Brand page · Electronics Accessories · Sweden
Yubico: 844K visits a month, 42 active Meta ads, Gravity score 663.
Yubico — Yubico is a Swedish cybersecurity company that manufactures hardware authentication devices, including the YubiKey, which provides strong two factor authentication and passkey technology. In September 2026 yubico.com drew an estimated 844K visits, down 1% on the month before. It ranks #24 of 5,552 Electronics Accessories brands in Sweden and holds a 2.5 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Electronics Accessories brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Yubico is a Swedish cybersecurity company that manufactures hardware authentication devices, including the YubiKey, which provides strong two factor authentication and passkey technology.
01 · Traffic
How much traffic Yubico gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yubico drew an estimated 844K visits in September 2026, down 1% on the month before and up 16% over three months.
- Worldwide#16,536of 4.5M sites · Top 1%
- In United States#5,458of 1.2M sites · Top 1%
- Electronics Accessories, worldwide#220of 56,814 brands · Top 1%
- Electronics Accessories, United States#24of 5,552 brands · Top 1%
844K
estimated visits in September
1 mo ▼ −1.0%4 mo ▲ +16.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yubico.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yubico holds 2.5 out of 5 on Trustpilot over 44 reviews, 6 of them in the last twelve months: 27% of customers give five stars and 45% one star. That volume places Yubico in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Internet Service Provider Software Company Software Vendor Computer Software Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yubico sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Yubico's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Yubico in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Yubico is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yubico runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Get NYT Wirecutter’s Top ChoiceYubico4 Oct 2026image
二段階認証の、その先へYubico4 Oct 2026video
二段階認証の、その先へYubico4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Yubico ABverified
Text ad21 Oct 2026Yubico Inc.verified
Image ad21 Oct 2026Yubico ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yubico.
The creators who tag @yubico on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yubico on Instagram, led by Keyport® (16.8K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKeyport®@thekeyport · 🇺🇸 US | Tech gadgets innovation Creator | 16.8K | 0.2% | 1 | Tagged @yubico |
06 · Competitors according to Gravity
Who Yubico competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yubico among Electronics Accessories brands in Sweden. The closest is Hypersecu, then Logitech, Kensington, Firewalla, Ubiquiti, Radium Box.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hypersecuhypersecu.com | |||||||
| Logitechlogitech.com | |||||||
| Kensingtonkensington.com | |||||||
| Firewallafirewalla.com | |||||||
| Ubiquitiui.com | |||||||
| Radium Boxradiumbox.com |
07 · Company
The company behind Yubico.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yubico is a company based in Sweden, founded in 2007 according to LinkedIn, on a domain registered in December 2006. It employs about 591 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2007, per LinkedIn
- Domain registered
- 21 Dec 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 591 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yubico.com · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yubico
What people ask Google about Yubico.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yubico legit?
According to Gravity by Benchr, Yubico is a brand based in Sweden: its website has existed since December 2006, it sells on a Wordpress store, it employs 591 people on LinkedIn, it has 12,343 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Yubico reviews: is it worth it?
Customers rate Yubico 2.5 out of 5 on Trustpilot over 44 reviews, 6 of them in the last twelve months: 27% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Yubico sell?
Yubico is a Swedish cybersecurity company that manufactures hardware authentication devices, including the YubiKey, which provides strong two factor authentication and passkey technology. Gravity by Benchr classifies it under Electronics Accessories. Source: Gravity by Benchr product classification.
Does Yubico have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yubico advertises on Facebook and Instagram and on Google, where its offers often run. Check yubico.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Yubico?
Yubico sells on its own website, yubico.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Yubico?
Gravity by Benchr records a company based in Sweden, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 591 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Yubico doing well?
Yes. Gravity by Benchr estimates about 844,000 visits to yubico.com in September 2026, down 1% in a month and up 16% over three months. Yubico ranks #24 of 5,552 Electronics Accessories brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yubico use?
Gravity by Benchr identifies yubico.com as a Wordpress store. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Yubico spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Yubico on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Sweden?
Among Electronics Accessories brands in Sweden in the Gravity by Benchr index, Yubico ranks #24 of 5,552 by estimated traffic. Its closest competitors on the same market are Hypersecu, Logitech, Kensington, Firewalla, Ubiquiti. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yubico.