Brand page · Clothing
zapaka: 53.4K visits a month, 44 active Meta ads.
zapaka — ZAPAKA AU is an online shop specializing in vintage formal dresses for women and men, offering a wide range of styles including prom dresses, bridesmaid dresses, wedding guest dresses, and accessories. In September 2026 zapaka.com.au drew an estimated 53.4K visits, up 44% on the month before. It ranks #578 of 12,275 Clothing brands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
ZAPAKA AU is an online shop specializing in vintage formal dresses for women and men, offering a wide range of styles including prom dresses, bridesmaid dresses, wedding guest dresses, and accessories.
01 · Traffic
How much traffic zapaka gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
zapaka drew an estimated 53.4K visits in September 2026, up 44% on the month before and up 93% over three months.
- Worldwide#160,602of 4.5M sites · Top 5%
- In Australia#3,875of 105K sites · Top 5%
- Clothing, worldwide#15,509of 459,295 brands · Top 5%
- Clothing, Australia#578of 12,275 brands · Top 5%
53.4K
estimated visits in September
1 mo ▲ +43.8%4 mo ▲ +93.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about zapaka.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
zapaka holds 3.7 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.
Clothing Store Vintage Clothing Store Women's Clothing Store Lingerie Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What zapaka sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
zapaka sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Protection, at A$5.00, followed by Mystery Gift and A Line Tulle Petticoat.
#1Shipping ProtectionzapakaA$5.00In stock
#2Mystery GiftzapakaA$28.00In stock
#3A Line Tulle PetticoatzapakaA$33.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places zapaka in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 12% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$151.34
- Currency
- AUD
04 · Ads
What zapaka is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
zapaka runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
ZapakaZapaka10 Oct 2026image
ZapakaZapaka10 Oct 2026image
ZapakaZapaka10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026王大抗verified
Text ad19 Oct 2026王大抗verified
Text ad19 Oct 2026王大抗verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about zapaka.
The creators who tag @zapaka.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zapaka.official on Instagram, led by 𝐌aтуℓene 🌸 (23.3K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐌aтуℓene 🌸@matylene · 🇵🇱 PL | Photography visual arts Creator | 23.3K | 0.8% | 4 | Tagged @zapaka.official |
06 · Competitors according to Gravity
Who zapaka competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for zapaka among Clothing brands. The closest is zapaka, then Gracins, zapaka, Berylove, zapaka, zapaka.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zapakazapaka.ca | |||||||
| Gracinsgracins.com | |||||||
| zapakazapakapl.com | |||||||
| Beryloveberylove.com | |||||||
| zapakazapaka.fr | |||||||
| zapakazapaka.co.uk |
07 · Company
The company behind zapaka.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
zapaka is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zapaka.com.au · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about zapaka
What people ask Google about zapaka.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is zapaka legit or a scam?
According to Gravity by Benchr, zapaka is a brand: it sells on a Shopify store, it has 28,501 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does zapaka sell?
ZAPAKA AU is an online shop specializing in vintage formal dresses for women and men, offering a wide range of styles including prom dresses, bridesmaid dresses, wedding guest dresses, and accessories. Gravity by Benchr classifies it under Clothing, with Dresses making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does zapaka cost?
zapaka's best seller, Shipping Protection, sells A$5.00 on zapaka.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check zapaka.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
zapaka promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: zapaka advertises on Facebook and Instagram and on Google, where its offers often run. Check zapaka.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy zapaka?
zapaka sells on its own website, zapaka.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is zapaka doing well?
Yes. Gravity by Benchr estimates about 53,400 visits to zapaka.com.au in September 2026, up 44% in a month and up 93% over three months. zapaka ranks #578 of 12,275 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does zapaka use?
Gravity by Benchr identifies zapaka.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
How much does zapaka spend on Meta ads?
Gravity by Benchr does not publish a spend figure for zapaka on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, zapaka ranks #578 of 12,275 by estimated traffic. Its closest competitors on the same market are zapaka, Gracins, zapaka, Berylove, zapaka. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with zapaka.