Brand page · Clothing · United States
Zulily: 1.5M visits a month, 3 active Meta ads, Gravity score 454.
Zulily — Zulily is an online retailer that offers daily deals on fashion, home goods, kids' items, and beauty products. In September 2026 zulily.com drew an estimated 1.5M visits, up 1% on the month before. It ranks #88 of 97,158 Clothing brands in United States and holds a 2.6 Trustpilot rating over 2,593 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zulily is an online retailer that offers daily deals on fashion, home goods, kids' items, and beauty products.
01 · Traffic
How much traffic Zulily gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zulily drew an estimated 1.5M visits in September 2026, up 1% on the month before and down 35% over three months.
- Worldwide#10,444of 4.5M sites · Top 1%
- In United States#3,481of 1.2M sites · Top 1%
- Clothing, worldwide#787of 459,295 brands · Top 1%
- Clothing, United States#88of 97,158 brands · Top 1%
1.5M
estimated visits in September
1 mo ▲ +1.0%4 mo ▼ −35.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zulily.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zulily holds 2.6 out of 5 on Trustpilot over 2,593 reviews, 212 of them in the last twelve months: 30% of customers give five stars and 45% one star. That volume places Zulily in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zulily sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zulily sells on Shopify, 100% of its catalogue in stock. The best seller is Free Returns + Package Protection, at US$0.25–US$15.00, followed by Columbia Women's Full Zip Jacket and Smart Health Monitoring Ring with Heart Rate, Blood Oxygen & Sleep Tracking.
Free Returns + Package ProtectionZulilyUS$0.25–US$15.00In stock
Columbia Women's Full Zip JacketZulilyUS$53.99In stock
Smart Health Monitoring Ring with Heart Rate, Blood Oxygen & Sleep TrackingZulilyUS$36.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zulily in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 3% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$786.24
- Currency
- USD
04 · Ads
What Zulily is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zulily runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
Vionic, up to 70% off.Zulily22 Sept 2026image
Vionic, up to 70% off.Zulily17 Sept 2026image
Vionic, up to 70% off.Zulily15 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Monument Pass Incverified
Text ad21 Oct 2026Monument Pass Incverified
Text ad20 Oct 2026Monument Pass Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zulily.
The creators who tag @zulily on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zulily on Instagram, led by Azul Swimwear (18K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAzul Swimwear@azul_kids · 🇺🇸 US | Fashion style luxury Creator | 18K | — | 10 | Tagged @zulily |
06 · Competitors according to Gravity
Who Zulily competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zulily among Clothing brands in United States. The closest is ruelala.com, then zalando-lounge.co.uk, zalando-prive.fr, saldiprivati.com, veepee.it, showroomprive.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ruelala.comruelala.com | |||||||
| zalando-lounge.co.ukzalando-lounge.co.uk | |||||||
| zalando-prive.frzalando-prive.fr | |||||||
| saldiprivati.comsaldiprivati.com | |||||||
| veepee.itveepee.it | |||||||
| showroomprive.esshowroomprive.es |
07 · Company
The company behind Zulily.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zulily is a company based in Minneapolis, United States, on a domain registered in December 2009. It employs about 1,061 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Minneapolis
- Founded
- Data not available
- Domain registered
- 10 Dec 2009
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,061 on LinkedIn
- Funding stage
- M and a · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zulily.com · Shopify · USD
- Catalogue
- 3,105 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zulily
What people ask Google about Zulily.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zulily legit?
According to Gravity by Benchr, Zulily is a brand based in Minneapolis, United States: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,061 people on LinkedIn, it has 424,805 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zulily reviews: is it worth it?
Customers rate Zulily 2.6 out of 5 on Trustpilot over 2,593 reviews, 212 of them in the last twelve months: 30% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zulily?
Zulily is an online retailer that offers daily deals on fashion, home goods, kids' items, and beauty products. Gravity by Benchr classifies it under Clothing, with Athletic Shoes making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Zulily expensive?
Zulily's best seller, Free Returns + Package Protection, sells from US$0.25 to US$15.00 on zulily.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check zulily.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Zulily promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Zulily advertises on Facebook and Instagram and on Google, where its offers often run. Check zulily.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zulily?
Zulily sells on its own website, zulily.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Zulily?
Gravity by Benchr records a company based in Minneapolis, United States, whose domain was registered in 2009, with 1,061 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zulily doing well?
Not at the moment. Gravity by Benchr estimates about 1,512,400 visits to zulily.com in September 2026, up 1% in a month and down 35% over three months. Zulily ranks #88 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zulily use?
Gravity by Benchr identifies zulily.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zulily's ad budget?
Gravity by Benchr does not publish a spend figure for Zulily on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Zulily ranks #88 of 97,158 by estimated traffic. Its closest competitors on the same market are ruelala.com, zalando-lounge.co.uk, zalando-prive.fr, saldiprivati.com, veepee.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zulily.