Brand page · Personal Care
Zenni: 8.7M visits a month, 609 active Meta ads.
Zenni — Zenni Optical is an online eyewear retailer that sells affordable prescription and non-prescription glasses, sunglasses, and protective eyewear for adults and children. In September 2026 zennioptical.com drew an estimated 8.7M visits, down 8% on the month before. It ranks #2 of 33,626 Personal Care brands and holds a 4.5 Trustpilot rating over 167,170 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Zenni Optical is an online eyewear retailer that sells affordable prescription and non-prescription glasses, sunglasses, and protective eyewear for adults and children.
01 · Traffic
How much traffic Zenni gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zenni drew an estimated 8.7M visits in September 2026, down 8% on the month before and down 7% over three months.
- Worldwide#2,422of 4.5M sites · Top 1%
- In United States#859of 1.2M sites · Top 1%
- Personal Care, worldwide#67of 215,119 brands · Top 1%
- Personal Care, United States#2of 33,626 brands · Top 1%
8.7M
estimated visits in September
1 mo ▼ −7.6%4 mo ▼ −6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zenni.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zenni holds 4.5 out of 5 on Trustpilot over 167,170 reviews, 4,712 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places Zenni in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Zenni scores 4.6 over 39 reviews.
Glasses Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zenni sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Zenni's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Zenni in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Zenni is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zenni runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Glasses Under $30Zenni Optical6 Oct 2026image
20% OFF ORDERS $99+Zenni Optical6 Oct 2026video
20% OFF ORDERS $135+Zenni Optical6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026ZENNI OPTICAL, INCverified
Text ad21 Oct 2026FUNNEL MARKETING LIMITEDverified
Text ad21 Oct 2026ZENNI OPTICAL, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zenni.
The creators who tag @zennioptical on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zennioptical on Instagram, led by Zenni Gaming (11.8K followers, 5.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZenni Gaming@zenni_gaming · 🇺🇸 US | Gaming streaming tech culture Creator | 11.8K | 5.6% | 7 | Tagged @zennioptical |
06 · Competitors according to Gravity
Who Zenni competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zenni among Personal Care brands. The closest is Eyeglasses.com, then Yesglasses, glasses.com, GlassesShop, Glasses Direct, Eyebuydirect.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eyeglasses.comeyeglasses.com | |||||||
| Yesglassesyesglasses.com | |||||||
| glasses.comglasses.com | |||||||
| GlassesShopglassesshop.com | |||||||
| Glasses Directglassesdirect.co.uk | |||||||
| Eyebuydirecteyebuydirect.ca |
07 · Company
The company behind Zenni.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zenni is an e-commerce brand, founded in 2003 according to LinkedIn, on a domain registered in April 2003. It employs about 449 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2003, per LinkedIn
- Domain registered
- 19 Apr 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 449 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zennioptical.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zenni
What people ask Google about Zenni.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zenni legit or a scam?
According to Gravity by Benchr, Zenni is a brand: its website has existed since April 2003, its Trustpilot profile is claimed by the brand, it employs 449 people on LinkedIn, it has 438,755 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Zenni?
Customers rate Zenni 4.5 out of 5 on Trustpilot over 167,170 reviews, 4,712 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Zenni scores 4.6 over 39 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zenni?
Zenni Optical is an online eyewear retailer that sells affordable prescription and non-prescription glasses, sunglasses, and protective eyewear for adults and children. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Zenni discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zenni advertises on Facebook and Instagram and on Google, where its offers often run. Check zennioptical.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Zenni?
Gravity by Benchr records a company, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 449 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Zenni growing?
Not at the moment. Gravity by Benchr estimates about 8,738,800 visits to zennioptical.com in September 2026, down 8% in a month and down 7% over three months. Zenni ranks #2 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Zenni's ad budget?
Gravity by Benchr does not publish a spend figure for Zenni on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Zenni ranks #2 of 33,626 by estimated traffic. Its closest competitors on the same market are Eyeglasses.com, Yesglasses, glasses.com, GlassesShop, Glasses Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zenni.