Brand page · Toys · Netherlands
lobbes.nl: 354K visits a month, 2 active Meta ads.
lobbes.nl — Lobbes Speelgoed is an online toy store that sells toys and children's books, offering the largest collection in the Netherlands. In September 2026 lobbes.nl drew an estimated 354K visits, up 58% on the month before. It ranks #6 of 555 Toys brands in Netherlands and holds a 4.4 Trustpilot rating over 21,864 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Lobbes Speelgoed is an online toy store that sells toys and children's books, offering the largest collection in the Netherlands.
01 · Traffic
How much traffic lobbes.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
lobbes.nl drew an estimated 354K visits in September 2026, up 58% on the month before and up 51% over three months.
- Worldwide#32,826of 4.5M sites · Top 1%
- In Netherlands#406of 78.6K sites · Top 1%
- Toys, worldwide#210of 50,509 brands · Top 1%
- Toys, Netherlands#6of 555 brands · Top 5%
354K
estimated visits in September
1 mo ▲ +57.7%4 mo ▲ +50.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about lobbes.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
lobbes.nl holds 4.4 out of 5 on Trustpilot over 21,864 reviews, 229 of them in the last twelve months: 72% of customers give five stars and 1% one star. That volume places lobbes.nl in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Book Store Toy Store Game Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What lobbes.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read lobbes.nl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places lobbes.nl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What lobbes.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
lobbes.nl runs Meta ads on Instagram, and has advertised on Google since October 2021 (image, text, video).
Ga mee op avontuur met Playmobil! Deze week maak je kans op de Playmobil Animals & Friends Dierentuin Jungle Avontuur 🐒🦒 Ontdek de dieren, blobbesnl7 Oct 2026image
Het grote Sint en Kerst Speelgoedboek valt deze week bij heel veel huishoudens op de mat 🎉 In het Speelgoedboek ontdek je het mooiste speelglobbesnl6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lobbes Speelgoed BVverified
Text ad20 Oct 2026Lobbes Speelgoed BVverified
Text ad20 Oct 2026Lobbes Speelgoed BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about lobbes.nl.
The creators who tag @lobbesnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lobbesnl on Instagram, led by De Zoete Zusjes (40.7K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDe Zoete Zusjes@dezoetezusjes · 🇳🇱 NL | History culture education Creator | 40.7K | 0.2% | 1 | Tagged @lobbesnl |
06 · Competitors according to Gravity
Who lobbes.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for lobbes.nl among Toys brands in Netherlands. The closest is SPEELGOED, then kidsdream.co.uk, ToySpace, avenuedesjeux.com, Lekekassen, VEDES.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SPEELGOEDilovespeelgoed.nl | |||||||
| kidsdream.co.ukkidsdream.co.uk | |||||||
| ToySpacetoyspace.se | |||||||
| avenuedesjeux.comavenuedesjeux.com | |||||||
| Lekekassenlekekassen.no | |||||||
| VEDESvedes.com |
07 · Company
The company behind lobbes.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
lobbes.nl is a company based in Netherlands, founded in 1989 according to LinkedIn, on a domain registered in April 2002. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1989, per LinkedIn
- Domain registered
- 15 Apr 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lobbes.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about lobbes.nl
What people ask Google about lobbes.nl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is lobbes.nl a legit company?
According to Gravity by Benchr, lobbes.nl is a brand based in Netherlands: its website has existed since April 2002, its Trustpilot profile is claimed by the brand, it employs 49 people on LinkedIn, it has 30,546 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
lobbes.nl reviews: is it worth it?
Customers rate lobbes.nl 4.4 out of 5 on Trustpilot over 21,864 reviews, 229 of them in the last twelve months: 72% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does lobbes.nl sell?
Lobbes Speelgoed is an online toy store that sells toys and children's books, offering the largest collection in the Netherlands. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does lobbes.nl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: lobbes.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check lobbes.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns lobbes.nl?
Gravity by Benchr records a company based in Netherlands, founded in 1989 according to LinkedIn, on a domain registered in 2002, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is lobbes.nl doing well?
Yes. Gravity by Benchr estimates about 353,800 visits to lobbes.nl in September 2026, up 58% in a month and up 51% over three months. lobbes.nl ranks #6 of 555 Toys brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does lobbes.nl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for lobbes.nl on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Netherlands?
Among Toys brands in Netherlands in the Gravity by Benchr index, lobbes.nl ranks #6 of 555 by estimated traffic. Its closest competitors on the same market are SPEELGOED, kidsdream.co.uk, ToySpace, avenuedesjeux.com, Lekekassen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lobbes.nl.