Brand page · Clothing · Australia
ZIMMERMANN: 463K visits a month, 205 active Meta ads.
ZIMMERMANN — ZIMMERMANN is an Australian fashion brand founded in 1991 by sisters Nicky and Simone ZIMMERMANN in Sydney, specializing in sophisticated feminine clothing, swimwear, and fashion with a focus on detail, color, and print. In September 2026 zimmermann.com drew an estimated 463K visits, down 6% on the month before. It ranks #300 of 97,158 Clothing brands in Australia and holds a 3.2 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ZIMMERMANN is an Australian fashion brand founded in 1991 by sisters Nicky and Simone ZIMMERMANN in Sydney, specializing in sophisticated feminine clothing, swimwear, and fashion with a focus on detail, color, and print.
01 · Traffic
How much traffic ZIMMERMANN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZIMMERMANN drew an estimated 463K visits in September 2026, down 6% on the month before and down 22% over three months.
- Worldwide#26,390of 4.5M sites · Top 1%
- In United States#8,605of 1.2M sites · Top 1%
- Clothing, worldwide#2,183of 459,295 brands · Top 1%
- Clothing, United States#300of 97,158 brands · Top 1%
463K
estimated visits in September
1 mo ▼ −6.2%4 mo ▼ −22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZIMMERMANN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZIMMERMANN holds 3.2 out of 5 on Trustpilot over 20 reviews, 4 of them in the last twelve months: 35% of customers give five stars and 45% one star. That volume places ZIMMERMANN in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Couture Store Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZIMMERMANN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ZIMMERMANN's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ZIMMERMANN in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ZIMMERMANN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZIMMERMANN runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2025 (image, text).
ZIMMERMANN Fall 26Zimmermann7 Oct 2026image
Introducing ZIMMERMANN Spring 2027 Ready-to-Wear, Kaleidoscope. Presented at Le Carreau du Temple.Zimmermann7 Oct 2026video
Introducing ZIMMERMANN Spring 2027 Ready-to-Wear, Kaleidoscope. Presented at Le Carreau du Temple.Zimmermann7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ZIMMERMANN WEAR PTY. LIMITEDverified
Text ad21 Oct 2026ZIMMERMANN WEAR PTY. LIMITEDverified
Text ad21 Oct 2026ZIMMERMANN WEAR PTY. LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZIMMERMANN.
The creators who tag @zimmermann on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zimmermann on Instagram, led by Katherine Taylor (122K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatherine Taylor@ladykatherineruth · 🇺🇸 US | Fashion style luxury Creator | 122K | 0.1% | 6 | Tagged @zimmermann |
06 · Competitors according to Gravity
Who ZIMMERMANN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZIMMERMANN among Clothing brands in Australia. The closest is Hansen & Gretel, then Ulla Johnson, Wynn Hamlyn – Official Store, Review Australia, eu.nadinemerabi.com, Zara Shahjahan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hansen & Gretelhansenandgretel.com | |||||||
| Ulla Johnsonullajohnson.com | |||||||
| Wynn Hamlyn – Official Storecheckout.wynnhamlyn.com | |||||||
| Review Australiareview-australia.com | |||||||
| eu.nadinemerabi.comeu.nadinemerabi.com | |||||||
| Zara Shahjahanzarashahjahan.com |
07 · Company
The company behind ZIMMERMANN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZIMMERMANN is a company based in Australia, founded in 1991 according to LinkedIn, on a domain registered in June 1996. It employs about 1,555 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1991, per LinkedIn
- Domain registered
- 4 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,555 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zimmermann.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZIMMERMANN
What people ask Google about ZIMMERMANN.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZIMMERMANN legit or a scam?
According to Gravity by Benchr, ZIMMERMANN is a brand based in Australia: its website has existed since June 1996, it sells on a Magento store, it employs 1,555 people on LinkedIn, it has 4,398,345 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ZIMMERMANN reviews
Customers rate ZIMMERMANN 3.2 out of 5 on Trustpilot over 20 reviews, 4 of them in the last twelve months: 35% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ZIMMERMANN sell?
ZIMMERMANN is an Australian fashion brand founded in 1991 by sisters Nicky and Simone ZIMMERMANN in Sydney, specializing in sophisticated feminine clothing, swimwear, and fashion with a focus on detail, color, and print. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
ZIMMERMANN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ZIMMERMANN advertises on Facebook and Instagram and on Google, where its offers often run. Check zimmermann.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ZIMMERMANN?
ZIMMERMANN sells on its own website, zimmermann.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind ZIMMERMANN?
Gravity by Benchr records a company based in Australia, founded in 1991 according to LinkedIn, on a domain registered in 1996, with 1,555 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ZIMMERMANN growing?
Not at the moment. Gravity by Benchr estimates about 463,300 visits to zimmermann.com in September 2026, down 6% in a month and down 22% over three months. ZIMMERMANN ranks #300 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ZIMMERMANN use?
Gravity by Benchr identifies zimmermann.com as a Magento store. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records.
How much does ZIMMERMANN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ZIMMERMANN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, ZIMMERMANN ranks #300 of 97,158 by estimated traffic. Its closest competitors on the same market are Hansen & Gretel, Ulla Johnson, Wynn Hamlyn – Official Store, Review Australia, eu.nadinemerabi.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZIMMERMANN.