Brand page · Decor · France
Nature & Découvertes: 1.1M visits a month, 41 active Meta ads.
Nature & Découvertes — Nature & Découvertes is a retail brand that sells gifts and products related to nature, well-being, games, toys, and home decor, with a focus on respecting human and environmental values. In September 2026 natureetdecouvertes.com drew an estimated 1.1M visits, down 22% on the month before. It ranks #2 of 3,315 Decor brands in France and holds a 4.3 Trustpilot rating over 1,387 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Nature & Découvertes is a retail brand that sells gifts and products related to nature, well-being, games, toys, and home decor, with a focus on respecting human and environmental values.
01 · Traffic
How much traffic Nature & Découvertes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nature & Découvertes drew an estimated 1.1M visits in September 2026, down 22% on the month before and down 19% over three months.
- Worldwide#13,715of 4.5M sites · Top 1%
- In France#499of 166K sites · Top 1%
- Decor, worldwide#162of 185,686 brands · Top 1%
- Decor, France#2of 3,315 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −22.0%4 mo ▼ −19.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nature & Découvertes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nature & Découvertes holds 4.3 out of 5 on Trustpilot over 1,387 reviews, 822 of them in the last twelve months: 61% of customers give five stars and 23% one star. That volume places Nature & Découvertes in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Nature & Découvertes scores 4.7 over 37,646 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nature & Découvertes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nature & Découvertes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nature & Découvertes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Nature & Découvertes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nature & Découvertes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Calendrier de l'Avent : 24 casse-têtes et puzzlesNature et Découvertes25 Sept 2026image
Les Calendriers de l'Avent sont disponibles ! 🎁Nature et Découvertes25 Sept 2026image
Les Calendriers de l'Avent sont disponibles ! 🎁Nature et Découvertes25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nature Et Découvertes Saverified
Text ad21 Oct 2026Nature Et Découvertes Saverified
Text ad20 Oct 2026Nature Et Découvertes Saverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nature & Découvertes.
The creators who tag @natureetdecouvertes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natureetdecouvertes on Instagram, led by La Belle Etoile (17K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLa Belle Etoile@belleetoile_lu · INTL | Decoration garden diy Creator | 17K | 0.3% | 2 | Tagged @natureetdecouvertes |
06 · Competitors according to Gravity
Who Nature & Découvertes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nature & Découvertes among Decor brands in France. The closest is Naturbutiken, then Il Giardino dei Libri, 生活の木 オンラインストア, As ever, soin-et-nature.com, NEOM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naturbutikennaturbutiken.se | |||||||
| Il Giardino dei Libriilgiardinodeilibri.it | |||||||
| 生活の木 オンラインストアonlineshop.treeoflife.co.jp | |||||||
| As everasever.com | |||||||
| soin-et-nature.comsoin-et-nature.com | |||||||
| NEOMneomwellbeing.com |
07 · Company
The company behind Nature & Découvertes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nature & Découvertes is a company based in France, founded in 1990 according to LinkedIn, on a domain registered in November 1996. It employs about 1,044 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1990, per LinkedIn
- Domain registered
- 28 Nov 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,044 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- natureetdecouvertes.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nature & Découvertes
What people ask Google about Nature & Découvertes.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nature & Découvertes legit?
According to Gravity by Benchr, Nature & Découvertes is a brand based in France: its website has existed since November 1996, its Trustpilot profile is claimed by the brand, it employs 1,044 people on LinkedIn, it has 237,854 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Nature & Découvertes?
Customers rate Nature & Découvertes 4.3 out of 5 on Trustpilot over 1,387 reviews, 822 of them in the last twelve months: 61% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Nature & Découvertes scores 4.7 over 37,646 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nature & Découvertes sell?
Nature & Découvertes is a retail brand that sells gifts and products related to nature, well-being, games, toys, and home decor, with a focus on respecting human and environmental values. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Nature & Découvertes promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nature & Découvertes advertises on Facebook and Instagram and on Google, where its offers often run. Check natureetdecouvertes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Nature & Découvertes?
Gravity by Benchr records a company based in France, founded in 1990 according to LinkedIn, on a domain registered in 1996, with 1,044 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nature & Découvertes doing well?
Not at the moment. Gravity by Benchr estimates about 1,074,100 visits to natureetdecouvertes.com in September 2026, down 22% in a month and down 19% over three months. Nature & Découvertes ranks #2 of 3,315 Decor brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Nature & Découvertes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nature & Découvertes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in France?
Among Decor brands in France in the Gravity by Benchr index, Nature & Découvertes ranks #2 of 3,315 by estimated traffic. Its closest competitors on the same market are Naturbutiken, Il Giardino dei Libri, 生活の木 オンラインストア, As ever, soin-et-nature.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nature & Découvertes. Version française.