Brand page · Kitchen & Dining
zojirushi.com: 606K visits a month, 18 active Meta ads.
zojirushi.com — Zojirushi manufactures quality kitchen appliances including rice cookers, breadmakers, coffee makers, and vacuum insulated products like mugs, bottles and jars. In September 2026 zojirushi.com drew an estimated 606K visits, up 8% on the month before. It ranks #41 of 25,135 Kitchen & Dining brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Zojirushi manufactures quality kitchen appliances including rice cookers, breadmakers, coffee makers, and vacuum insulated products like mugs, bottles and jars.
01 · Traffic
How much traffic zojirushi.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
zojirushi.com drew an estimated 606K visits in September 2026, up 8% on the month before and up 29% over three months.
- Worldwide#21,322of 4.5M sites · Top 1%
- In United States#6,999of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#384of 145,612 brands · Top 1%
- Kitchen & Dining, United States#41of 25,135 brands · Top 1%
606K
estimated visits in September
1 mo ▲ +8.0%4 mo ▲ +28.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about zojirushi.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
zojirushi.com holds 2.7 out of 5 on Trustpilot over 9 reviews, 7 of them in the last twelve months: 22% of customers give five stars and 33% one star.
Kitchen Supply Store Countertop Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What zojirushi.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read zojirushi.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places zojirushi.com in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What zojirushi.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
zojirushi.com runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
☕️ NYC, your coffee break just got an upgrade. The GoCafe® Experience has arrived at Grand Central Terminal! Stop by to discover the new GoZojirushi America Corporation6 Oct 2026image
Your Coffee. Wherever You Go.Zojirushi America Corporation5 Oct 2026video
Your Coffee. Wherever You Go.Zojirushi America Corporation5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026H&Y Planningverified
Text ad20 Oct 2026H&Y Planningverified
Text ad20 Oct 2026H&Y Planningverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about zojirushi.com.
The creators who tag @zojirushiamerica on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zojirushiamerica on Instagram, led by Amy | Cantonese Toronto Creator (47.1K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmy | Cantonese Toronto Creator@tutubotu · 🇨🇦 CA | Food cooking nutrition Creator | 47.1K | 1.3% | 2 | Tagged @zojirushiamerica |
06 · Competitors according to Gravity
Who zojirushi.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for zojirushi.com among Kitchen & Dining brands. The closest is shopthermos.jp, then Tiger-Corporation, thermos.jp, SHO, Hydro Flask, ThermoFlask.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shopthermos.jpshopthermos.jp | |||||||
| Tiger-Corporationtiger-corporation.com | |||||||
| thermos.jpthermos.jp | |||||||
| SHOshoreusable.com | |||||||
| Hydro Flaskhydroflask.com | |||||||
| ThermoFlaskthermoflask.com |
07 · Company
The company behind zojirushi.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
zojirushi.com is an e-commerce brand, on a domain registered in April 1997.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 22 Apr 1997
- Share capital
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- Status
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- zojirushi.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about zojirushi.com
What people ask Google about zojirushi.com.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is zojirushi.com legit or a scam?
According to Gravity by Benchr, zojirushi.com is a brand: its website has existed since April 1997, it has 81,068 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is zojirushi.com known for?
Zojirushi manufactures quality kitchen appliances including rice cookers, breadmakers, coffee makers, and vacuum insulated products like mugs, bottles and jars. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does zojirushi.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: zojirushi.com advertises on Facebook and Instagram and on Google, where its offers often run. Check zojirushi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind zojirushi.com?
Gravity by Benchr records a company, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is zojirushi.com growing?
Yes. Gravity by Benchr estimates about 605,800 visits to zojirushi.com in September 2026, up 8% in a month and up 29% over three months. zojirushi.com ranks #41 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does zojirushi.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for zojirushi.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, zojirushi.com ranks #41 of 25,135 by estimated traffic. Its closest competitors on the same market are shopthermos.jp, Tiger-Corporation, thermos.jp, SHO, Hydro Flask. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with zojirushi.com.