Brand page · Personal Care · United States
Boka: 137K visits a month, 293 active Meta ads, Gravity score 614.
Boka — Boka is an oral care brand that sells nano-hydroxyapatite toothpaste and other fluoride-free oral care products including toothbrushes, floss, mouthwash, and tongue scrapers. In September 2026 boka.com drew an estimated 137K visits, down 19% on the month before. It ranks #587 of 33,626 Personal Care brands in United States and holds a 2.5 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boka is an oral care brand that sells nano-hydroxyapatite toothpaste and other fluoride-free oral care products including toothbrushes, floss, mouthwash, and tongue scrapers.
01 · Traffic
How much traffic Boka gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boka drew an estimated 137K visits in September 2026, down 19% on the month before and down 8% over three months.
- Worldwide#71,938of 4.5M sites · Top 5%
- In United States#23,735of 1.2M sites · Top 5%
- Personal Care, worldwide#3,443of 215,119 brands · Top 5%
- Personal Care, United States#587of 33,626 brands · Top 5%
137K
estimated visits in September
1 mo ▼ −18.9%4 mo ▼ −7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Boka.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boka holds 2.5 out of 5 on Trustpilot over 28 reviews, 5 of them in the last twelve months: 7% of customers give five stars and 75% one star. That volume places Boka in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Boka sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boka sells on Shopify, 98% of its catalogue in stock. The best seller is Ela Mint Nano-hydroxyapatite Toothpaste, at US$11.62–US$31.99, followed by Refresh Mint Whitening* Nano-hydroxyapatite Toothpaste and Nano-hydroxyapatite Toothpaste 3-Pack.
#1Ela Mint Nano-hydroxyapatite ToothpasteBokaUS$11.62–US$31.99In stock
#2Refresh Mint Whitening* Nano-hydroxyapatite ToothpasteBokaUS$11.62–US$31.99In stock
#3Nano-hydroxyapatite Toothpaste 3-PackBokaUS$31.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boka in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 96% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$23.00
- Currency
- USD
04 · Ads
What Boka is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boka runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Boka Is Now at CostcoBoka7 Oct 2026image
Boka Is Now at CostcoBoka7 Oct 2026image
Brighten Your RoutineBoka7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Zitsticka Inc.verified
Text ad20 Oct 2026Zitsticka Inc.verified
Text ad20 Oct 2026Zitsticka Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Boka.
The creators who tag @boka on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boka on Instagram, led by Alex - Non-Judgemental Holistic Natural Mom (27.3K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlex - Non-Judgemental Holistic Natural Mom@thenaturalmindedmama · 🇺🇸 US | Health medicine Creator | 27.3K | 1.7% | 2 | Tagged @boka |
06 · Competitors according to Gravity
Who Boka competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boka among Personal Care brands in United States. The closest is COCOLAB, then MySweetSmile®, RiseWell, ZING, Fang, Something Nice.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COCOLABcocolab.com | |||||||
| MySweetSmile®mysweetsmile.com | |||||||
| RiseWellrisewell.com | |||||||
| ZINGzingtoothpaste.com | |||||||
| Fangfangoral.com | |||||||
| Something Nicesomethingnicecompany.com |
07 · Company
The company behind Boka.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boka is a company based in Chicago, United States, founded in 2015 according to LinkedIn, on a domain registered in October 1996. It employs about 52 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chicago
- Founded
- 2015, per LinkedIn
- Domain registered
- 16 Oct 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- boka.com · Shopify · USD
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boka
What people ask Google about Boka.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boka legit or a scam?
According to Gravity by Benchr, Boka is a brand based in Chicago, United States: its website has existed since October 1996, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 113,246 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Boka reviews
Customers rate Boka 2.5 out of 5 on Trustpilot over 28 reviews, 5 of them in the last twelve months: 7% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Boka known for?
Boka is an oral care brand that sells nano-hydroxyapatite toothpaste and other fluoride-free oral care products including toothbrushes, floss, mouthwash, and tongue scrapers. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Boka cost?
Boka's best seller, Ela Mint Nano-hydroxyapatite Toothpaste, sells from US$11.62 to US$31.99 on boka.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check boka.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Boka promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Boka advertises on Facebook and Instagram and on Google, where its offers often run. Check boka.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Boka?
Boka sells on its own website, boka.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Boka?
Gravity by Benchr records a company based in Chicago, United States, founded in 2015 according to LinkedIn, on a domain registered in 1996, with 52 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boka doing well?
Not at the moment. Gravity by Benchr estimates about 137,100 visits to boka.com in September 2026, down 19% in a month and down 8% over three months. Boka ranks #587 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boka use?
Gravity by Benchr identifies boka.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Boka spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Boka on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Boka ranks #587 of 33,626 by estimated traffic. Its closest competitors on the same market are COCOLAB, MySweetSmile®, RiseWell, ZING, Fang. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boka.