Brand page · Personal Care · United Kingdom
Oral-B: 613K visits a month, 324 active Meta ads, Gravity score 620.
Oral-B — Oral-B UK is the official United Kingdom website of the Oral-B brand, providing information on oral hygiene products, dental health education, and daily oral care routines. In September 2026 oralb.co.uk drew an estimated 613K visits, up 13% on the month before. It ranks #15 of 8,226 Personal Care brands in United Kingdom and holds a 4.3 Trustpilot rating over 3,093 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Oral-B UK is the official United Kingdom website of the Oral-B brand, providing information on oral hygiene products, dental health education, and daily oral care routines.
01 · Traffic
How much traffic Oral-B gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oral-B drew an estimated 613K visits in September 2026, up 13% on the month before and up 26% over three months.
- Worldwide#21,122of 4.5M sites · Top 1%
- In United Kingdom#896of 192K sites · Top 1%
- Personal Care, worldwide#771of 215,119 brands · Top 1%
- Personal Care, United Kingdom#15of 8,226 brands · Top 1%
613K
estimated visits in September
1 mo ▲ +13.2%4 mo ▲ +26.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oral-B.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oral-B holds 4.3 out of 5 on Trustpilot over 3,093 reviews, 2,326 of them in the last twelve months: 65% of customers give five stars and 20% one star. That volume places Oral-B in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Dentist Dental Clinic Dental Supply Store Dental Hygienist Teeth Whitening Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oral-B sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Oral-B's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Oral-B in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Oral-B is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oral-B runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
La marque N°1 la plus utilisée par les dentistes dans le monde entier.Oral-B14 Oct 2026video
Official StoreOral-B12 Oct 2026video
Oral-B iO used by 8/10 DentistsOral-B12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Procter & Gamble International Operations SAverified
Text ad21 Oct 2026Procter & Gamble International Operations SAverified
Text ad21 Oct 2026Procter & Gamble International Operations SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Oral-B.
The creators who tag @oralb on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oralb on Instagram, led by وارد کننده محصولات اورال بی (14.7K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ووارد کننده محصولات اورال بی@amiral__b · 🇮🇷 IR | Beauty cosmetics skincare Creator | 14.7K | 0.5% | 6 | Tagged @oralb |
06 · Competitors according to Gravity
Who Oral-B competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oral-B among Personal Care brands in United Kingdom. The closest is MyVariations, then Oclean, Autobrush®, illume, quip, SURI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MyVariationsmyvariations.com | |||||||
| Ocleanoclean.com | |||||||
| Autobrush®tryautobrush.com | |||||||
| illumeyourillume.com | |||||||
| quipgetquip.com | |||||||
| SURItrysuri.com |
07 · Company
The company behind Oral-B.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oral-B is a company based in United Kingdom, on a domain registered in March 2004.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 14 Mar 2004
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oralb.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oral-B
What people ask Google about Oral-B.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oral-B a legit company?
According to Gravity by Benchr, Oral-B is a brand based in United Kingdom: its website has existed since March 2004, its Trustpilot profile is claimed by the brand, it has 212,309 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Oral-B reviews
Customers rate Oral-B 4.3 out of 5 on Trustpilot over 3,093 reviews, 2,326 of them in the last twelve months: 65% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Oral-B known for?
Oral-B UK is the official United Kingdom website of the Oral-B brand, providing information on oral hygiene products, dental health education, and daily oral care routines. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Oral-B discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Oral-B advertises on Facebook and Instagram and on Google, where its offers often run. Check oralb.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Oral-B?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Oral-B doing well?
Yes. Gravity by Benchr estimates about 612,800 visits to oralb.co.uk in September 2026, up 13% in a month and up 26% over three months. Oral-B ranks #15 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Oral-B spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Oral-B on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Oral-B ranks #15 of 8,226 by estimated traffic. Its closest competitors on the same market are MyVariations, Oclean, Autobrush®, illume, quip. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oral-B.