Brand page · Beds & Accessories · Netherlands
Beter Bed: 553K visits a month, 59 active Meta ads.
Beter Bed — Beter Bed is a Dutch retailer specializing in mattresses, beds, and box springs with over 40 years of experience. In September 2026 beterbed.nl drew an estimated 553K visits, down 25% on the month before. It ranks #2 of 96 Beds & Accessories brands in Netherlands and holds a 4.3 Trustpilot rating over 35,287 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Beter Bed is a Dutch retailer specializing in mattresses, beds, and box springs with over 40 years of experience.
01 · Traffic
How much traffic Beter Bed gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Beter Bed drew an estimated 553K visits in September 2026, down 25% on the month before and up 4% over three months.
- Worldwide#22,971of 4.5M sites · Top 1%
- In Netherlands#276of 78.6K sites · Top 1%
- Beds & Accessories, worldwide#61of 14,534 brands · Top 1%
- Beds & Accessories, Netherlands#2of 96 brands · Top 5%
553K
estimated visits in September
1 mo ▼ −24.9%4 mo ▲ +3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Beter Bed.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Beter Bed holds 4.3 out of 5 on Trustpilot over 35,287 reviews, 4,797 of them in the last twelve months: 70% of customers give five stars and 11% one star. That volume places Beter Bed in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Beter Bed scores 4.2 over 31 reviews.
Bedroom Furniture Store Bed Shop Linens Store Bedding Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Beter Bed sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Beter Bed's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Beter Bed in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Beter Bed is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Beter Bed runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since January 2022 (image, text, video).
Alle merkkussens onder 1 dakBeter Bed6 Oct 2026image
Beter BedBeter Bed6 Oct 2026image
Alle merkkussens onder 1 dakBeter Bed6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beter Bed B.V.verified
Text ad20 Oct 2026Beter Bed B.V.verified
Text ad20 Oct 2026Beter Bed B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Beter Bed.
The creators who tag @beter_bed on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beter_bed on Instagram, led by Janneke van Nieuwenhoven van der Heide (118K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJanneke van Nieuwenhoven van der Heide@huis_aan_het_water · 🇳🇱 NL | Decoration garden diy Creator | 118K | 0.1% | 2 | Tagged @beter_bed |
06 · Competitors according to Gravity
Who Beter Bed competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Beter Bed among Beds & Accessories brands in Netherlands. The closest is sleepworld.be, then lematelas.fr, leroidumatelas.fr, SAMPUR, swisssense.nl, Betten.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sleepworld.besleepworld.be | |||||||
| lematelas.frlematelas.fr | |||||||
| leroidumatelas.frleroidumatelas.fr | |||||||
| SAMPURsampur.com | |||||||
| swisssense.nlswisssense.nl | |||||||
| Betten.debetten.de |
07 · Company
The company behind Beter Bed.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Beter Bed is a company based in Netherlands, founded in 1983 according to LinkedIn, on a domain registered in June 1997. It employs about 543 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1983, per LinkedIn
- Domain registered
- 25 Jun 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 543 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beterbed.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Beter Bed
What people ask Google about Beter Bed.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Beter Bed a legit company?
According to Gravity by Benchr, Beter Bed is a brand based in Netherlands: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it employs 543 people on LinkedIn, it has 30,075 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Beter Bed reviews
Customers rate Beter Bed 4.3 out of 5 on Trustpilot over 35,287 reviews, 4,797 of them in the last twelve months: 70% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Beter Bed scores 4.2 over 31 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Beter Bed sell?
Beter Bed is a Dutch retailer specializing in mattresses, beds, and box springs with over 40 years of experience. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Beter Bed promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Beter Bed advertises on Facebook and Instagram and on Google, where its offers often run. Check beterbed.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Beter Bed?
Gravity by Benchr records a company based in Netherlands, founded in 1983 according to LinkedIn, on a domain registered in 1997, with 543 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Beter Bed growing?
Yes. Gravity by Benchr estimates about 552,600 visits to beterbed.nl in September 2026, down 25% in a month and up 4% over three months. Beter Bed ranks #2 of 96 Beds & Accessories brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Beter Bed's ad budget?
Gravity by Benchr does not publish a spend figure for Beter Bed on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Netherlands?
Among Beds & Accessories brands in Netherlands in the Gravity by Benchr index, Beter Bed ranks #2 of 96 by estimated traffic. Its closest competitors on the same market are sleepworld.be, lematelas.fr, leroidumatelas.fr, SAMPUR, swisssense.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beter Bed.