Brand page · Jewelry · Netherlands
My Jewellery: 1M visits a month, 457 active Meta ads.
My Jewellery — My Jewellery is a jewellery first fashion brand based in Den Bosch, The Netherlands, with attention for everyone. The company has grown into one of the fastest-growing e-commerce brands in the Netherlands with 850+ colleagues and 40+ boutiques across the Netherlands, Belgium, Germany and France. In September 2026 my-jewellery.com drew an estimated 1M visits, up 0% on the month before. It ranks #1 of 1,541 Jewelry brands in Netherlands and holds a 3.9 Trustpilot rating over 5,483 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
My Jewellery is a jewellery first fashion brand based in Den Bosch, The Netherlands, with attention for everyone. The company has grown into one of the fastest-growing e-commerce brands in the Netherlands with 850+ colleagues and 40+ boutiques across the Netherlands, Belgium, Germany and France.
01 · Traffic
How much traffic My Jewellery gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My Jewellery drew an estimated 1M visits in September 2026, up 0% on the month before and down 10% over three months.
- Worldwide#14,322of 4.5M sites · Top 1%
- In Netherlands#161of 78.6K sites · Top 1%
- Jewelry, worldwide#170of 132,285 brands · Top 1%
- Jewelry, Netherlands#1of 1,541 brands · Top 1%
1M
estimated visits in September
1 mo ▲ +0.1%4 mo ▼ −9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about My Jewellery.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My Jewellery holds 3.9 out of 5 on Trustpilot over 5,483 reviews, 785 of them in the last twelve months: 55% of customers give five stars and 19% one star. That volume places My Jewellery in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Clothing Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What My Jewellery sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read My Jewellery's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places My Jewellery in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What My Jewellery is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My Jewellery runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Adventskalender shoppen!My Jewellery7 Oct 2026image
discover the collection! ✨My Jewellery7 Oct 2026image
shop birthstone!My Jewellery7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026My Jewellery B.Vverified
Text ad19 Oct 2026My Jewellery B.Vverified
Text ad19 Oct 2026My Jewellery B.Vverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about My Jewellery.
The creators who tag @myjewellery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @myjewellery on Instagram, led by Celine Van Ouytsel (401K followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCeline Van Ouytsel@celinevanouytsel · 🇳🇱 NL | Fashion style luxury Creator | 401K | 4.3% | 4 | Tagged @myjewellery |
06 · Competitors according to Gravity
Who My Jewellery competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My Jewellery among Jewelry brands in Netherlands. The closest is Hard Jewelry™, then Zag Bijoux, LOST GEN CLUB, Bohomoon, paul-valentine.com, Vitaly.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hard Jewelry™hardjewelry.com | |||||||
| Zag Bijouxzagbijoux.fr | |||||||
| LOST GEN CLUBlostgenclub.com | |||||||
| Bohomoonbohomoon.com | |||||||
| paul-valentine.compaul-valentine.com | |||||||
| Vitalyvitalydesign.com |
07 · Company
The company behind My Jewellery.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My Jewellery is a company based in Netherlands, founded in 2011 according to LinkedIn, on a domain registered in January 2011. It employs about 1,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2011, per LinkedIn
- Domain registered
- 6 Jan 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- my-jewellery.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My Jewellery
What people ask Google about My Jewellery.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My Jewellery legit?
According to Gravity by Benchr, My Jewellery is a brand based in Netherlands: its website has existed since January 2011, its Trustpilot profile is claimed by the brand, it employs 1,000 people on LinkedIn, it has 755,046 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
My Jewellery reviews: is it worth it?
Customers rate My Jewellery 3.9 out of 5 on Trustpilot over 5,483 reviews, 785 of them in the last twelve months: 55% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does My Jewellery sell?
My Jewellery is a jewellery first fashion brand based in Den Bosch, The Netherlands, with attention for everyone. The company has grown into one of the fastest-growing e-commerce brands in the Netherlands with 850+ colleagues and 40+ boutiques across the Netherlands, Belgium, Germany and France. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
My Jewellery promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: My Jewellery advertises on Facebook and Instagram and on Google, where its offers often run. Check my-jewellery.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns My Jewellery?
Gravity by Benchr records a company based in Netherlands, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is My Jewellery doing well?
Not at the moment. Gravity by Benchr estimates about 1,015,500 visits to my-jewellery.com in September 2026, up 0% in a month and down 10% over three months. My Jewellery ranks #1 of 1,541 Jewelry brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is My Jewellery's ad budget?
Gravity by Benchr does not publish a spend figure for My Jewellery on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Netherlands?
Among Jewelry brands in Netherlands in the Gravity by Benchr index, My Jewellery ranks #1 of 1,541 by estimated traffic. Its closest competitors on the same market are Hard Jewelry™, Zag Bijoux, LOST GEN CLUB, Bohomoon, paul-valentine.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My Jewellery.