Brand page · Tools · France
Zippo France: 38.3K visits a month, 104 active Meta ads, Gravity score 651.
Zippo France — Zippo France is the French website for Zippo, an American brand that sells windproof lighters and accessories including briquets, inserts, consumables, and lifestyle products. In September 2026 zippo.fr drew an estimated 38.3K visits, down 5% on the month before. It ranks #21 of 198 Tools brands in France and holds a 2.4 Trustpilot rating over 33 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Tools brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zippo France is the French website for Zippo, an American brand that sells windproof lighters and accessories including briquets, inserts, consumables, and lifestyle products.
01 · Traffic
How much traffic Zippo France gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zippo France drew an estimated 38.3K visits in September 2026, down 5% on the month before and up 34% over three months.
- Worldwide#213,453of 4.5M sites · Top 5%
- In France#7,405of 166K sites · Top 5%
- Tools, worldwide#1,708of 49,532 brands · Top 5%
- Tools, France#21of 198 brands · Top 20%
38.3K
estimated visits in September
1 mo ▼ −5.3%4 mo ▲ +34.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zippo France.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zippo France holds 2.4 out of 5 on Trustpilot over 33 reviews, 6 of them in the last twelve months: 27% of customers give five stars and 61% one star. That volume places Zippo France in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zippo France sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zippo France sells on Shopify, 63% of its catalogue in stock. The best seller is Pierre à briquet, at €2.60, followed by Mèche and Essence à briquet Zippo 355 ML.
#1Pierre à briquetZippo France€2.60In stock
#2MècheZippo France€2.60In stock
#3Essence à briquet Zippo 355 MLZippo France€9.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zippo France in its comparison group.
- Average rating
- 4.99 / 5
- Rated products
- 3% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$81.65
- Currency
- EUR
04 · Ads
What Zippo France is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zippo France runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2025 (text).
The sound of Zippo 🔥 Shop Zippo lighters: https://brnw.ch/21x5OioZippo Europe8 Oct 2026video
Fire starts before the flame 🔥 Shop our Classic Brushed Chrome lighter here: https://brnw.ch/21x3A95Zippo Europe8 Oct 2026video
Zippo EuropeZippo Europe8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SaphirSolution GmbHverified
Text ad20 Oct 2026SaphirSolution GmbHverified
Text ad16 Oct 2026SaphirSolution GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zippo France.
The creators who tag @zippo.europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zippo.europe on Instagram, led by فروشگاه ام زیپ (zippochi-زیپوچی) (19.4K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ففروشگاه ام زیپ (zippochi-زیپوچی)@emzipp1 · 🇮🇷 IR | Decoration garden diy Creator | 19.4K | 0.4% | 10 | Tagged @zippo.europe |
06 · Competitors according to Gravity
Who Zippo France competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zippo France among Tools brands in France. The closest is Zippo Spain, then Zippo Brasil, zippo-hungary.hu, zippo.co.za, Official Distributor of Zippo Products, zippo.com.mx.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zippo Spainzippo.es | |||||||
| Zippo Brasilzippo.com.br | |||||||
| zippo-hungary.huzippo-hungary.hu | |||||||
| zippo.co.zazippo.co.za | |||||||
| Official Distributor of Zippo Productszippo.co.id | |||||||
| zippo.com.mxzippo.com.mx |
07 · Company
The company behind Zippo France.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zippo France is a company based in Paris, France, founded in 1932 according to LinkedIn, on a domain registered in June 1998. It employs about 588 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 1932, per LinkedIn
- Domain registered
- 3 Jun 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 588 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zippo.fr · Shopify · EUR
- Catalogue
- 265 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zippo France
What people ask Google about Zippo France.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zippo France legit?
According to Gravity by Benchr, Zippo France is a brand based in Paris, France: its website has existed since June 1998, it sells on a Shopify store, it employs 588 people on LinkedIn, it has 34,300 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Zippo France?
Customers rate Zippo France 2.4 out of 5 on Trustpilot over 33 reviews, 6 of them in the last twelve months: 27% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zippo France?
Zippo France is the French website for Zippo, an American brand that sells windproof lighters and accessories including briquets, inserts, consumables, and lifestyle products. Gravity by Benchr classifies it under Tools, with Lighters & Matches making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Zippo France prices: how much is it?
Zippo France's best seller, Pierre à briquet, sells €2.60 on zippo.fr. 63% of the catalogue is in stock. Gravity does not track prices daily: check zippo.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Zippo France discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zippo France advertises on Facebook and Instagram and on Google, where its offers often run. Check zippo.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zippo France?
Zippo France sells on its own website, zippo.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Zippo France?
Gravity by Benchr records a company based in Paris, France, founded in 1932 according to LinkedIn, on a domain registered in 1998, with 588 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zippo France growing?
Yes. Gravity by Benchr estimates about 38,300 visits to zippo.fr in September 2026, down 5% in a month and up 34% over three months. Zippo France ranks #21 of 198 Tools brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zippo France use?
Gravity by Benchr identifies zippo.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zippo France's ad budget?
Gravity by Benchr does not publish a spend figure for Zippo France on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in France?
Among Tools brands in France in the Gravity by Benchr index, Zippo France ranks #21 of 198 by estimated traffic. Its closest competitors on the same market are Zippo Spain, Zippo Brasil, zippo-hungary.hu, zippo.co.za, Official Distributor of Zippo Products. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zippo France. Version française.