Brand page · Clothing · Switzerland
ZIMMERLI: 72.6K visits a month, 16 active Meta ads, Gravity score 656.
ZIMMERLI — ZIMMERLI is a Swiss brand that creates underwear, nightwear, and loungewear using exclusive materials and mindful handwork. In September 2026 zimmerli.com drew an estimated 72.6K visits, up 36% on the month before. It ranks #2,033 of 97,158 Clothing brands in Switzerland.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Clothing brands in Switzerland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ZIMMERLI is a Swiss brand that creates underwear, nightwear, and loungewear using exclusive materials and mindful handwork.
01 · Traffic
How much traffic ZIMMERLI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZIMMERLI drew an estimated 72.6K visits in September 2026, up 36% on the month before and up 15% over three months.
- Worldwide#123,447of 4.5M sites · Top 5%
- In United States#40,122of 1.2M sites · Top 5%
- Clothing, worldwide#11,917of 459,295 brands · Top 5%
- Clothing, United States#2,033of 97,158 brands · Top 5%
72.6K
estimated visits in September
1 mo ▲ +36.2%4 mo ▲ +14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZIMMERLI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZIMMERLI holds 2.7 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 17% of customers give five stars and 83% one star. On Google, ZIMMERLI scores 4.9 over 34 reviews.
Underwear Store Clothing Store Lingerie Store Shoe Store Men's Clothing Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZIMMERLI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ZIMMERLI sells on Shopify, 53% of its catalogue in stock. The best seller is Personalisation, at CHF 15.00, followed by Sea Island | T-shirt short sleeve, round neck, regular fit - white and Gift Box large.
#1PersonalisationZIMMERLICHF 15.00In stock
#2Sea Island | T-shirt short sleeve, round neck, regular fit - whiteZIMMERLICHF 179.00In stock
#3Gift Box largeZIMMERLICHF 10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ZIMMERLI in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 21% of the catalogue
- In stock
- 53%
- Upper price quartile
- US$215.42
- Currency
- CHF
04 · Ads
What ZIMMERLI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZIMMERLI runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2025 (image, text, video).
ZIMMERLI PRIVATE LUXURYZIMMERLI SWITZERLAND7 Oct 2026image
ZIMMERLI SWITZERLANDZIMMERLI SWITZERLAND6 Oct 2026image
ZIMMERLI SWITZERLANDZIMMERLI SWITZERLAND5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Zimmerli Textil AGverified
Image ad20 Oct 2026Zimmerli Textil AGverified
Text ad20 Oct 2026Zimmerli Textil AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZIMMERLI.
The creators who tag @zimmerli_switzerland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zimmerli_switzerland on Instagram, led by Alexandra Kruse (17.6K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlexandra Kruse@_alexandrakruse_ · 🇩🇪 DE | Spirituality religion esotericism Creator | 17.6K | 2.9% | 2 | Tagged @zimmerli_switzerland |
06 · Competitors according to Gravity
Who ZIMMERLI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZIMMERLI among Clothing brands in Switzerland. The closest is Dagsmejan, then Dagsmejan, Woodstock Laundry, UNDRGOODS, UNDRGOODS, Oh!Zuza.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dagsmejandagsmejan.com | |||||||
| Dagsmejandagsmejan.ch | |||||||
| Woodstock Laundrywoodstocklaundry.eu | |||||||
| UNDRGOODSsa.undrgoods.com | |||||||
| UNDRGOODSundrgoods.com | |||||||
| Oh!Zuzaohzuza.com |
07 · Company
The company behind ZIMMERLI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZIMMERLI is a company based in Zürich, Switzerland, founded in 1871 according to LinkedIn, on a domain registered in August 1996. It employs about 48 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland · Zürich
- Founded
- 1871, per LinkedIn
- Domain registered
- 24 Aug 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 48 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zimmerli.com · Shopify · CHF
- Catalogue
- 1,204 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZIMMERLI
What people ask Google about ZIMMERLI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZIMMERLI a legit company?
According to Gravity by Benchr, ZIMMERLI is a brand based in Zürich, Switzerland: its website has existed since August 1996, it sells on a Shopify store, it employs 48 people on LinkedIn, it has 24,930 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is ZIMMERLI known for?
ZIMMERLI is a Swiss brand that creates underwear, nightwear, and loungewear using exclusive materials and mindful handwork. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ZIMMERLI expensive?
ZIMMERLI's best seller, Personalisation, sells CHF 15.00 on zimmerli.com. 53% of the catalogue is in stock. Gravity does not track prices daily: check zimmerli.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ZIMMERLI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ZIMMERLI advertises on Facebook and Instagram and on Google, where its offers often run. Check zimmerli.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ZIMMERLI?
ZIMMERLI sells on its own website, zimmerli.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ZIMMERLI?
Gravity by Benchr records a company based in Zürich, Switzerland, founded in 1871 according to LinkedIn, on a domain registered in 1996, with 48 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ZIMMERLI doing well?
Yes. Gravity by Benchr estimates about 72,600 visits to zimmerli.com in September 2026, up 36% in a month and up 15% over three months. ZIMMERLI ranks #2,033 of 97,158 Clothing brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ZIMMERLI use?
Gravity by Benchr identifies zimmerli.com as a Shopify store (standard plan, not Shopify Plus), selling in CHF. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ZIMMERLI's ad budget?
Gravity by Benchr does not publish a spend figure for ZIMMERLI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Switzerland?
Among Clothing brands in Switzerland in the Gravity by Benchr index, ZIMMERLI ranks #2,033 of 97,158 by estimated traffic. Its closest competitors on the same market are Dagsmejan, Dagsmejan, Woodstock Laundry, UNDRGOODS, UNDRGOODS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZIMMERLI.