Brand page · Personal Care · United States
Elizabeth Arden: 182K visits a month, 163 active Meta ads, Gravity score 525.
Elizabeth Arden — Elizabeth Arden is a beauty brand that sells skincare, fragrance, makeup and gift sets, focusing on anti-aging skincare products and fragrances to match personal style. In September 2026 elizabetharden.com drew an estimated 182K visits, down 17% on the month before. It ranks #449 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Elizabeth Arden is a beauty brand that sells skincare, fragrance, makeup and gift sets, focusing on anti-aging skincare products and fragrances to match personal style.
01 · Traffic
How much traffic Elizabeth Arden gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Elizabeth Arden drew an estimated 182K visits in September 2026, down 17% on the month before and down 19% over three months.
- Worldwide#56,634of 4.5M sites · Top 5%
- In United States#18,632of 1.2M sites · Top 5%
- Personal Care, worldwide#2,624of 215,119 brands · Top 5%
- Personal Care, United States#449of 33,626 brands · Top 5%
182K
estimated visits in September
1 mo ▼ −16.8%4 mo ▼ −18.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Elizabeth Arden.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Elizabeth Arden holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.
Beauty Supply Store Perfume Store Cosmetics and Perfumes Supplier Beauty Products Wholesaler Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Elizabeth Arden sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Elizabeth Arden sells on Shopify, 81% of its catalogue in stock. The best seller is Retinol + HPR Ceramide Capsules Rapid Skin Renewing Serum, at US$56.00–US$130.00, followed by PREVAGE® Anti-Aging Daily Serum 2.0 and Visible Brightening Spot Correcting Night Capsules.
#1Retinol + HPR Ceramide Capsules Rapid Skin Renewing SerumElizabeth ArdenUS$56.00–US$130.00In stock
#2PREVAGE® Anti-Aging Daily Serum 2.0Elizabeth ArdenUS$120.00–US$187.00In stock
#3Visible Brightening Spot Correcting Night CapsulesElizabeth ArdenUS$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Elizabeth Arden in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 78% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$103.00
- Currency
- USD
04 · Ads
What Elizabeth Arden is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Elizabeth Arden runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
The best skincare investment? A stronger skin barrier ✨ Powered by P-PAR Longevity Catalyst, NEW Advanced Gold Ceramide Capsules help suppoElizabeth Arden8 Oct 2026video
ad Longevity in a capsule… . New from @elizabetharden: the Advanced Gold Ceramide Capsules Serum. I love how lightweight and fast-absorbingElizabeth Arden7 Oct 2026video
Use code: EAFAMElizabeth Arden7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Revlon Consumer Products Corporationverified
Text ad21 Oct 2026Revlon Consumer Products Corporationverified
Text ad21 Oct 2026Revlon Consumer Products Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Elizabeth Arden.
The creators who tag @elizabetharden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Elizabeth Arden competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Elizabeth Arden among Personal Care brands in United States. The closest is Clinique Online, then esteelauder.co.uk, CLARINS®, clarins.fr, lancome.it, TOM FORD BEAUTY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clinique Onlineclinique.co.uk | |||||||
| esteelauder.co.ukesteelauder.co.uk | |||||||
| CLARINS®clarinsusa.com | |||||||
| clarins.frclarins.fr | |||||||
| lancome.itlancome.it | |||||||
| TOM FORD BEAUTYtomfordbeauty.com |
07 · Company
The company behind Elizabeth Arden.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Elizabeth Arden is a company based in New York, United States, on a domain registered in February 1997. It employs about 1,901 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 27 Feb 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,901 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- elizabetharden.com · Shopify · USD
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Elizabeth Arden
What people ask Google about Elizabeth Arden.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Elizabeth Arden a legit company?
According to Gravity by Benchr, Elizabeth Arden is a brand based in New York, United States: its website has existed since February 1997, it sells on a Shopify store, it employs 1,901 people on LinkedIn, it has 456,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Elizabeth Arden sell?
Elizabeth Arden is a beauty brand that sells skincare, fragrance, makeup and gift sets, focusing on anti-aging skincare products and fragrances to match personal style. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Elizabeth Arden expensive?
Elizabeth Arden's best seller, Retinol + HPR Ceramide Capsules Rapid Skin Renewing Serum, sells from US$56.00 to US$130.00 on elizabetharden.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check elizabetharden.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Elizabeth Arden promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Elizabeth Arden advertises on Facebook and Instagram and on Google, where its offers often run. Check elizabetharden.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Elizabeth Arden?
Elizabeth Arden sells on its own website, elizabetharden.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Elizabeth Arden?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1997, with 1,901 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Elizabeth Arden doing well?
Not at the moment. Gravity by Benchr estimates about 182,300 visits to elizabetharden.com in September 2026, down 17% in a month and down 19% over three months. Elizabeth Arden ranks #449 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Elizabeth Arden use?
Gravity by Benchr identifies elizabetharden.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Elizabeth Arden spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Elizabeth Arden on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Elizabeth Arden ranks #449 of 33,626 by estimated traffic. Its closest competitors on the same market are Clinique Online, esteelauder.co.uk, CLARINS®, clarins.fr, lancome.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Elizabeth Arden.