Brand page · Clothing · Sweden
XXL: 2.1M visits a month, 170 active Meta ads.
XXL — XXL is a Nordic sports and outdoor goods retailer that sells a wide range of products including clothing, footwear, and accessories for various sports and outdoor activities. In September 2026 xxl.se drew an estimated 2.1M visits, down 12% on the month before. It ranks #3 of 1,542 Clothing brands in Sweden and holds a 1.4 Trustpilot rating over 717 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
XXL is a Nordic sports and outdoor goods retailer that sells a wide range of products including clothing, footwear, and accessories for various sports and outdoor activities.
01 · Traffic
How much traffic XXL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
XXL drew an estimated 2.1M visits in September 2026, down 12% on the month before and down 20% over three months.
- Worldwide#8,069of 4.5M sites · Top 1%
- In Sweden#54of 27.3K sites · Top 1%
- Clothing, worldwide#561of 459,295 brands · Top 1%
- Clothing, Sweden#3of 1,542 brands · Top 1%
2.1M
estimated visits in September
1 mo ▼ −11.6%4 mo ▼ −19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about XXL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
XXL holds 1.4 out of 5 on Trustpilot over 717 reviews, 80 of them in the last twelve months: 29% of customers give five stars and 60% one star. That volume places XXL in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What XXL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read XXL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places XXL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What XXL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
XXL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Många modeller – hitta den som passar dig 🪖XXL Sport & Vildmark6 Oct 2026image
Håll dig varm i höst 🧥XXL Sport & Vildmark5 Oct 2026image
Halt ute? Dubbdäck ger dig grepp ❄️XXL Sport & Vildmark4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026XXL Sport & Vildmark ABverified
Text ad21 Oct 2026XXL Sport & Vildmark ABverified
Text ad21 Oct 2026XXL Sport & Vildmark ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about XXL.
The creators who tag @xxl.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xxl.se on Instagram, led by Christopher Spang (74.6K followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChristopher Spang@chrisspang · 🇺🇸 US | Decoration garden diy Creator | 74.6K | 2.4% | 2 | Tagged @xxl.se |
06 · Competitors according to Gravity
Who XXL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for XXL among Clothing brands in Sweden. The closest is Decathlon, then sportscheck.com, intersport.de, sport-shop.pl, academy.com, GO Outdoors.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Decathlondecathlon.com | |||||||
| sportscheck.comsportscheck.com | |||||||
| intersport.deintersport.de | |||||||
| sport-shop.plsport-shop.pl | |||||||
| academy.comacademy.com | |||||||
| GO Outdoorsgooutdoors.co.uk |
07 · Company
The company behind XXL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
XXL is a company based in Sweden. It is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xxl.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about XXL
What people ask Google about XXL.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is XXL legit?
According to Gravity by Benchr, XXL is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 39,042 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
XXL reviews: is it worth it?
Customers rate XXL 1.4 out of 5 on Trustpilot over 717 reviews, 80 of them in the last twelve months: 29% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does XXL sell?
XXL is a Nordic sports and outdoor goods retailer that sells a wide range of products including clothing, footwear, and accessories for various sports and outdoor activities. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
XXL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: XXL advertises on Facebook and Instagram and on Google, where its offers often run. Check xxl.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is XXL doing well?
Not at the moment. Gravity by Benchr estimates about 2,058,000 visits to xxl.se in September 2026, down 12% in a month and down 20% over three months. XXL ranks #3 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does XXL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for XXL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, XXL ranks #3 of 1,542 by estimated traffic. Its closest competitors on the same market are Decathlon, sportscheck.com, intersport.de, sport-shop.pl, academy.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with XXL.