Brand page · Books
Naturbutiken: 127K visits a month, 14 active Meta ads.
Naturbutiken — Naturbutiken is a Swedish retailer specializing in binoculars, optics, nature literature, and nature-related books and accessories. They are owned by BirdLife Sweden and operate as a commercial enterprise to support bird conservation work. In September 2026 naturbutiken.se drew an estimated 127K visits, up 24% on the month before. It ranks #9 of 147 Books brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Naturbutiken is a Swedish retailer specializing in binoculars, optics, nature literature, and nature-related books and accessories. They are owned by BirdLife Sweden and operate as a commercial enterprise to support bird conservation work.
01 · Traffic
How much traffic Naturbutiken gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Naturbutiken drew an estimated 127K visits in September 2026, up 24% on the month before and up 56% over three months.
- Worldwide#76,660of 4.5M sites · Top 5%
- In Sweden#594of 27.3K sites · Top 5%
- Books, worldwide#811of 53,824 brands · Top 5%
- Books, Sweden#9of 147 brands · Top 10%
127K
estimated visits in September
1 mo ▲ +23.8%4 mo ▲ +55.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Naturbutiken.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Naturbutiken holds 2.6 out of 5 on Trustpilot over 9 reviews, 1 of them in the last twelve months: 56% of customers give five stars and 33% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Naturbutiken sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Naturbutiken's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Naturbutiken in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Naturbutiken is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Naturbutiken runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
SkogsfåglarNaturbutiken28 Sept 2026image
SångfåglarNaturbutiken19 Sept 2026image
Höst-REANaturbutiken16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Naturbutiken på Öland ABverified
Text ad19 Oct 2026Naturbutiken på Öland ABverified
Text ad19 Oct 2026Naturbutiken på Öland ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Naturbutiken.
The creators who tag @naturbutiken on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Naturbutiken competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Naturbutiken among Books brands. The closest is optique-pro.fr, then cliftoncameras.co.uk, natureetdecouvertes.com, Wild Birds Unlimited, opticswarehouse.co.uk, bresser.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| optique-pro.froptique-pro.fr | |||||||
| cliftoncameras.co.ukcliftoncameras.co.uk | |||||||
| natureetdecouvertes.comnatureetdecouvertes.com | |||||||
| Wild Birds Unlimitedwbu.com | |||||||
| opticswarehouse.co.ukopticswarehouse.co.uk | |||||||
| bresser.debresser.de |
07 · Company
The company behind Naturbutiken.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Naturbutiken is an e-commerce brand, founded in 1981 according to LinkedIn. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1981, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturbutiken.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Naturbutiken
What people ask Google about Naturbutiken.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Naturbutiken legit?
According to Gravity by Benchr, Naturbutiken is a brand: it employs 4 people on LinkedIn, it has 8,453 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Naturbutiken?
Naturbutiken is a Swedish retailer specializing in binoculars, optics, nature literature, and nature-related books and accessories. They are owned by BirdLife Sweden and operate as a commercial enterprise to support bird conservation work. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Is there a Naturbutiken discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Naturbutiken advertises on Facebook and Instagram and on Google, where its offers often run. Check naturbutiken.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Naturbutiken?
Gravity by Benchr records a company, founded in 1981 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Naturbutiken doing well?
Yes. Gravity by Benchr estimates about 126,900 visits to naturbutiken.se in September 2026, up 24% in a month and up 56% over three months. Naturbutiken ranks #9 of 147 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Naturbutiken spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Naturbutiken on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, Naturbutiken ranks #9 of 147 by estimated traffic. Its closest competitors on the same market are optique-pro.fr, cliftoncameras.co.uk, natureetdecouvertes.com, Wild Birds Unlimited, opticswarehouse.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naturbutiken.