Brand page · Outdoor Recreation · United States
Academy Sports + Outdoors: 15M visits a month, 22 active Meta ads.
Academy Sports + Outdoors — Academy Sports + Outdoors is an American sporting goods discount store chain that sells hunting, fishing, camping equipment, and outdoor recreation products. In September 2026 academy.com drew an estimated 15M visits, down 28% on the month before. It ranks #1 of 14,873 Outdoor Recreation brands in United States and holds a 1.6 Trustpilot rating over 196 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Academy Sports + Outdoors is an American sporting goods discount store chain that sells hunting, fishing, camping equipment, and outdoor recreation products.
01 · Traffic
How much traffic Academy Sports + Outdoors gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Academy Sports + Outdoors drew an estimated 15M visits in September 2026, down 28% on the month before and down 31% over three months.
- Worldwide#1,487of 4.5M sites · Top 1%
- In United States#555of 1.2M sites · Top 1%
- Outdoor Recreation, worldwide#2of 101,136 brands · Top 1%
- Outdoor Recreation, United States#1of 14,873 brands · Top 1%
15M
estimated visits in September
1 mo ▼ −28.0%4 mo ▼ −31.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Academy Sports + Outdoors.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Academy Sports + Outdoors holds 1.6 out of 5 on Trustpilot over 196 reviews, 62 of them in the last twelve months: 11% of customers give five stars and 77% one star. That volume places Academy Sports + Outdoors in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Sporting Goods Store Clothing Store Activewear Store Outdoor Clothing and Equipment Shop Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Academy Sports + Outdoors sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Academy Sports + Outdoors's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Academy Sports + Outdoors in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Academy Sports + Outdoors is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Academy Sports + Outdoors runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Save Online NowAcademy Sports + Outdoors6 Oct 2026video
Win the pre-game with Academy.Academy Sports + Outdoors6 Oct 2026video
Academy Sports + OutdoorsAcademy Sports + Outdoors30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ACADEMY, LTD.verified
Text ad21 Oct 2026ACADEMY, LTD.verified
Text ad21 Oct 2026ACADEMY, LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Academy Sports + Outdoors.
The creators who tag @academy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @academy on Instagram, led by Jacob Wheeler (273K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJacob Wheeler@wheelerfishing · 🇺🇸 US | Pets nature Creator | 273K | 0.5% | 12 | Tagged @academy |
06 · Competitors according to Gravity
Who Academy Sports + Outdoors competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Academy Sports + Outdoors among Outdoor Recreation brands in United States. The closest is Sportsman, then cabelas.com, basspro.com, scheels.com, dickssportinggoods.com, rei.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sportsmansportsmans.com | |||||||
| cabelas.comcabelas.com | |||||||
| basspro.combasspro.com | |||||||
| scheels.comscheels.com | |||||||
| dickssportinggoods.comdickssportinggoods.com | |||||||
| rei.comrei.com |
07 · Company
The company behind Academy Sports + Outdoors.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Academy Sports + Outdoors is a company based in United States, founded in 1938 according to LinkedIn, on a domain registered in December 1995. It employs about 14,007 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1938, per LinkedIn
- Domain registered
- 26 Dec 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14,007 on LinkedIn
- Funding stage
- M and a · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- academy.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Academy Sports + Outdoors
What people ask Google about Academy Sports + Outdoors.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Academy Sports + Outdoors legit or a scam?
According to Gravity by Benchr, Academy Sports + Outdoors is a brand based in United States: its website has existed since December 1995, its Trustpilot profile is claimed by the brand, it employs 14,007 people on LinkedIn, it has 280,385 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Academy Sports + Outdoors reviews: is it worth it?
Customers rate Academy Sports + Outdoors 1.6 out of 5 on Trustpilot over 196 reviews, 62 of them in the last twelve months: 11% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Academy Sports + Outdoors?
Academy Sports + Outdoors is an American sporting goods discount store chain that sells hunting, fishing, camping equipment, and outdoor recreation products. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Academy Sports + Outdoors have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Academy Sports + Outdoors advertises on Facebook and Instagram and on Google, where its offers often run. Check academy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Academy Sports + Outdoors?
Gravity by Benchr records a company based in United States, founded in 1938 according to LinkedIn, on a domain registered in 1995, with 14,007 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Academy Sports + Outdoors growing?
Not at the moment. Gravity by Benchr estimates about 14,981,200 visits to academy.com in September 2026, down 28% in a month and down 31% over three months. Academy Sports + Outdoors ranks #1 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Academy Sports + Outdoors spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Academy Sports + Outdoors on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Academy Sports + Outdoors ranks #1 of 14,873 by estimated traffic. Its closest competitors on the same market are Sportsman, cabelas.com, basspro.com, scheels.com, dickssportinggoods.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Academy Sports + Outdoors.