Brand page · Personal Care · United Kingdom
ZING: 159K visits a month, 448 active Meta ads, Gravity score 646.
ZING — ZING Toothpaste is a UK-based brand that sells vegan and cruelty-free toothpaste products. Their toothpaste is designed to when teeth, repair enamel, and stop sensitivity in a single formula with various flavor options. In September 2026 zingtoothpaste.com drew an estimated 159K visits, down 36% on the month before. It ranks #105 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 553 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ZING Toothpaste is a UK-based brand that sells vegan and cruelty-free toothpaste products. Their toothpaste is designed to when teeth, repair enamel, and stop sensitivity in a single formula with various flavor options.
01 · Traffic
How much traffic ZING gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZING drew an estimated 159K visits in September 2026, down 36% on the month before and up 24% over three months.
- Worldwide#63,556of 4.5M sites · Top 5%
- In United Kingdom#3,242of 192K sites · Top 5%
- Personal Care, worldwide#2,984of 215,119 brands · Top 5%
- Personal Care, United Kingdom#105of 8,226 brands · Top 5%
159K
estimated visits in September
1 mo ▼ −36.1%4 mo ▲ +23.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZING.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZING holds 4.7 out of 5 on Trustpilot over 553 reviews, 480 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places ZING in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Beauty Product Supplier Cosmetics Industry Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZING sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ZING sells on Shopify, 100% of its catalogue in stock. The best seller is Original Mint Toothpaste, at £12.99, followed by Toothpaste Starter Pack and Original Mint Toothpaste (x4).
#1Original Mint ToothpasteZING£12.99In stock
#2Toothpaste Starter PackZING£39.99In stock
#3Original Mint Toothpaste (x4)ZING£39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ZING in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$52.93
- Currency
- GBP
04 · Ads
What ZING is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZING runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
ZING. ToothpasteZING. Toothpaste5 Oct 2026image
ZING. ToothpasteZING. Toothpaste5 Oct 2026image
ZING. Toothpaste4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ZING ORAL CAREverified
Text ad19 Oct 2026VNSOLUTION AI LIMITEDverified
Text ad19 Oct 2026ZING ORAL CAREverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZING.
The creators who tag @zingtoothpaste on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zingtoothpaste on Instagram, led by Ben Reed (47.4K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBen Reed@bigboyben004 · 🇬🇧 GB | Fitness sport bodybuilding Creator | 47.4K | — | 11 | Tagged @zingtoothpaste |
06 · Competitors according to Gravity
Who ZING competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZING among Personal Care brands in United Kingdom. The closest is Boka, then Colgate, crest.com, elmex.de, emaildiamant.fr, oralb.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bokaboka.com | |||||||
| Colgatecolgate.com.br | |||||||
| crest.comcrest.com | |||||||
| elmex.deelmex.de | |||||||
| emaildiamant.fremaildiamant.fr | |||||||
| oralb.itoralb.it |
07 · Company
The company behind ZING.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZING is a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in April 2021. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2023, per LinkedIn
- Domain registered
- 7 Apr 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zingtoothpaste.com · Shopify · GBP
- Catalogue
- 4 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZING
What people ask Google about ZING.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZING legit?
According to Gravity by Benchr, ZING is a brand based in London, United Kingdom: its website has existed since April 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 43,436 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ZING?
Customers rate ZING 4.7 out of 5 on Trustpilot over 553 reviews, 480 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ZING?
ZING Toothpaste is a UK-based brand that sells vegan and cruelty-free toothpaste products. Their toothpaste is designed to when teeth, repair enamel, and stop sensitivity in a single formula with various flavor options. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ZING expensive?
ZING's best seller, Original Mint Toothpaste, sells £12.99 on zingtoothpaste.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check zingtoothpaste.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ZING have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ZING advertises on Facebook and Instagram and on Google, where its offers often run. Check zingtoothpaste.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ZING?
ZING sells on its own website, zingtoothpaste.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ZING?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in 2021, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ZING growing?
Yes. Gravity by Benchr estimates about 158,800 visits to zingtoothpaste.com in September 2026, down 36% in a month and up 24% over three months. ZING ranks #105 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ZING use?
Gravity by Benchr identifies zingtoothpaste.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ZING's ad budget?
Gravity by Benchr does not publish a spend figure for ZING on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, ZING ranks #105 of 8,226 by estimated traffic. Its closest competitors on the same market are Boka, Colgate, crest.com, elmex.de, emaildiamant.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZING.