Brand page · Toys & Games · United States
ZipString: 148K visits a month, 1,220 active Meta ads, Gravity score 539.
ZipString — ZipString is an innovative toy developer and manufacturer that creates string launching web shooters, including glow-in-the-dark and auto retracting models. In September 2026 zipstring.com drew an estimated 148K visits, up 10% on the month before. It ranks #7 of 697 Toys & Games brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Toys & Games brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ZipString is an innovative toy developer and manufacturer that creates string launching web shooters, including glow-in-the-dark and auto retracting models.
01 · Traffic
How much traffic ZipString gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZipString drew an estimated 148K visits in September 2026, up 10% on the month before and down 14% over three months.
- Worldwide#67,441of 4.5M sites · Top 5%
- In United States#22,214of 1.2M sites · Top 5%
- Toys & Games, worldwide#12of 1,611 brands · Top 1%
- Toys & Games, United States#7of 697 brands · Top 5%
148K
estimated visits in September
1 mo ▲ +10.0%4 mo ▼ −13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZipString.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZipString holds 3.4 out of 5 on Trustpilot over 6 reviews, 6 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZipString sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ZipString sells on Shopify, 100% of its catalogue in stock. The best seller is ZipString® Original, at US$22.50, followed by ZipString Aracna and ZipString® Luma.
#1ZipString® OriginalZipStringUS$22.50In stock
#2ZipString AracnaZipStringUS$44.99In stock
#3ZipString® LumaZipStringUS$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ZipString in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$28.12
- Currency
- USD
04 · Ads
What ZipString is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZipString runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since December 2022 (image, text, video).
The Coolest Web Shooter Toy Ever Invented 😎🕸️ZipString8 Oct 2026video
The Coolest Web Shooter Toy Ever Invented 😎🕸️ZipString8 Oct 2026video
🕸️ Launch. Glow. Retract. Repeat. ZipString® Aracna Web Shooter!ZipString8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Austin Hillamverified
Text ad20 Oct 2026Austin Hillamverified
Text ad20 Oct 2026Austin Hillamverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZipString.
The creators who tag @zipstring on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zipstring on Instagram, led by Stephen Fazio (31.3K followers, 65.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStephen Fazio@stephengfazio · 🇺🇸 US | Tech gadgets innovation Creator | 31.3K | 65.7% | 7 | Tagged @zipstring |
06 · Competitors according to Gravity
Who ZipString competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZipString among Toys & Games brands in United States. The closest is Armağan Oyuncak, then Brinquemais, VEDES, lobbes.nl, Juguetibici, Resigameshop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Armağan Oyuncakarmaganoyuncak.com.tr | |||||||
| Brinquemaisbrinquemais.com | |||||||
| VEDESvedes.com | |||||||
| lobbes.nllobbes.nl | |||||||
| Juguetibicijuguetibici.com | |||||||
| Resigameshopresigameshop.com |
07 · Company
The company behind ZipString.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZipString is a company based in Johns Creek, United States, founded in 2021 according to LinkedIn, on a domain registered in April 2011. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Johns Creek
- Founded
- 2021, per LinkedIn
- Domain registered
- 21 Apr 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zipstring.com · Shopify · USD
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZipString
What people ask Google about ZipString.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZipString a legit company?
According to Gravity by Benchr, ZipString is a brand based in Johns Creek, United States: its website has existed since April 2011, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 105,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is ZipString known for?
ZipString is an innovative toy developer and manufacturer that creates string launching web shooters, including glow-in-the-dark and auto retracting models. Gravity by Benchr classifies it under Toys & Games, with Toys & Games making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ZipString prices: how much is it?
ZipString's best seller, ZipString® Original, sells US$22.50 on zipstring.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check zipstring.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ZipString have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ZipString advertises on Facebook and Instagram and on Google, where its offers often run. Check zipstring.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ZipString?
ZipString sells on its own website, zipstring.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ZipString?
Gravity by Benchr records a company based in Johns Creek, United States, founded in 2021 according to LinkedIn, on a domain registered in 2011, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ZipString growing?
Not at the moment. Gravity by Benchr estimates about 148,100 visits to zipstring.com in September 2026, up 10% in a month and down 14% over three months. ZipString ranks #7 of 697 Toys & Games brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ZipString use?
Gravity by Benchr identifies zipstring.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ZipString's ad budget?
Gravity by Benchr does not publish a spend figure for ZipString on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys & Games brands in United States?
Among Toys & Games brands in United States in the Gravity by Benchr index, ZipString ranks #7 of 697 by estimated traffic. Its closest competitors on the same market are Armağan Oyuncak, Brinquemais, VEDES, lobbes.nl, Juguetibici. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZipString.