Brand page · Health Care · Netherlands
XXL Nutrition: 923K visits a month, 227 active Meta ads.
XXL Nutrition — XXL Nutrition is Europe's fastest growing supplements store offering a vast array of products with secure payment, good service, delivery and return of goods. It has become the #1 brand for many athletes and is known as the most innovative supplements brand. In September 2026 xxlnutrition.com drew an estimated 923K visits, down 29% on the month before. It ranks #5 of 824 Health Care brands in Netherlands and holds a 4.7 Trustpilot rating over 5,385 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
XXL Nutrition is Europe's fastest growing supplements store offering a vast array of products with secure payment, good service, delivery and return of goods. It has become the #1 brand for many athletes and is known as the most innovative supplements brand.
01 · Traffic
How much traffic XXL Nutrition gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
XXL Nutrition drew an estimated 923K visits in September 2026, down 29% on the month before and up 8% over three months.
- Worldwide#15,412of 4.5M sites · Top 1%
- In Netherlands#179of 78.6K sites · Top 1%
- Health Care, worldwide#209of 105,715 brands · Top 1%
- Health Care, Netherlands#5of 824 brands · Top 1%
923K
estimated visits in September
1 mo ▼ −29.1%4 mo ▲ +7.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about XXL Nutrition.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
XXL Nutrition holds 4.7 out of 5 on Trustpilot over 5,385 reviews, 860 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places XXL Nutrition in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Vitamin and Supplements Store Sports Nutrition Store Sports Memorabilia Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What XXL Nutrition sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read XXL Nutrition's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places XXL Nutrition in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What XXL Nutrition is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
XXL Nutrition runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since June 2022 (text, video).
Straight leg joggerXXL Nutrition7 Oct 2026video
New collectionXXL Nutrition7 Oct 2026image
Ideaal voor duursportersXXL Nutrition7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026蒯再兴verified
Text ad21 Oct 2026XXL Nutrition B.V.verified
Text ad21 Oct 2026XXL Nutrition B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about XXL Nutrition.
The creators who tag @xxlnutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xxlnutrition on Instagram, led by big_zaki_ifbbpro (43.4K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bbig_zaki_ifbbpro@zaki_dz_ifbbpro · INTL | Fitness sport bodybuilding Creator | 43.4K | 0.5% | 11 | Tagged @xxlnutrition |
06 · Competitors according to Gravity
Who XXL Nutrition competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for XXL Nutrition among Health Care brands in Netherlands. The closest is myprotein.com, then Australian Sports Nutrition, lifepronutrition.com, Bodybuilding.com, nutrisport-performances.com, gymbeam.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| myprotein.commyprotein.com | |||||||
| Australian Sports Nutritionaustraliansportsnutrition.com.au | |||||||
| lifepronutrition.comlifepronutrition.com | |||||||
| Bodybuilding.combodybuilding.com | |||||||
| nutrisport-performances.comnutrisport-performances.com | |||||||
| gymbeam.itgymbeam.it |
07 · Company
The company behind XXL Nutrition.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
XXL Nutrition is a company based in Netherlands, founded in 2005 according to LinkedIn, on a domain registered in April 2007. It employs about 172 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2005, per LinkedIn
- Domain registered
- 19 Apr 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 172 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xxlnutrition.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about XXL Nutrition
What people ask Google about XXL Nutrition.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is XXL Nutrition a legit company?
According to Gravity by Benchr, XXL Nutrition is a brand based in Netherlands: its website has existed since April 2007, its Trustpilot profile is claimed by the brand, it employs 172 people on LinkedIn, it has 165,488 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
XXL Nutrition reviews
Customers rate XXL Nutrition 4.7 out of 5 on Trustpilot over 5,385 reviews, 860 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is XXL Nutrition known for?
XXL Nutrition is Europe's fastest growing supplements store offering a vast array of products with secure payment, good service, delivery and return of goods. It has become the #1 brand for many athletes and is known as the most innovative supplements brand. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Is there a XXL Nutrition discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: XXL Nutrition advertises on Facebook and Instagram and on Google, where its offers often run. Check xxlnutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind XXL Nutrition?
Gravity by Benchr records a company based in Netherlands, founded in 2005 according to LinkedIn, on a domain registered in 2007, with 172 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is XXL Nutrition doing well?
Yes. Gravity by Benchr estimates about 923,300 visits to xxlnutrition.com in September 2026, down 29% in a month and up 8% over three months. XXL Nutrition ranks #5 of 824 Health Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does XXL Nutrition spend on Meta ads?
Gravity by Benchr does not publish a spend figure for XXL Nutrition on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Netherlands?
Among Health Care brands in Netherlands in the Gravity by Benchr index, XXL Nutrition ranks #5 of 824 by estimated traffic. Its closest competitors on the same market are myprotein.com, Australian Sports Nutrition, lifepronutrition.com, Bodybuilding.com, nutrisport-performances.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with XXL Nutrition.