Brand page · Personal Care · United Kingdom
facetheory.com: 133K visits a month, 46 active Meta ads, Gravity score 405.
facetheory.com — Facetheory is a UK-based skincare brand that creates clean, science-led skincare products in ecologically sound packaging, marketed directly to consumers. In September 2026 facetheory.com drew an estimated 133K visits, down 21% on the month before. It ranks #128 of 8,226 Personal Care brands in United Kingdom and holds a 4.0 Trustpilot rating over 6,251 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Facetheory is a UK-based skincare brand that creates clean, science-led skincare products in ecologically sound packaging, marketed directly to consumers.
01 · Traffic
How much traffic facetheory.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
facetheory.com drew an estimated 133K visits in September 2026, down 21% on the month before and down 47% over three months.
- Worldwide#73,874of 4.5M sites · Top 5%
- In United Kingdom#3,789of 192K sites · Top 5%
- Personal Care, worldwide#3,536of 215,119 brands · Top 5%
- Personal Care, United Kingdom#128of 8,226 brands · Top 5%
133K
estimated visits in September
1 mo ▼ −20.7%4 mo ▼ −46.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about facetheory.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
facetheory.com holds 4.0 out of 5 on Trustpilot over 6,251 reviews, 170 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places facetheory.com in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, facetheory.com scores 4.1 over 1,076 reviews.
Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Industry Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What facetheory.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
facetheory.com sells on Shopify, 83% of its catalogue in stock. The best seller is ClariCleanse AHA & BHA Exfoliating Cleanser, at £14.00, followed by HydraSerene Night Cream and Peptide Firming Night Cream.
#1ClariCleanse AHA & BHA Exfoliating Cleanserfacetheory.com£14.00In stock
#2HydraSerene Night Creamfacetheory.com£15.00In stock
#3Peptide Firming Night Creamfacetheory.com£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places facetheory.com in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 78% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$39.71
- Currency
- GBP
04 · Ads
What facetheory.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
facetheory.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Your new oil-free moisturiserFacetheory8 Oct 2026video
Meet your new skincare multitaskerFacetheory8 Oct 2026video
The jars you asked for are backFacetheory2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ESSELLE Limitedverified
Text ad19 Oct 2026ESSELLE Limitedverified
Text ad19 Oct 2026ESSELLE Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about facetheory.com.
The creators who tag @facetheory on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @facetheory on Instagram, led by Travel actress model (19K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTravel actress model@freyadb_travelgirl · 🇧🇪 BE | Fashion style luxury Creator | 19K | 3.4% | 2 | Tagged @facetheory |
06 · Competitors according to Gravity
Who facetheory.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for facetheory.com among Personal Care brands in United Kingdom. The closest is Simple Skincare, then Anua, typology.com, Savor Beauty, SkincareEssentials, Kind Science.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Simple Skincaresimpleskincare.in | |||||||
| Anuaanua.com | |||||||
| typology.comtypology.com | |||||||
| Savor Beautysavorbeauty.com | |||||||
| SkincareEssentialsskincareessentials.com | |||||||
| Kind Sciencekindscience.com |
07 · Company
The company behind facetheory.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
facetheory.com is a company based in Rossendale, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in December 2014. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Rossendale
- Founded
- 2015, per LinkedIn
- Domain registered
- 18 Dec 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- facetheory.com · Shopify · GBP
- Catalogue
- 125 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about facetheory.com
What people ask Google about facetheory.com.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is facetheory.com legit?
According to Gravity by Benchr, facetheory.com is a brand based in Rossendale, United Kingdom: its website has existed since December 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 178,217 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
facetheory.com reviews
Customers rate facetheory.com 4.0 out of 5 on Trustpilot over 6,251 reviews, 170 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, facetheory.com scores 4.1 over 1,076 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is facetheory.com?
Facetheory is a UK-based skincare brand that creates clean, science-led skincare products in ecologically sound packaging, marketed directly to consumers. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is facetheory.com expensive?
facetheory.com's best seller, ClariCleanse AHA & BHA Exfoliating Cleanser, sells £14.00 on facetheory.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check facetheory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a facetheory.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: facetheory.com advertises on Facebook and Instagram and on Google, where its offers often run. Check facetheory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy facetheory.com?
facetheory.com sells on its own website, facetheory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns facetheory.com?
Gravity by Benchr records a company based in Rossendale, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is facetheory.com growing?
Not at the moment. Gravity by Benchr estimates about 132,700 visits to facetheory.com in September 2026, down 21% in a month and down 47% over three months. facetheory.com ranks #128 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does facetheory.com use?
Gravity by Benchr identifies facetheory.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is facetheory.com's ad budget?
Gravity by Benchr does not publish a spend figure for facetheory.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, facetheory.com ranks #128 of 8,226 by estimated traffic. Its closest competitors on the same market are Simple Skincare, Anua, typology.com, Savor Beauty, SkincareEssentials. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with facetheory.com.