing, worldwide#977of 459,295 brands · Top 1%
- Clothing, Finland#4of 541 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −22.4%4 mo ▼ −7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about XXL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
XXL holds 1.6 out of 5 on Trustpilot over 80 reviews, 13 of them in the last twelve months: 3% of customers give five stars and 86% one star. That volume places XXL in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Sporting Goods Store Shoe Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What XXL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read XXL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places XXL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What XXL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
XXL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Säästä enemmän suosikeissasi, joita käytät eniten 💥XXL Sports & Outdoor6 Oct 2026image
Kaksi ravintolisää, joilla on oikeasti merkitystä 💪XXL Sports & Outdoor6 Oct 2026image
Metsästyskausi on täällä – oletko valmis? 🦌XXL Sports & Outdoor5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026XXL Sports & Outdoor OYverified
Text ad21 Oct 2026XXL Sports & Outdoor OYverified
Video ad21 Oct 2026XXL Sports & Outdoor OYverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about XXL.
The creators who tag @xxl.fi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xxl.fi on Instagram, led by @jounahvrn (15.5K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| jjounahvrn@jounahvrn · 🇫🇮 FI | Photography visual arts Creator | 15.5K | — | 1 | Tagged @xxl.fi |
06 · Competitors according to Gravity
Who XXL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for XXL among Clothing brands in Finland. The closest is ulvang.com, then Sportano, sport-shop.pl, ALTISPORT, GO Outdoors, academy.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ulvang.comulvang.com | |||||||
| Sportanosportano.com | |||||||
| sport-shop.plsport-shop.pl | |||||||
| ALTISPORTaltisport.cz | |||||||
| GO Outdoorsgooutdoors.co.uk | |||||||
| academy.comacademy.com |
07 · Company
The company behind XXL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
XXL is a company based in Finland, on a domain registered in November 2011. It employs about 2,258 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- Data not available
- Domain registered
- 14 Nov 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,258 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xxl.fi
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about XXL
What people ask Google about XXL.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is XXL legit?
According to Gravity by Benchr, XXL is a brand based in Finland: its website has existed since November 2011, it employs 2,258 people on LinkedIn, it has 33,769 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
XXL reviews: is it worth it?
Customers rate XXL 1.6 out of 5 on Trustpilot over 80 reviews, 13 of them in the last twelve months: 3% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is XXL known for?
XXL Sports & Outdoor is a sports retail store that sells a wide variety of sports clothing, footwear, and accessories for men and women. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a XXL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: XXL advertises on Facebook and Instagram and on Google, where its offers often run. Check xxl.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind XXL?
Gravity by Benchr records a company based in Finland, whose domain was registered in 2011, with 2,258 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is XXL doing well?
Not at the moment. Gravity by Benchr estimates about 1,149,900 visits to xxl.fi in September 2026, down 22% in a month and down 8% over three months. XXL ranks #4 of 541 Clothing brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does XXL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for XXL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Finland?
Among Clothing brands in Finland in the Gravity by Benchr index, XXL ranks #4 of 541 by estimated traffic. Its closest competitors on the same market are ulvang.com, Sportano, sport-shop.pl, ALTISPORT, GO Outdoors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with XXL.