Brand page · Personal Care

BaBylissPRO Top 5% worldwide Top 1% in Personal Care
babylisspro.com· Salesforce_commerce·Since 1999

BaBylissPRO: 226K visits a month, 104 active Meta ads.

BaBylissPRO — BaBylissPRO is a worldwide leader in hair styling tools, trusted by professional stylists and barbers everywhere. The company offers several lines of superior professional tools including hair dryers, straighteners, curling irons, hot rollers, barber clippers and trimmers. In September 2026 babylisspro.com drew an estimated 226K visits, down 5% on the month before. It ranks #365 of 33,626 Personal Care brands and holds a 1.7 Trustpilot rating over 20 reviews.

babylisspro.com@babylissprousa 251KTrustpilot 1.7Meta Ad Library 104

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026

Estimated traffic
226K
−5% vs. August 2026
Instagram followers
251K
2,167 posts · @babylissprousa
Trustpilot
1.7
20 reviews · 8 in 12 months
Meta ads
104
active · on Google since 2023
Products
—
Data not available
Rank in United States
#365
of 33,626 in Personal Care
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

BaBylissPRO is a worldwide leader in hair styling tools, trusted by professional stylists and barbers everywhere. The company offers several lines of superior professional tools including hair dryers, straighteners, curling irons, hot rollers, barber clippers and trimmers.

01 · Traffic

How much traffic BaBylissPRO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BaBylissPRO drew an estimated 226K visits in September 2026, down 5% on the month before and down 13% over three months.

  • Worldwide#47,341of 4.5M sites · Top 5%
  • In United States#15,477of 1.2M sites · Top 5%
  • Personal Care, worldwide#2,119of 215,119 brands · Top 1%
  • Personal Care, United States#365of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

226K

estimated visits in September

1 mo ▼ −5.4%4 mo ▼ −13.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about BaBylissPRO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BaBylissPRO holds 1.7 out of 5 on Trustpilot over 20 reviews, 8 of them in the last twelve months: 0% of customers give five stars and 95% one star. That volume places BaBylissPRO in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.7TrustScore · 20 reviews · 8 in 12 months
Top 50% review volume
5 ★0%
4 ★0%
3 ★0%
2 ★5%
1 ★95%

Beauty Product Supplier Hair Product Store Beauty Supply Store Hair Extensions Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What BaBylissPRO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read BaBylissPRO's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Health & Beauty1%
Hairdressing & Cosmetology1%

The dominant category places BaBylissPRO in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about BaBylissPRO.

The creators who tag @babylissprousa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @babylissprousa on Instagram, led by CAIDY BRASURE | Global Editorial, Braid & Bridal Hair | Educator (26.6K followers, 0.3% engagement).

Influencersaccounts tagging @babylissprousa · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCAIDY BRASURE | Global Editorial, Braid & Bridal Hair | Educator@caidybrasurehair · 🇺🇸 USBeauty cosmetics skincare Creator26.6K0.3%20Tagged @babylissprousa
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who BaBylissPRO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BaBylissPRO among Personal Care brands. The closest is babyliss.com, then ghdhair.com, T3 Micro, Bio Ionic, Cloud Nine, taiff.com.br.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
babyliss.combabyliss.com
ghdhair.comghdhair.com
T3 Microt3micro.com
Bio Ionicbioionic.com
Cloud Ninecloudninehair.com
taiff.com.brtaiff.com.br
Competitors Gravity finds for BaBylissPRO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BaBylissPRO with babyliss.com

07 · Company

The company behind BaBylissPRO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BaBylissPRO is an e-commerce brand, on a domain registered in December 1999.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
13 Dec 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
babylisspro.com · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BaBylissPRO

What people ask Google about BaBylissPRO.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BaBylissPRO legit?

According to Gravity by Benchr, BaBylissPRO is a brand: its website has existed since December 1999, it sells on a Salesforce_commerce store, it has 250,919 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about BaBylissPRO?

Customers rate BaBylissPRO 1.7 out of 5 on Trustpilot over 20 reviews, 8 of them in the last twelve months: 0% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is BaBylissPRO known for?

BaBylissPRO is a worldwide leader in hair styling tools, trusted by professional stylists and barbers everywhere. The company offers several lines of superior professional tools including hair dryers, straighteners, curling irons, hot rollers, barber clippers and trimmers. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

BaBylissPRO promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: BaBylissPRO advertises on Facebook and Instagram and on Google, where its offers often run. Check babylisspro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy BaBylissPRO?

BaBylissPRO sells on its own website, babylisspro.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind BaBylissPRO?

Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is BaBylissPRO growing?

Not at the moment. Gravity by Benchr estimates about 225,600 visits to babylisspro.com in September 2026, down 5% in a month and down 13% over three months. BaBylissPRO ranks #365 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does BaBylissPRO use?

Gravity by Benchr identifies babylisspro.com as a Salesforce_commerce store. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records.

How much does BaBylissPRO spend on Meta ads?

Gravity by Benchr does not publish a spend figure for BaBylissPRO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, BaBylissPRO ranks #365 of 33,626 by estimated traffic. Its closest competitors on the same market are babyliss.com, ghdhair.com, T3 Micro, Bio Ionic, Cloud Nine. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BaBylissPRO.