Brand page · Personal Care · Germany
laverana: 138K visits a month, 217 active Meta ads, Gravity score 630.
laverana — lavera Naturkosmetik is a German brand that produces certified natural cosmetics for all skin types, including body care, facial care, makeup, and shampoo products. In September 2026 lavera.de drew an estimated 138K visits, up 15% on the month before. It ranks #51 of 3,138 Personal Care brands in Germany and holds a 4.7 Trustpilot rating over 205 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
lavera Naturkosmetik is a German brand that produces certified natural cosmetics for all skin types, including body care, facial care, makeup, and shampoo products.
01 · Traffic
How much traffic laverana gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
laverana drew an estimated 138K visits in September 2026, up 15% on the month before and up 16% over three months.
- Worldwide#71,661of 4.5M sites · Top 5%
- In Germany#3,220of 184K sites · Top 5%
- Personal Care, worldwide#3,434of 215,119 brands · Top 5%
- Personal Care, Germany#51of 3,138 brands · Top 5%
138K
estimated visits in September
1 mo ▲ +15.2%4 mo ▲ +15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about laverana.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
laverana holds 4.7 out of 5 on Trustpilot over 205 reviews, 196 of them in the last twelve months: 87% of customers give five stars and 6% one star. That volume places laverana in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, laverana scores 4.1 over 58 reviews.
Cosmetic Products Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What laverana sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
laverana sells on Shopify, 96% of its catalogue in stock. The best seller is Reisegröße basis sensitive Handcreme, at €0.99, followed by Barrier Balance Augenpflege and Glow By Nature Vitamin C 3in1 Creme.
#1Reisegröße basis sensitive Handcremelaverana€0.99In stock
#2Barrier Balance Augenpflegelaverana€7.99In stock
#3Glow By Nature Vitamin C 3in1 Cremelaverana€14.29In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places laverana in its comparison group.
- Average rating
- 4.07 / 5
- Rated products
- 40% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$14.55
- Currency
- EUR
04 · Ads
What laverana is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
laverana runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Lifting-Effekt über Nacht 😴lavera Naturkosmetik7 Oct 2026image
Ab sofort verfügbar ✨lavera Naturkosmetik7 Oct 2026video
-20 % auf Skin Longevity sichern👀lavera Naturkosmetik7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Laverana Digital GmbH & Co. KGverified
Text ad20 Oct 2026Laverana Digital GmbH & Co. KGverified
Text ad20 Oct 2026Laverana Digital GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about laverana.
The creators who tag @lavera_naturkosmetik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lavera_naturkosmetik on Instagram, led by Clean Living sin disruptores 🫧 (10.9K followers, 11.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClean Living sin disruptores 🫧@sindisruptorex · 🇪🇸 ES | Parenting family Creator | 10.9K | 11.1% | 4 | Tagged @lavera_naturkosmetik |
06 · Competitors according to Gravity
Who laverana competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for laverana among Personal Care brands in Germany. The closest is Weleda, then drhauschka.fr, melvita.com, mademoiselle-bio.com, La Saponaria, InaEssentials.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Weledaweleda.de | |||||||
| drhauschka.frdrhauschka.fr | |||||||
| melvita.commelvita.com | |||||||
| mademoiselle-bio.commademoiselle-bio.com | |||||||
| La Saponarialasaponaria.it | |||||||
| InaEssentialsinaessentials.com |
07 · Company
The company behind laverana.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
laverana is a company based in Wennigsen (Deister), Germany, founded in 1987 according to LinkedIn. It employs about 246 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Wennigsen (Deister)
- Founded
- 1987, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 246 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lavera.de · Shopify · EUR
- Catalogue
- 323 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about laverana
What people ask Google about laverana.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is laverana legit or a scam?
According to Gravity by Benchr, laverana is a brand based in Wennigsen (Deister), Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 246 people on LinkedIn, it has 118,643 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
laverana reviews
Customers rate laverana 4.7 out of 5 on Trustpilot over 205 reviews, 196 of them in the last twelve months: 87% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, laverana scores 4.1 over 58 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is laverana known for?
lavera Naturkosmetik is a German brand that produces certified natural cosmetics for all skin types, including body care, facial care, makeup, and shampoo products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
laverana prices: how much is it?
laverana's best seller, Reisegröße basis sensitive Handcreme, sells €0.99 on lavera.de. 96% of the catalogue is in stock. Gravity does not track prices daily: check lavera.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does laverana have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: laverana advertises on Facebook and Instagram and on Google, where its offers often run. Check lavera.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy laverana?
laverana sells on its own website, lavera.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns laverana?
Gravity by Benchr records a company based in Wennigsen (Deister), Germany, founded in 1987 according to LinkedIn, with 246 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is laverana growing?
Yes. Gravity by Benchr estimates about 137,700 visits to lavera.de in September 2026, up 15% in a month and up 16% over three months. laverana ranks #51 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does laverana use?
Gravity by Benchr identifies lavera.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is laverana's ad budget?
Gravity by Benchr does not publish a spend figure for laverana on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, laverana ranks #51 of 3,138 by estimated traffic. Its closest competitors on the same market are Weleda, drhauschka.fr, melvita.com, mademoiselle-bio.com, La Saponaria. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with laverana.