Brand page · Clothing · France
zapa: 127K visits a month, 88 active Meta ads, Gravity score 467.
zapa — ZAPA is a French fashion house that designs and sells women's clothing and accessories, focusing on elegant and contemporary styles with quality materials. In September 2026 zapa.fr drew an estimated 127K visits, up 6% on the month before. It ranks #99 of 5,763 Clothing brands in France and holds a 1.6 Trustpilot rating over 315 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 129 peers: Clothing brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ZAPA is a French fashion house that designs and sells women's clothing and accessories, focusing on elegant and contemporary styles with quality materials.
01 · Traffic
How much traffic zapa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
zapa drew an estimated 127K visits in September 2026, up 6% on the month before and up 37% over three months.
- Worldwide#76,768of 4.5M sites · Top 5%
- In France#2,949of 166K sites · Top 5%
- Clothing, worldwide#7,219of 459,295 brands · Top 5%
- Clothing, France#99of 5,763 brands · Top 5%
127K
estimated visits in September
1 mo ▲ +6.1%4 mo ▲ +37.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about zapa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
zapa holds 1.6 out of 5 on Trustpilot over 315 reviews, 55 of them in the last twelve months: 11% of customers give five stars and 80% one star. That volume places zapa in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, zapa scores 4.1 over 2,706 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What zapa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read zapa's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places zapa in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What zapa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
zapa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Zapa DaysZAPA Paris8 Oct 2026video
Gilet Gentab Gilet réversible chocolat FemmeZAPA Paris7 Oct 2026image
Gilet Georges sans manches en tweed FemmeZAPA Paris6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ZAPA SASUverified
Text ad21 Oct 2026ZAPA SASUverified
Text ad20 Oct 2026ZAPA SASUverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about zapa.
The creators who tag @zapaparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zapaparis on Instagram, led by Laura Ana Isabel (39.8K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura Ana Isabel@lauraanaisabel · 🇫🇷 FR | Fashion style luxury Creator | 39.8K | 1.4% | 2 | Tagged @zapaparis |
06 · Competitors according to Gravity
Who zapa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for zapa among Clothing brands in France. The closest is aritzia.com, then SELFWHO, NIC+ZOE, Comptoir des Cotonniers, more-and-more.de, YAYA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aritzia.comaritzia.com | |||||||
| SELFWHOselfwhostudio.com | |||||||
| NIC+ZOEnicandzoe.com | |||||||
| Comptoir des Cotonnierscomptoirdescotonniers.com | |||||||
| more-and-more.demore-and-more.de | |||||||
| YAYAyaya.eu |
07 · Company
The company behind zapa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
zapa is a company based in France, founded in 1972 according to LinkedIn, on a domain registered in June 1997. It employs about 200 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1972, per LinkedIn
- Domain registered
- 29 Jun 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 200 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zapa.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about zapa
What people ask Google about zapa.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is zapa legit?
According to Gravity by Benchr, zapa is a brand based in France: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it employs 200 people on LinkedIn, it has 65,550 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about zapa?
Customers rate zapa 1.6 out of 5 on Trustpilot over 315 reviews, 55 of them in the last twelve months: 11% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, zapa scores 4.1 over 2,706 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is zapa known for?
ZAPA is a French fashion house that designs and sells women's clothing and accessories, focusing on elegant and contemporary styles with quality materials. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does zapa have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: zapa advertises on Facebook and Instagram and on Google, where its offers often run. Check zapa.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns zapa?
Gravity by Benchr records a company based in France, founded in 1972 according to LinkedIn, on a domain registered in 1997, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is zapa doing well?
Yes. Gravity by Benchr estimates about 126,700 visits to zapa.fr in September 2026, up 6% in a month and up 37% over three months. zapa ranks #99 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is zapa's ad budget?
Gravity by Benchr does not publish a spend figure for zapa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, zapa ranks #99 of 5,763 by estimated traffic. Its closest competitors on the same market are aritzia.com, SELFWHO, NIC+ZOE, Comptoir des Cotonniers, more-and-more.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with zapa. Version française.