Brand page · Jewelry · France
YAY Paris: 38.8K visits a month, 77 active Meta ads, Gravity score 670.
YAY Paris — YAY Paris is a French jewelry brand that creates handmade fashion jewelry and goldsmith pieces, designed and crafted in their Parisian workshop. In September 2026 yay.paris drew an estimated 38.8K visits, down 50% on the month before. It ranks #88 of 2,952 Jewelry brands in France and holds a 4.5 Trustpilot rating over 152 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 82 peers: Jewelry brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
YAY Paris is a French jewelry brand that creates handmade fashion jewelry and goldsmith pieces, designed and crafted in their Parisian workshop.
01 · Traffic
How much traffic YAY Paris gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
YAY Paris drew an estimated 38.8K visits in September 2026, down 50% on the month before and up 79% over three months.
- Worldwide#211,153of 4.5M sites · Top 5%
- In France#7,345of 166K sites · Top 5%
- Jewelry, worldwide#4,933of 132,285 brands · Top 5%
- Jewelry, France#88of 2,952 brands · Top 5%
38.8K
estimated visits in September
1 mo ▼ −50.3%4 mo ▲ +79.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about YAY Paris.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
YAY Paris holds 4.5 out of 5 on Trustpilot over 152 reviews, 140 of them in the last twelve months: 79% of customers give five stars and 13% one star. That volume places YAY Paris in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Chamber of Handicrafts Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What YAY Paris sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
YAY Paris sells on Shopify, 96% of its catalogue in stock. The best seller is Climber Éclat, at €39.00–€69.00, followed by Chain earrings and Crossed Ring Éclat.
#1Climber ÉclatYAY Paris€39.00–€69.00In stock
#2Chain earringsYAY Paris€29.00–€49.00In stock
#3Crossed Ring ÉclatYAY Paris€39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places YAY Paris in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 12% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$166.89
- Currency
- EUR
04 · Ads
What YAY Paris is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
YAY Paris runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Most WantedYAY.paris7 Oct 2026video
Most WantedYAY.paris7 Oct 2026video
Chaîne fine - OrYAY.paris6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026YAY-YOU ARE YOUNGverified
Text ad19 Oct 2026YAY-YOU ARE YOUNGverified
Text ad19 Oct 2026YAY-YOU ARE YOUNGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about YAY Paris.
The creators who tag @yay.paris on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yay.paris on Instagram, led by Bijorhca Paris (10.9K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBijorhca Paris@bijorhca_paris · 🇫🇷 FR | Fashion style luxury Creator | 10.9K | 0.8% | 3 | Tagged @yay.paris |
06 · Competitors according to Gravity
Who YAY Paris competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for YAY Paris among Jewelry brands in France. The closest is Agapée, then Les Néréides, Aglaia, Lolita Paris, ALOÏZE, UNA STORIA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Agapéeagapee.com | |||||||
| Les Néréideslesnereides.com | |||||||
| Aglaiaaglaiaco.com | |||||||
| Lolita Parislolita-paris.com | |||||||
| ALOÏZEaloize.com | |||||||
| UNA STORIAuna-storia.fr |
07 · Company
The company behind YAY Paris.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
YAY Paris is a company based in Paris, France, founded in 2013 according to LinkedIn, on a domain registered in March 2018. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2013, per LinkedIn
- Domain registered
- 10 Mar 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yay.paris · Shopify · EUR
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about YAY Paris
What people ask Google about YAY Paris.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is YAY Paris legit or a scam?
According to Gravity by Benchr, YAY Paris is a brand based in Paris, France: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 84,763 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about YAY Paris?
Customers rate YAY Paris 4.5 out of 5 on Trustpilot over 152 reviews, 140 of them in the last twelve months: 79% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does YAY Paris sell?
YAY Paris is a French jewelry brand that creates handmade fashion jewelry and goldsmith pieces, designed and crafted in their Parisian workshop. Gravity by Benchr classifies it under Jewelry, with Earrings making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
YAY Paris prices: how much is it?
YAY Paris' best seller, Climber Éclat, sells from €39.00 to €69.00 on yay.paris. 96% of the catalogue is in stock. Gravity does not track prices daily: check yay.paris before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does YAY Paris have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: YAY Paris advertises on Facebook and Instagram and on Google, where its offers often run. Check yay.paris for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy YAY Paris?
YAY Paris sells on its own website, yay.paris, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind YAY Paris?
Gravity by Benchr records a company based in Paris, France, founded in 2013 according to LinkedIn, on a domain registered in 2018, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is YAY Paris growing?
Yes. Gravity by Benchr estimates about 38,800 visits to yay.paris in September 2026, down 50% in a month and up 79% over three months. YAY Paris ranks #88 of 2,952 Jewelry brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does YAY Paris use?
Gravity by Benchr identifies yay.paris as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does YAY Paris spend on Meta ads?
Gravity by Benchr does not publish a spend figure for YAY Paris on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in France?
Among Jewelry brands in France in the Gravity by Benchr index, YAY Paris ranks #88 of 2,952 by estimated traffic. Its closest competitors on the same market are Agapée, Les Néréides, Aglaia, Lolita Paris, ALOÏZE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with YAY Paris. Version française.